Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud

Tim Shea Joins Acoustic as Chief Transformation Management Officer To Enhance Business Operations Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Tim Shea as the organization’s first ever Chief Transformation Management Officer. The executive appointment bolsters Acoustic’s C-Suite and furthers its mission to help marketers transcend the mediocrity in the marketing cloud landscape with modern tools, connected data, and a focus on marketing's biggest…

Selligent Marketing Cloud Wins 2019 MarTech Breakthrough Awards

Selligent Honored as ‘Best Overall Marketing Automation Company’ in Prestigious Awards Program Recognizing Standout Marketing Technology Around the World Global B2C marketing automation company, Selligent Marketing Cloud, announced that it has been selected as the winner of the 2019 “Best Overall Marketing Automation Company” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry…

Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing…

Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ Global B2C marketing automation company, Selligent Marketing Cloud, shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value. Vitacost.com is known for offering healthy consumer…

Introducing Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing

Independent Marketing Cloud Built on the Foundations of Ibm’s Marketing and Commerce Platform Debuts with Singular Focus on the Marketer Acoustic officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do…

mGage Collaborates with Oracle Marketing Cloud to Deliver Optimized Omni-Channel Marketing and Make Mobile Marketing Easier

mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns. Oracle’s SPAN portal, available within the Oracle Marketing Cloud, offers customers an easy to use, self-service application where they can directly find, request and manage SMS services based on their needs and preferences. The result is a more optimal customer…

Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences

41% of Marketers Surveyed Find It Difficult to Launch Integrated Campaigns Across Channels Global B2C marketing automation company, Selligent Marketing Cloud, announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Selligent Marketing Cloud to Showcase Collaboration with Genesys at Xperience19

Global Marketing Automation Company Highlights the Power of Its Marketing Cloud With Industry Leading Genesys Customer Experience Platform Global B2C marketing automation company, Selligent Marketing Cloud, announced that it will showcase the power of delivering connected experiences across marketing, sales and services at Xperience19. Hosted by Genesys, the global leader in omnichannel customer experience and contact center solutions, Xperience19 brings together over 2,000 industry leaders and will be held June 10-13 in…

Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness

Global B2C marketing automation company Selligent Marketing Cloud (Selligent) announced the launch of a first-of-its-kind Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests from collection or removal of personal information to unsubscribing to communications all in a few clicks. Currently supporting brands for General…

What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?

While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon over the weekend with Pardot. (The Benioffs are related and share a common great grandfather). Well, it was a very busy weekend for Salesforce as it was forced to temporarily shut down access to its Marketing Cloud services. It took a full working day for the company to confirm that normalcy was restored. https://twitter.com/isitdownforme/status/1129380308426645504 The Salesforce outage comes barely…

Acquia Acquires Mautic to Deliver First-Ever Open Marketing Cloud

Acquia, the open source digital experience company, announced that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry’s first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.…

PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns

Global B2C marketing automation company, Selligent Marketing Cloud, announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe. Selligent Marketing Cloud will enable PUMA to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, PUMA will use…

PDI Launches PDI Marketing Cloud Solutions to Broadly Serve Needs of Convenience Retailers and Petroleum Wholesalers

PDI, a leading global provider of enterprise software solutions to the convenience retail, petroleum wholesale and logistics industries, announces PDI Marketing Cloud Solutions, adding world-class marketing and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel Pricing portfolio. Customers gain a complete, end-to-end solution that combines the secure and scalable PDI Marketing Cloud Platform with the industry knowledge and first-hand expertise of PDI’s growth strategy is to deliver holistic software solutions…

Selligent Marketing Cloud Expands ‘Wave’ Capabilities to Deliver Flexible Omnichannel Campaign Orchestration

“Custom Channels” Complements Existing Multi-Channel Support to Create Integrated Digital Experiences Global B2C marketing automation company Selligent Marketing Cloud announced Custom Channels, a new functionality that expands the powerful capabilities of its existing Wave Component. The typical Wave functionality allows marketers to send bulk messages in batches or “waves” via email, mobile push or SMS. Selligent Marketing Cloud’s Custom Channels extends this to third-party execution engines, including social channels…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

Lionbridge to Showcase AI-Powered Marketing Cloud Integration at Oracle’s Modern Customer Experience Conference

Lionbridge, the world's most trusted global communications platform, will showcase its latest advances in AI-powered language services at Oracle's Modern Customer Experience conference (MCX) from March 19-21 in Las Vegas. Delivering relevant, resonant content has never been more important: More than half of today's buyers are more likely to switch brands when they don't receive personalized communications, and 72 percent are more likely to buy a product when receiving information in their preferred language. Lionbridge…