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Epsilon Names Brian Serino Senior Vice President, Managing Director, Sales

Epsilon®, a global leader in creating connections between people and brands, announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice. Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and…

BrightWave Receives Top Client Satisfaction Score in 2017 Email Agency Buyer’s Guide, Ranked As Leader For Third Consecutive Year

Leading Email Agency Praised for Platform Expertise, Partnerships, Innovation and Robust Services For the third year in a row, BrightWave has been named a leader among email marketing agencies by The Relevancy Group in its 2017 Email Agency Buyer’s Guide. Using client input, a mock pitch assignment and over 400 independent data points, this annual guide scores email agencies according to client satisfaction, services expertise, overall value and more. This year, BrightWave received the highest marks in Customer Satisfaction…

Why The Best Marketers Are Adding Online Experiences to IRL Events

Fall in the marketing world means more than just pumpkin-spiced lattes, it’s a hectic time full of industry conferences. All you road warriors know what I’m talking about… there are too many B2B marketing events, conferences, summits, and forums to keep straight. In the whirlwind of flights, happy hours and card-swapping, all those valuable in-person conversations can feel like they happened ages ago once you get back to the office. So how do the best marketers leverage the valuable connection of an in-person…

Gravy Analytics and AnalyticsIQ Empower Advertisers to Reach Affluent In-Market Consumers and Business Owners

Exclusive Audiences Combine Predictive And Behavioral Consumer Data For Precise Ad Targeting Real-world location intelligence provider Gravy Analytics and predictive consumer marketing data firm AnalyticsIQ announced their partnership in creating new, innovative digital audiences. By blending AnalyticsIQ's predictive data with Gravy's consumer behavioral data, marketers can now connect with high-value consumers, including affluent, in-market consumers and business owners, via programmatic advertising campaigns.…

Why Video Makes Sense for B2B Marketers

Action star Jean-Claude Van Damme’s most recent career comeback wasn’t in some ultraviolent shoot-’em-up but a viral video. The video featured the Muscles from Brussels demonstrating an “extreme split” that demonstrated he was still very flexible even now that he’s into his 50s. What’s most surprising about the video though was the client: Volvo Trucks. The point of the video -- aside from providing some laughs -- was to show off a new dynamic steering system in the trucks. Volvo designed a series of splashy videos,…

Interview with Adam Fingerman, Co-founder and Chief Experience Officer at ArcTouch

"Whatever you want to call it, AI and our ability to transform data into smart, personalized experiences -- well above and beyond the web sites, apps and bots we make today -- is going to dramatically change how we work and how we live." On Marketing Technology MTS: Tell us a little bit about your role at ArcTouch and how you got here? Well, let’s just say it’s a good thing I practiced improv in college. Because even eight years after we started ArcTouch, rarely a day goes by when there’s not some kind of surprise that…

TechBytes with Tara Kelly, President and CEO, SPLICE Software

Tara Kelly President & CEO at SPLICE Software Voice Assistants have taken human machine interaction to new levels. SPLICE Software recently released new data-driven voice applications for Alexa Skills enabled devices. We spoke to Tara Kelly, CEO, SPLICE Software, to understand what the future looks like for voice assistants and how they could be used to drive better customer engagement.MTS: Tell us about your role at SPLICE Software and why you founded a customer engagement firm? Tara Kelly: I’m the founder,…

Interview with Raviteja Dodda, Founder & CEO at MoEngage

"I envision a world where machine learning algorithms shall replace all the data analysis and decisions that marketers take on a day-to-day basis." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? (what inspired you to start a martech company) At MoEngage, I help customers get the best out of marketing automation to achieve early growth. Marketing technology is the key to achieving customer success in today’s Mobile era. The thought initially led me to co-found and successfully…

What Makes Some Companies Heroes and Others Villains?

