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MoEngage Partners with Bigbasket to Drive-Up Metrics for Its App Business

MoEngage Will Utilize Its Intelligent Customer Engagement Platform to Scale Personalized Messaging and Deliver Value Rapidly to Bigbasket’s Customers MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India's largest online supermarket. The partnership will help enhance customer retention and loyalty for bigbasket through MoEngage’s omni-channel communication platform. MoEngage will further bigbasket’s focus on retention and help deliver hyper-personalized offers,…

Smart Devices Try To Avoid A Festive Failure

56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them There’s going to be a lot of domestic smart tech unwrapped amid the tinsel this Christmas, according to the latest research on the hottest Christmas gifts.  Despite 56% of the population already owning a smart device and 56% planning on purchasing a smart device for either themselves or a loved one, many are only using limited functionality on their devices, according to latest research by…

Conductor Announces Successful Leadership Buyout; Creates 250+ Employee Co-Founders

Leading SEO and content marketing technology company purchased out of WeWork Conductor, the leading SEO and content marketing technology company, has announced it has successfully completed a buyout of its business by existing lea Marketing Technology News: Creatio Joins Forces with Clients and Partners to Donate to Cradles to Crayons This Giving Season dership, employees and strategic outside investors. The deal will result in over 250 employee co-founders, each given founder-preferred shares — a new class of stock…

AI Takes Center Stage at Web Summit 2019

Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show in the world by Forbes Magazine, Web Summit is an experience like no other. In the last 10 years, Web Summit has grown to be both largest and outrageous tech event in the world – The beauty of Web Summit is it adaptability – The producers are constantly evolving and adjusting the show to accommodate the world around it, whether it be…

MoEngage is the Highest Overall Rated Vendor in the 2019 Gartner “Voice of the Customer” Report for Mobile Marketing Platforms

MoEngage Also the Top-Rated Vendor for Service, Support, Evaluation, and Contracting. 90% of Reviewers Say They Are Willing to Recommend MoEngage to Others MoEngage, an intelligent customer engagement platform, announced that it has received the highest overall ratings in the 2019 Gartner Voice of the Customer for Mobile Marketing Platforms Report. On a scale of 1 to 5, the company has received the highest overall rating of 4.6, among all the vendors featured in the report. The company has also received the highest…

Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake — nor what's at stake. A data breach can reduce a company's bottom line to shreds and tarnish its brand reputation for years. The sheer amount of personal digital data – from financial records to facial recognition – flooding corporate networks has customers ready to flee brands that lose…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

LiveXLive Expands Distribution In Partnership With ReachTV

LiveXLive content will reach over 100 million monthly travelers in over 750 airport venue and terminal locations across 90 airports in the U.S. and Canada on ReachTV's global entertainment platform LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced a multi-year content and broadcasting partnership with ReachTV, the first Nielsen-rated, linear, short-form entertainment network for viewers on the go. LiveXLive's programming will be featured across ReachTV's growing global network,…

Exadel Pushes for Innovation, Agility and Global Expansion Support

Exadel, a global leader in digital software engineering solutions, today announced strong momentum in 2019. Over the course of the year, Exadel has added numerous capabilities to its practice areas that help clients stay ahead of the most complex technological advances around Kubernetes, DevOps, cloud, chatbot and more. Exadel also launched its Innovation Cloud which has experienced steady growth in adoption and continues to expand the capabilities of Appery.io, its industry-leading low-code development platform. The company…

TIDAL Launches “My Video Mix” For Curated Visual Playlists

Personalized Mixes Generated Using Both Audio and Video Streaming Behavior Global music streaming and entertainment platform, TIDAL, announced the launch of a new video discovery feature, My Video Mix. The playlists are generated via a proprietary algorithm influenced by human-curation from TIDAL's expert editorial team and users' streaming habits, including their audio-only behavior. My Video Mix showcases users' music tastes in a fresh, interactive way. Marketing Technology News: DevOps And Cloud Proliferation to…

AT&T Extends 5G Leadership Across the U.S.

