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Amdocs Media’s Vubiquity and Partner Communications in Strategic Partnership for Partner TV

Expansion on existing collaboration to focus on content, media technology and innovation Vubiquity, part of the Amdocs Media division, and one of the leading global providers of premium content services and media technology solutions,  announced that Partner TV, one of the fastest growing TV services in Israel and part of Partner Communications, is expanding its partnership with Vubiquity. The parties will work together to introduce new products and solutions around media innovation and content, such as Video-on-Demand…

Ampersand and Verizon Media Announce Strategic Advanced TV Relationship

Ampersand to Exclusively Represent Verizon Fios’ Addressable TV Inventory; Selects Verizon Media DSP as its Primary DSP for Digital Omnichannel Buying Ampersand and Verizon Media announced a new strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. Marketing Technology News:…

MediaMath Partners with TVSquared to Deliver CTV Attribution

Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability to…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

Neustar and iSpot.tv Partner to Unify TV and Digital Attribution

Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the full customer journey…

VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace

VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create the largest and most robust linear television and OTT dataset powering the advanced television market  VideoAmp, Inc., an interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M…

Samba TV and The Trade Desk Expand Partnership Globally

Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV Samba TV, the leading provider of consumer cross-screen television insights and analytics, and global advertising technology platform The Trade Desk announced the expansion of their US partnership to international markets beginning in Australia. The integration of Samba TV’s data in The Trade Desk platform will provide Australian…

AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

Xandr Invest’s Advanced Technology to Enable Advertisers to Reach A Single Audience Across Multiple, Premium Content Providers Xandr, AT&T’s advanced advertising company, is working with leading media and entertainment companies including AMC Networks, Disney, and WarnerMedia to reinvent the way linear TV advertising is bought, sold, and optimized for a better consumer experience. Xandr today announced the next evolution of Xandr Invest, a strategic buying platform built for the future of advertising. For…

USIM Partners with Inscape to Enable TV Attribution for Retail

Combines the power of location with the scale of TV to deliver targeted media to the right audience at the right time USIM (U.S. International Media), the fast-growing independent media agency, has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs. USIM was recently recognized as the Independent Media Agency of the Year for 2019 by MediaPost based on the agency’s innovative approach to unlock location mapping and TV data and apply it in ways…

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices IRIS.TV, a video intelligence platform for broadcasters and publishers, announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving platform, will…

Wurl Reaches 100 Million Connected TVs, Delivers 1.2 Billion Targeted Ads in First Full Year Since Launch

Fourth-quarter key metrics up across the board; revenue triples from Q4 2018 to Q4 2019 Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that it expanded its network to reach 100 million CTVs in nine countries in its first full year of operations. Additionally, Wurl delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree…

GroupM Launches Finecast in Canada, Bringing Addressable TV to North America

After great success in the UK and Australia, Finecast brings its addressable TV offering to Canada, making it the first truly global platform with these capabilities GroupM, the media investment group of WPP, announced the Canadian launch of Finecast, a leading addressable TV company that enables advertisers to precision target audiences in connected TV environments. After successfully launching and running campaigns in the UK and Australia, this entrance into the Canadian market solidifies Finecast as the first, truly…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Pluto TV Accelerates Its Mission to Entertain the Planet Introducing New Features, Brand Identity and Campaign

New Brand Campaign Debuts With Tagline “Drop In. It’s Free,” Highlighting Pluto TV’s Ease of Use, Zero Cost and Unrestricted Access to Infinite Hours of Entertainment Pluto TV Releases Most Significant Product Upgrade in Years — “Project Venetia” Introduces New Features, Interface Design and More Pluto TV, the leading free streaming television service in the U.S., is rolling out a series of key initiatives in an ongoing effort to enhance user experience and increase brand awareness and resonance amongst consumers. “And…

beIN SPORTS XTRA Launches on Pluto TV

Sports Network Expands Digital Reach By Joining Leading Free Streaming Television Service beIN SPORTS announced the addition of beIN SPORTS XTRA, the network’s free, 24/7 English-language live sports streaming channel, to Pluto TV’s current programming lineup. Pluto TV has more than 20 million monthly active users – all of whom now have access to the world-class LIVE sports content offered by beIN SPORTS XTRA via mobile, web and connected TV streaming devices. Pluto TV has more than 20 million monthly active users –…

TVision Releases TV Performance Report for Second Half of 2019, Report Includes Ad Viewability, Ad Attention and OTT Content Analysis

TVision, the leader in TV performance metrics, today released its H2 2019 TV Performance Report. The report recognizes the brands, commercials, and TV / OTT content that best captured viewer engagement. “The one universal constant underpinning premium video is attention. Getting it, retaining it, validating it, and getting it again next time,” explains David Cohen, former President of MAGNA and current TVision advisor. “For decades, we have used a legacy measurement tool to create a surrogate for attention. It was called a…

Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences

MRI-Simmons Audience Segments Now Available as Reveal ™ Audiences for Targeting, Planning, and Analysis of TV Campaigns FourthWall Media, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer, announced a unique partnership that allows marketers in the television ecosystem to incorporate trusted MRI-Simmons audiences in advanced TV campaigns.This dynamic audience solution will use FourthWall's Reveal™ analytics platform and Reveal Connect™, its secure household…

Ampersand Launches New Audience-Based TV Advertising Solution

Ampersand's New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and measurement linked to the audience-based TV advertising. Ampersand was earlier NCC Media. At launch, advertisers will be able to work…