How Popular Narratives and the Way Businesses Measure Them Determines Success or Failure United Airline’s extremely public PR difficulties have overtaken the public conversation, unleashing a flood of ire toward the company and causing stocks to drop by what was at one point one billion dollars. It is a dire position to be in as a company, and though the need for response is obvious, the optimal response isn’t. United CEO Oscar Munoz issued three different statements, including one in which he assured United staff that…

Why the DSP You Want May Not Be a DSP

It’s not surprising that according to Forrester’s recent DSP Wave analysis, finding significant differences among leading demand side platforms takes some work. “Differentiation is subtle,” concludes the report. That’s an understatement. The crowded nature of this market and its very commoditization have led the more differentiated and specialized players to avoid the generic DSP moniker altogether. They see the name as constraining at the least and at worst misleading, because they offer services and capabilities that go…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

Aprimo Launches SaaS Version of Category-Leading Digital Asset Management Solution

Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its category-leading Digital Asset Management (DAM) software. The cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth and a significantly lower total cost of ownership. Added benefits that the cloud provides to the…

TechBytes with Samir Addamine, Founder and Chairman, FollowAnalytics

Samir Addamine Founder and Chairman, FollowAnalytics In March 2017, Forrester Research recognized FollowAnalytics as a leading Mobile-First Commerce and Messaging platform. The allure of mobile marketing continues to grow with marketers increasingly looking out for powerful “Mobile Moments” that satisfy customer’s desires effectively. We chatted with Samir Addamine, Founder and Chairman, FollowAnalytics, to understand the trends in the mobile marketing automation market and the importance of ‘Mobile Moments’ in marketing…

Evergage Secures $10M in Series C Funding

Evergage, the real-time personalization platform company, today announced it has raised $10 million in Series C funding. Led by Arrowroot Capital – which also led Evergage’s Series B round early last year – the round includes participation from previous investors G20 Ventures and PJC as well, indicating a strong vote of confidence in Evergage’s trajectory. This latest financing now brings Evergage’s total venture funding to $31.5 million. Evergage will use the new funds to drive expansion across the company – including…

IBM Named a Global Leader among Salesforce Implementation Partners

IBM has announced that it was named a Salesforce Implementation Partner Leader in Forrester Research Inc.'s report "The Forrester Wave™: Salesforce Implementation Partners, Q3 2017." According to Forrester, IBM was among a select group of eleven Salesforce implementation partners that they identified as companies that "matter most for digital transformation." In the report, IBM received the top score in the strategy category. Bluewolf, a part of IBM's Global Business Services, is the longest standing strategic consulting…

Audience Data TechBytes with Terry Lawlor, EVP Product Management at Confirmit

Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their business performance with Action Management, Text Analytics, Data Integration and Social Media.  To understand the changing dynamic of data analytics for audience reach, we spoke to Terry Lawlor, EVP Product Management at Confirmit. MTS: What is your role at Confirmit and how did you get there. I’ve been EVP of Product Management at Confirmit for just over four years, having…

The $1 Trillion Dollar B2B Marketing Opportunity

When people think of ecommerce, companies such as Amazon, Walmart, or Apple come to mind, and for good reason: Retail sales for these business-to-consumer brands totaled over $201 billion dollars in 2016. Digital transformation that includes ecommerce is at the top of their priority lists because brands want to create a cohesive, connected customer experience that will exceed ever-increasing customer expectations. However, there’s a bigger ecommerce opportunity on the horizon. According to Forrester, B2B e-commerce sales…

For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology

As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no one’s really figured it out. But there’s a bigger problem with that: as we do that, we put ourselves at risk of forgetting the customer. Faced with seemingly innumerable choices in the digital world, brands are aiming to blaze a sensible path through the siloed maze of web, social and mobile options. But instead of seeing digital marketing as one whole entity, many brands simply adapt to these new…

Tech Bytes with Ray Grady, President & CCO at CloudCraze Commerce on Salesforce

MarTech Series speaks to Ray Grady, newly appointed Chief Customer Officer and President at CloudCraze, the native e-commerce platform which recently raised $20 million in funding. On the heels of a $20 million funding announcement to kick off 2017, Chicago-based CloudCraze has made their first major investment post-funding, adding four new faces in key leadership positions to its executive team. Funding from notable martech investors such as Salesforce Ventures and Insight Venture Partners indicates the confidence VCs …

Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…