OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top (OTT)…
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Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac…
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The Partnership Renewal Allows Barclays To Expand Its Enterprise-Wide Customer Journey Analytics Software Solution, Putting Customer Experience Central To Their Strategy And Day-To-Day Business Decisions ClickFox, Inc announces the…
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Jeff Johnson, as the New EVP at PMX Agency, Will Lead the Strategy and Cultivation of Omnichannel, Global Opportunities for Brands Served by the Digital Marketing Agency A leading digital agency serving top brands, PMX Agency, has…
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Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today…
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Sigstr Added Several Key Hires To Its Executive Team, Including CEO Bryan Wade, VP of Marketing Justin Keller, VP of Engineering Robert Harris and VP of Customer Success John Klein Sigstr, a SaaS platform for employee email signature…
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Swrve Adds Segment to Its Partner Community to Build Campaigns Across Multiple Channels Based on Data Swrve, the leading customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide new levels…
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Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked. While it may not be very flashy or technologically impressive compared to other features of the internet, when leveraged…
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Connect Partners Are Independent Software Vendors Who Have Built An Integration With Hubspot And Passed Certification Ceros, the cloud-based interactive content creation platform, announced that it has joined HubSpot, a leading provider…
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The Agency-Accelerator Is Quietly Playing A Big Role At CES 2018 The creative services and media ventures company Big Block has announced that it has added former Leo Burnett EVP Tom Flanagan to its executive team. Flanagan will…
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 2018 Email Marketing Lookbook Report Analyzes 600,000 Commercial Emails to Reveal Performance Data for 10 Common Email Campaign Types, Plus Best in Class Examples for Each With an average ROI of $38 for every dollar spent, email is one…
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Because of the Exclusive Partnership with CoinDesk, Revcontent Advertisers Are Able to Reach an Audience of over 12 Million Unique Visitors per Month This past year, Bitcoin and Cryptocurrency took the world by storm when the value grew…
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Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader in experience management software, and Stackla, the leading user-generated content (UGC)…
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"The startups we see are all really miniature AdAges disseminating information rather than valuable knowledge and insights. They are all dependent on ad revenues, which means pushing clicks and mass market traffic rather than imparting real…
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Industry Veteran Pritham Shetty Joins Global Provider of Earned Media Software and Services Cision recently announced that it has hired Pritham Shetty as chief technology officer. As a former executive at Adobe, Pritham brings extensive…
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Company Ventures into the Automobile Sector with KikaGo, a Driving Assistant Which Will Revolutionize How People Communicate on the Road Kika Tech, who revolutionizes communications with AI technology, announced that it has been awarded…
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Outbrain Enables Penske Media Corporation to Improve Reader Loyalty and Total Revenue Following a successful test of Outbrain Engage, Penske Media Corporation (PMC) expanded its strategic partnership with Outbrain, the leader in…
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There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is…
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