Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications

B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day.   TI Media boasts an impressive 160-year heritage and portfolio of over 40 leading publications including What's on TV, Country Life, Woman's Weekly, Wallpaper, Trusted Reviews, woman&home, Horse & Hound, Ideal Home and Decanter. They…

ADARA Launches Destination Marketing Cloud

Tourism Companies Can Learn, Act, Measure & Modify in a Single Suite ADARA, the world’s travel data co-op and leading provider of traveler intelligence for travel brands, announced ADARA Destination Marketing Cloud, a comprehensive insights, execution and analysis suite of products to transform tourism marketing. The Destination Marketing Cloud enables destination marketers to apply traveler behavior intelligence across the Learn, Act, Measure and Modify process to win share of wallet and increase lifetime value.…

Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises

Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader in intelligent customer engagement, announced it is evening the playing field for mobile marketers through its integration with Oracle Eloqua, part of the Oracle Marketing Cloud. Swrve, a Silver level member of the Oracle PartnerNetwork (OPN), reimagines how marketers know and communicate with their customers across the broad range of mobile applications. The…

Calix Marketing Cloud Adds Machine Learning Capabilities for Behavioral Analytics-Based Churn Prediction

New Capability Leverages Advanced Analytics to Identify At-Risk Subscribers, Helping Communications Service Providers of All Sizes Reduce Churn and Improve Profitability Calix, Inc. announced a new machine learning capability in the latest release of Calix Marketing Cloud (CMC) to reduce subscriber churn. The new churn prediction dashboard, with algorithms that learn and improve over time, allows Communication Service Providers (CSPs) to shift from simply gathering data to acting with foresight. The new churn prediction…

HYP3R Brings the Power of Its Location Marketing Cloud to Adobe Audience Manager for Leaders in Travel, Retail

HYP3R becomes a Business Partner in the Adobe Exchange Partner Program HYP3R announced that it has integrated with Adobe Audience Manager, part of Adobe Experience Cloud, to help marketers acquire and engage with customers based on their current and historical location data. Joint customers will be able to leverage HYP3R's unique dataset of high-value consumers in travel and retail. Mutual customers of Adobe Experience Cloud and HYP3R include Marriott International, 24 Hour Fitness and Caesars Entertainment. "We work…

Online Auction Platform Catawiki Drives Hyper-Personalization with Selligent Marketing Cloud

Catawiki, the Dutch online auction platform for rare objects, recently chose Selligent Marketing Cloud, as vendor of choice, to power their personalized customer experience and offers. Using Selligent Marketing Cloud, Catawiki will be able to promote its weekly 50,000 new products to the most relevant customers, on the right channel, to drive engagement and conversion. Catawiki chose Selligent Marketing Cloud because they were seeking a partner with a flexible data architecture that was extensible and could consolidate…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

Prediction Series 2019: Interview with Jackie Palmer, GVP of Strategy and Solution Management, SAP Marketing Cloud

Tell us about your role at SAP. I lead the Strategy and Solution Management team for SAP Marketing Cloud. In this role, I am responsible for the strategic vision and direction of the product including long-term roadmap, partnerships, acquisitions, analyst and influencer interactions. I have more than two decades of experience in the marketing and customer experience space and have held various leadership positions in product management and marketing for software vendors such as Teradata, Infor and Epiphany. I was also a…

PERQ Appoints Amy Peck as VP Marketing Cloud Solutions

Peck Will Lead Innovative New Home Furnishings Division Created to Drive Even More Engagement Online and More Sales in Stores for PERQ’s Growing Customer Base PERQ, experts in online consumer engagement and behavior, announced the appointment of Amy Peck to the newly created role of Vice President, Marketing Cloud Solutions. Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database. PERQ’s…

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which…

The CMO Club and Selligent Marketing Cloud Release New Study Highlighting CMO Focus on Relationship Marketing and Challenges in Unifying…

CMOs from Sixty-Nine Leading Brands Discuss Data and Martech Integration, Key Strategies to Improve Customer Experience and Brand Value The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, and B2C marketing automation platform Selligent Marketing Cloud, released the findings of a survey and in-depth discussion of CMOs of leading brands, including BBVA Compass, F’real Foods, Fidelity Life, Office Depot, Rollins, and Tacori on their use of technology and customer data to increase…

Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement

Selligent Marketing Cloud, the B2C Marketing Automation company, announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home. Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future…

Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities by Merging Paid and…

Integration of First-Party and Ad Insights Enables Marketers to Shape Powerful and Customized Brand-To-Consumer Relationships With Improved Targeting Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the leader in real-time data onboarding and customer identity resolution provider, announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution with marketing automation meets the dual challenges…

Selligent Marketing Cloud Names New VP of Product Management

Experienced Technology Leader to Spearhead Product Strategy and Drive Roadmap Forward Selligent Marketing Cloud, the B2C marketing automation company, announced the appointment of Anushka Jayawardana as its new Vice President of Product Management. In this position, Jayawardana will report to Selligent Marketing Cloud COO, Chris Botting, and focus on leading the company’s global product management team, strategy and roadmap. An experienced executive with more than 15 years’ experience, Jayawardana brings a demonstrated…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Archer Malmo and Selligent Marketing Cloud Partner to Drive Consumer-First Marketing Strategies for Brands

Partnership Combines Brand Agency Experience and Creativity with Robust Technology Foundation to Deliver Unparalleled Customer Experiences Leading brand communications agency Archer Malmo and B2C marketing automation platform Selligent Marketing Cloud announced a partnership to deliver consumer-first digital marketing strategies for brands. The partnership pairs Selligent Marketing Cloud’s natively integrated marketing automation platform with Archer Malmo’s more than 65 years of experience crafting marketing campaigns to…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

Online Grocery Farmdrop Taps Selligent Marketing Cloud to Drive Customer Engagement

Selligent Marketing Cloud, the B2C marketing automation company, announced online ethical grocery company, Farmdrop, as its latest client. The partnership will help to drive customer engagement for Farmdrop as well as support its exponential growth. Farmdrop is an online grocer distributing high-quality, fresh food and household products direct from local farmers, fishermen and food makers. The company uses proprietary technology to sell thousands of products from hundreds of independent producers to customers in the…

250ok Hires Former Salesforce Marketing Cloud Practice Lead

Anthony Chiulli Joins Email Intelligence Company 250ok as Director of Product Marketing to Lead Go-To-Market Strategy for New Products and Solutions 250ok, a leader in advanced email analytics for deliverability, design, DMARC and engagement, announces the addition of email industry veteran Anthony Chiulli as director of product marketing. With a background in email infrastructure, authentication and deliverability, Chiulli brings more than 10 years of industry experience to 250ok’s marketing team. “Anthony’s track…

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach's Predictive Marketing Cloud Targets Leads for Top Brand and Agency Clients; 20 Billion Leads and Counting Reach Analytics, the leading provider of predictive marketing for brands and agencies, announced reaching a major data milestone, scoring over 20 billion leads with predictive modeling, leading to an increase in campaign targeting of 55% on average and an increase in campaign ROI from 3-10X. The Reach predictive cloud offers brands and agencies something they've never had access to before, specifically the…