Tens of Millions of People to Get AT&T 5G Network Coverage Soon with Nationwide 5G in 2020 AT&T* is putting the pieces in motion to bring 5G service to tens of millions of consumers and businesses this year, ahead of plans to offer nationwide 5G in the first half of 2020. Following our recent launch of AT&T Unlimited Extra and AT&T Unlimited Elite we are adding access to 5G service in these plans and will begin preorders for our first low-band 5G smartphone, the Samsung Galaxy Note10+ 5G, on Nov. 25.…

Half of Holiday Shoppers Have Already Started

More than half of consumers have already started their holiday shopping and nearly a quarter of purchases have already been made, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “This is further evidence that the holiday season has grown far beyond the period between Thanksgiving and Christmas” “This is further evidence that the holiday season has grown far beyond the period between Thanksgiving and Christmas,” NRF President and CEO Matthew Shay said.…

Iconic Tech Brands — Microsoft, Dell, IBM, Intel, TI, HP — Outperform Rising Stars in New US Tech Reputation Study from…

The old line “pure” tech giants, pioneers of the digital revolution in the 20th century and thriving in this one, are showing rising tech stars the way when it comes to building and sustaining a strong corporate reputation, according to the 2019 US Tech RepTrak®️ study released by Reputation Institute. Reputation Institute, a global technology-driven provider of reputation measurement and management services, measured the reputation of 43 nominated companies that are part of a technology macro segment, which includes…

Sprint, Verizon, AT&T & Boost Mobile Black Friday 2019 Deals: List of Early Cell Phone & Internet Deals by Consumer Walk

Save on AT&T, Verizon, Boost Mobile, Sprint and Straight Talk phones and plans at the Black Friday 2019 sale with our round-up of the best early Black Friday cell phone deals Searching for the top cell phone and Internet plan deals for Black Friday 2019? Deal reviewers at Consumer Walk have published their list of the best early Boost Mobile, Verizon, AT&T, Sprint and more deals for 2019. Find their updated list of links to deals below. Best Sprint deals: Save up to 84% on Samsung Galaxy S10, S9, Note 10…

Ampverse Expands Team to Help Brands Unlock Gaming and Esports Opportunities in Southeast Asia

Ampverse appoints Jenny Hall as Director of Sales & Brand Partnerships, and Suttathep Makmee as Head of Sales for Thailand Gaming and esports media company, Ampverse, has appointed Jenny Hall and Sutthathep Makmee in two newly created roles in response to the company’s continued growth across Southeast Asia. Since launching in August this year, Ampverse has already worked with over 25 advertisers and has worked with brands including Samsung, Garnier Men, EA entertainment, Shell, DTAC and Tesco Lotus. As a result…

GSMA Supports World First in Asia-Pacific for Digital Innovation

New ‘Regulatory Pilot Space’ to Stimulate Economic Activity from Cross Border Data Flows The GSMA called on businesses to come forward with details of services and applications that require the transfer of personal data across two or more ASEAN countries1 as they can fall under the remit of a newly adopted ‘Regulatory Pilot Space’ (RPS). The initiative will promote economic growth2 in the Asia-Pacific region from digital innovation by giving businesses the certainty that their handling of data across borders is judged…

VYN Announces Strategic Partnership with ENGIE

Leading International Energy and Services Group Engie Becomes Strategic Investor in VYN Vyntelligence (VYN), the video and data analytics technology Group, announces a strategic partnership with ENGIE New Ventures, the innovation investment arm of ENGIE, the leading international energy and services Group. Under the terms of the partnership, ENGIE New Venture will become a minority investor in VYN. VYN is a leading technology business focused on data capture through smart video. Headquartered in London, UK, VYN’s smart…

Global Digital Capitals Index: AI Tops Emerging Technologies List Set to Inject Billions into the World Economy

AI, IoT, 5G and Blockchain Are Predicted to Contribute $721 Billion per Year in Economic Development of 60 Major Global Cities Digital Realty, a leading global provider of data center, colocation and interconnection solutions, unveiled new research predicting that by 2029 AI, IoT, blockchain and 5G will drive $721 billion in revenue per year to 60 of the largest cities around the world. Through new jobs, new businesses, new industries, improved public services and more, the following 10 cities (ranked in order) are…

Tricor Group Appoints Agnes Lui as Group Director of Business Development – Financial Services & Adjacency Services

Tricor Group (Tricor), Asia’s leading business expansion specialist and provider of integrated business, corporate, investor, human resources and payroll, corporate trust and debt services, is pleased to announce the appointment of Agnes Lui as Group Director of Business Development - Financial Services & Adjacency Services. Reporting to Tricor’s Group Chief Commercial Officer, Agnes will be responsible for scaling business services solutions for clients across the Group’s 20 markets globally. Agnes will focus on…

TeleTech Recognized as a Kincentric Best Employer for the Second Consecutive Year in the Philippines

Best Employer Award Recognizes Top Workplaces in the Philippines TeleTech, a leading global customer experience technology and services company focused on the design, implementation and delivery of transformative customer experience for many of the world's most iconic and disruptive brands, announced that the company has been recognized for the second consecutive year as a Kincentric Best Employer in the Philippines for 2019 as part of Kincentric's Best Employers program. TeleTech has been operating in the Asia-Pacific…