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Former Oracle and Salesforce Exec Kate FitzGerald Appointed Leanplum President

Accomplished Business Technology Leader to Drive Next Era of Customer Engagement and Multichannel Marketing Leanplum, the leading multi-channel engagement platform, announced that seasoned executive Kate FitzGerald has been appointed president effective immediately. FitzGerald's wealth of experience will drive success across Leanplum sales, alliances, business development, customer success, marketing, human resources, and finance organizations. Before joining Leanplum, FitzGerald was president of Americas sales for…

Oracle Ushers in New Era of Analytics

Oracle Announces New Vision, New Experience and New Era of Augmented Analytics to Automate Insights Oracle unveiled a new, customer-centric vision for Oracle Analytics at the company's Analytics Summit.  With Oracle's industry-leading data platform and business applications, Oracle Analytics is uniquely positioned to marry data, analytics and applications, and address the needs of business users, analysts and IT.  Oracle Analytics empowers customers with industry-leading AI-powered self-service analytic capabilities for…

Stein Mart Boosts Omni-Channel Growth with Oracle Cloud

Merchandise Financial Planning Helps National Retailer Leverage Data to Optimize Inventory Management Stein Mart, a national specialty off-price retailer, has gained a holistic view of its inventory and a more streamlined approach to merchandise planning with Oracle Cloud. By consolidating the planning and forecasting process for its physical stores, online store and warehouses into one solution, Stein Mart will be better equipped to manage its inventory to support the needs of…

Poor Data Mastery Impacting Ability to Drive Value From Data, Oracle Report Shows

On average less than 40% of companies in Europe, the Middle East and Africa (EMEA) are confident they can master their data – that is manage, secure and gain insight from data, and use it responsibly. Capabilities in these four areas aren’t projected to increase in the next three years, according to a new study from cloud company, Oracle, called ‘Rediscovering trust in your data and security’. This is despite respondents recognising the value of achieving excellence in these areas, with the top three benefits being…

Oracle Joins Forces with Accenture and Capgemini to Rethink Customer Data Platform Market

Experts in customer data and intelligence help B2B and B2C organizations maximize customer interactions across channels and applications To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the hype and confusion around the Customer Data Platform (CDP) market. Oracle, together with the two Platinum level members of Oracle PartnerNetwork, are moving beyond current CDP capabilities to power richer digital…

Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content

First-of-its-kind Integration Will Use Oracle's Contextual Intelligence to Help Advertisers Avoid Unsafe User-Generated Content Oracle Data Cloud announced a first-of-its-kind collaboration with Reddit to provide new brand safety controls for advertisers around a real-time feed of user-generated content (UGC). Leveraging Oracle's Contextual Intelligence technology, the integration will provide real-time content review and classification across industry-standard brand safety categories, giving advertisers greater control…

Oracle Collaborates with Top Oracle PartnerNetwork Platinum Level Members to Rethink Customer Data Platform Market

To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the hype and confusion around the Customer Data Platform (CDP) market. In collaboration with two Platinum level members of Oracle PartnerNetwork, Oracle is moving beyond current CDP capabilities to power richer digital marketing and customer experiences across the entire customer journey. This includes delivering the technology and best practices that…

Oracle Moat to Measure Viewability for Samsung Ads

Oracle Data Cloud Technology Will Increase Transparency for OTT Ads by Measuring Viewability, Attention and Invalid Traffic Oracle Data Cloud announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households. This next-generation OTT integration between Samsung Ads and Oracle Data Cloud will deliver Moat's viewability and invalid traffic measurement solution for connected TV (CTV) video advertising. Through this…

TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…

SyBOSS, Subscription Transformation Platform, is Now Available in the Oracle Cloud Marketplace

Synthesis Systems, a leading provider of subscription monetization services and a Gold level member of Oracle PartnerNetwork (OPN), recently announced that its Subscription Transformation Platform, SyBOSS, has achieved "Integrated with Oracle Cloud" status. The solution is now available on the Oracle Cloud Marketplace, offering added value to Oracle Cloud customers. The SyBOSS platform integrates Oracle Monetization Cloud, Salesforce CRM and industry-specific solutions into a single lead-to-cash-to-care platform. This…

Rising Star in Digital Telco Market Calls on Oracle

Circles.Life Deploys Oracle to Monetize Digital Telco and Lifestyle Services Asia's first fully digital telco, Circles.Life is working with Oracle to give power back to the customers and lead innovation in the digital industry. Oracle's monetization engine empowers Circles.Life's customers with the freedom to control their telco needs and customize their plans directly on the Circles.Life app. As the company plans to expand internationally and create more digital lifestyle products, Circles.Life sought a solution to…

