Ampersand Launches New Audience-Based TV Advertising Solution

Ampersand's New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and measurement linked to the audience-based TV advertising. Ampersand was earlier NCC Media. At launch, advertisers will be able to work…

Insight TV Taps Amagi for OTT Distribution in the US, UK, Spain and Indonesia

Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, announced that Insight TV, the world's leading 4K UHD broadcaster, has transitioned its three newly launched OTT channels – Insight TV Lifestyle, InWonder, and InTrouble to Amagi cloud platform. All three channels are currently delivered to STIRR platform in the U.S., with InTrouble being delivered to the U.K., and Insight TV Lifestyle to Spain on Samsung TV Plus platform. Additionally, Insight TV Lifestyle is also delivered to the Oona TV platform…

ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. .@Innovid and @ANAmarketers release new research study revealing key insights into connected TV Innovid and the ANA…

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds

New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable TV Has Skyrocketed Over the Past Year FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past month. Addressable TV (household-level…

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, Formerly VP of Advertising Engineering, Hulu, Joins Cadent to Lead Engineering Group Cadent, the advanced TV platform company, today named Les Carter as its new Chief Technology Officer. In his role as Chief Technology Officer, Carter will oversee all engineering and lead the development of Cadent's data-driven advertising solutions across cable, broadcast, addressable set-top video, as well as the integration of the recently acquired 4INFO over-the-top (OTT) and connected TV (CTV) video buying solutions into…

Bold Screen powered ‘BestSelf TV’ OTT App Launches, Cornering the Women’s Lifestyle Market

BestSelf TV, a new women's lifestyle OTT app, has officially launched and is now available on the ROKU platform. The app is designed specifically for women and focuses on "helping women become their best self."  Women are to feel empowered, motivated and entertained with the variety of genres found in the app. With the launch of BestSelf TV, consumers can enjoy a diverse spread of videos from fitness, beauty, home, and food content. Within those categories, instructional videos can be followed in the comfort of your home;…

E-Vision Selects Evergent’s Revenue and Customer Lifecycle Platform to Power OTT TV Service Across MENA

E-Vision, a subsidiary of Etisalat Group announced that it has selected Evergent, provider of solutions for revenue and customer lifecycle management to power its multi-country OTT TV service with its multi-tenant platform to support rollout of the E-Vision service across MENA region and Pakistan. This partnership will enable the launch of multi-screen and multi-language OTT services quickly and cost-effectively. This complements E-Vision's existing robust content and channel licensing business, which spans Hollywood…

Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent's Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats Cadent, the advanced TV platform company, announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities. The ability to orchestrate traditional and next generation TV campaigns is core to any modern advertising campaign. However, advertisers are challenged with…

MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

Sling TV Bolsters Live TV with Fox News, MSNBC, CNN’s HLN in Base Service; Launches Free Cloud DVR, Updated Pricing, Channel Lineups

FOX News Channel, MSNBC and CNN's HLN Expand News Offerings in Sling Blue Base Service Sling TV expanded its live news offerings with the addition of FOX News, MSNBC and CNN's HLN to Sling Blue base service and launched new "Cloud DVR Free" for all Sling TV subscribers. Sling also introduced updates to pricing and channel lineups across both services. "Sling customers have been clear: they want more live news and sports, and they want a cloud DVR included at purchase – and we listened," said…

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on…

Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape EMX,  a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company, announced the successful trial of QTT™, Viamedia's cloud-based patent pending advanced television advertising product which is the first to use digital standards to programmatically request and receive ads from a digital ad exchange to enable live linear cable television ad insertion…

TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions

Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, the global leader in TV attribution. Effective immediately, all 42 NBC and Telemundo owned stations and nine RSNs can provide advertisers, in every market covered by the stations and RSNs, with a same-day view into how their linear and digital TV campaigns are directly impacting…

MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

LiveXLive Expands Distribution In Partnership With ReachTV

LiveXLive content will reach over 100 million monthly travelers in over 750 airport venue and terminal locations across 90 airports in the U.S. and Canada on ReachTV's global entertainment platform LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced a multi-year content and broadcasting partnership with ReachTV, the first Nielsen-rated, linear, short-form entertainment network for viewers on the go. LiveXLive's programming will be featured across ReachTV's growing global network,…

Netshow Capital to invest €15 Million a year in International TV series

The Fund Aims to Back the Production of High-Budget TV Series with an International Appeal Netshow Capital is an Irish investment vehicle specialized in audiovisual production of television series and their monetization, addressed to streaming platforms and linear TV networks. It’s goal is building a portfolio of 8 to 10 high-quality TV series with an international appeal across markets and distribution channels; it will be focused on productions both in English and Spanish language although it is open to opportunities…

StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers

StackAdapt clients can now access premium CTV inventory and audiences via SpotX StackAdapt, a programmatic advertising technology company, and SpotX, the leading global video advertising and monetization platform, have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of over-the-top (OTT) content at scale. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners, including A+E Networks, Discovery, and…

Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment of Clients by Providing High-Quality, Cost-Effective TV Commercials With a Few Clicks of the Mouse Effectv, the advertising sales division of Comcast Cable, announced the launch of Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through…

EDO and Toyota Partner for Cutting-Edge TV Advertising

New Partnership Harnesses EDO's Search Engagement Platform and Dataset EDO Inc., the data, measurement and analytics company, announced a new partnership with Toyota, the global leader in automotive manufacturing and sales, to improve TV advertising campaign performance.  The partnership will allow EDO, Toyota, and Toyota's advertising agencies to better understand customer behavioral response to creative messaging and media targeting and provide real-time insights, as well as competitive intelligence. EDO analyzes each…