Audio Ad Tech is an Industry First, Measuring Nearly 2X Lift in Store Visits in First Campaigns in Australia Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to…
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Does “brand purpose” make effective advertising? New data from global marketing research and effectiveness company, System1, shows that 1 in 5 of the most effective TV ads last year highlighted a cause beyond the brand itself. But…
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Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world's largest direct-to-consumer marketing agencies. MuteSix will…
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New Artificial Intelligence Solution Designed Specifically to Modernize the Digital Workplace and Enrich Content Throughout the Content Lifecycle Aprimo, a leading provider of technology solutions for content, operations, and…
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Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will…
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Survey Commissioned by RevJet Reveals 38% Feel Digital Ads are Not Relevant and 64% Dislike Companies that Promote Repetitive Messaging RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers,…
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"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in…
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Companies that drive revenue by delivering great digital experiences to customers are feeling the painful limits of traditional CMSes. Now, they’re looking at “headless CMS” and beyond for solutions that support agile development, content…
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"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the…
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Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Brainshark, Inc., Airship, TIDAL, Singapore Airlines , and Druva, Inc. Brainshark Recognized in…
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Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  Customer engagement company Airship announced that it has acquired Apptimize, the…
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MultiView Inc., the leader in digital publishing solutions for associations and digital marketing solutions for B2B marketers, announced that it has named Andy Keith as the company's Chief Executive Officer. Keith, who's been with MultiView…
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New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior ViralGains, the leader in intelligent ad journey orchestration, announced the launch of ViralGains Odyssey. The new software as a…
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Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population.…
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"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those two channels are all about video." Tell us about your role and journey into Technology. What inspired you to start…
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Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LinkedIn, Chorus.ai, Automation Anywhere, 3CLogic, and Amazon. LinkedIn Announces New…
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Perion Network Ltd.  announced that its division Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, achieved the rank of 19th on the Selling Power 50 Best Companies to Sell For…
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Marketing Technology is now the largest portion of the total Marketing budget (29% on average according to Gartner). Most Marketing stacks consist of technology partners that fall into categories such as CRM, AdTech, Insights and Analysis,…
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Response Media announced that it has become a HubSpot Sales Solution Partner. HubSpot, an industry-leading martech provider of CRM and growth software, is "a natural partner" according to Josh Perlstein, CEO of Response Media. "We are…
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