Retailers Tap Oracle AI to Better Serve Customers

Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business Asset The competition in retail is fierce and great products alone are no longer enough. Whether shopping online or in person, customers want seamless, personalized shopping experiences. Helping retailers compete by making better use of their data, Oracle continues to weave significant artificial intelligence (AI) and machine learning capabilities into its Retail Insights and Science Suite. With new features, such…

LINK Mobility to Integrate With Oracle Responsys

LINK Mobility Group AS Improves Business-Customer Interactions with Integrated Messaging Services from Oracle Responsys LINK Mobility Group, a Silver level member of Oracle PartnerNetwork (OPN), announced that it has integrated with Oracle Responsys SMS Public Aggregator Network (SPAN), providing an integrated marketing tool with valuable mobile reach to enable and enhance business-customer interactions. Oracle's SPAN is an easy-to-use self-service application within the Oracle Marketing Cloud that makes it easier for…

Westchester Community College Uses Oracle Cloud to Modernize Education Experience

Community College Deploys Oracle Student Cloud to Recruit and Engage Students Across an Expanding Portfolio of Learning Programs  Westchester Community College is implementing Oracle Student Cloud solutions to support its goal of providing accessible, high-quality and affordable education to its diverse community. The two-year public college is affiliated with the State University of New York, the nation's largest comprehensive public university system. To keep pace with fast-changing workforce requirements and student…

Tru Optik Announces Agreement with Oracle Data Cloud to Make Oracle Audience Data Available to OTT/CTV Advertisers

Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an agreement with Oracle Data Cloud to make Oracle's audience data available for OTT/CTV campaigns through Tru Optik's OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences. The OTT Data Marketplace is synced to Tru Optik's OTT…

Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before

The Integration Makes It Easier for Marketers to Take Advantage of Contextual and Personalized Messaging using Precise Location Data Bluedot, a leading provider of first-person location data and Gold level member of Oracle PartnerNetwork (OPN), announced an integration with Oracle Responsys, a leading B2C, real-time, omnichannel orchestration platform within the Oracle Marketing Cloud, to harness the power of place. Complementing Oracle's focus on connected data to connected experiences, Bluedot provides a 20X…

Oracle Recognizes Supply Chain Innovation at Modern Business Experience

Oracle SCM Excellence Awards Spotlight Organizations and Leaders Using Innovative Technologies to Digitize Supply Chain Operations and Drive Business Success To highlight the innovative strategies organizations are implementing to modernize their supply chain, Oracle announced the winners of the Oracle SCM Excellence Awards. The awards recognize Oracle Supply Chain Management (SCM) Cloud customers who have successfully transformed their organization's supply chain strategy and adopted industry best practices. The 2019…

Oracle Recognizes Finance Innovation at Modern Business Experience

Oracle Change Agents of Finance Awards Spotlight Organizations Using Innovative Technology to Transform Finance Operations and Drive Business Growth To celebrate organizations and finance leaders using technology to transform their business, Oracle announced the winners of the Oracle Change Agents of Finance Awards. The awards honor Oracle Enterprise Resource Planning (ERP) Cloud and Oracle Enterprise Performance Management (EPM) Cloud customers who have implemented innovative cloud solutions to achieve tangible business…

Oracle Honors HR Trailblazers at Annual Awards Gala

Rubies Awards Showcase Organizations That Use Oracle HCM Technology to Make a Significant Business Impact To celebrate standout HR professionals who are using technology to transform their business, Oracle announced the winners of the Oracle HCM Cloud Rubies Award. The awards honor Oracle Human Capital Management (HCM) Cloud customers who advocate for innovation, prioritize investment in employees, and have a vision to see the potential of tomorrow’s human resources possibilities, today. The 2019 winners include:…

Oracle Applauds Creators of Legendary Customer Experiences

Annual 2019 Markie Awards Honor the Movers, Shakers, and Experience Makers Across Marketing, Commerce, Sales and Service To celebrate the creators of truly great experiences across the entire customer journey, Oracle announced the winners of the Markie Awards. The awards showcase Oracle Customer Experience (CX) Cloud customers who have delivered standout customer experiences across marketing, sales, service and commerce. This year's winners include Bonnier News, Samsung Business, Things Remembered, Movember Foundation and…