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Vaccinate Your Brand: How Business Can Prepare For Post-Quarantine

Some countries have started weakening lockdown procedures letting businesses gradually get back on the track. Public places are opening; airlines are encouraging people to start planning their vacations since early July; Formula 1 and other sports event organizers announce that races and champions eventually will take place in this season, but still without fans in the bleachers. Apparently, getting back to our previous image of normal, especially in terms of economy, won't happen overnight. Plus, businesses still have a…

Disney+ Surges from Last to First in Offline Conversation Amid Pandemic

Nivea and Colgate, Also Gain Offline; H-E-B and Publix Gain in Social Media; HGTV Gains Online and Offline The impact of the 2020 pandemic is being strongly felt in online and offline consumer conversations as consumer priorities and interests have shifted. Entertainment, and particularly streaming services, are among brands benefiting the most, consistent with earlier reports from Engagement Labs. The TotalSocial rankings are based on a combination of metrics including how much conversation brands earn, how positive,…

As Investments Increase, DoubleVerify Boosts CTV Transparency for Advertisers, Standardizing CTV App Identifiers Across Platforms

Only 23% of CTV auctions have app names that adhere to new IAB conventions DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. CTV viewership has grown dramatically during the COVID-19 pandemic, boosting streaming video consumption by nearly…

LiveXLive And Baeble Music Enter Into A Content, Distribution And Revenue Share Agreement

Over 1,000 Hours of Content from Baeble Music Expands LiveXLive's Channel Offering Deal Expands LiveXLive's Distribution Reach to 35 Platforms, including Apple TV, Android TV, Comcast X1, Roku, Samsung TV, XUMO, and XBox and Increases Revenue Potential  LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that LiveXLive will distribute its content across the Baeble Music platform, including LiveXLive's unique and exclusive…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

Cinedigm Partners with The World’s Largest Smart TV Solutions Provider Vewd for Global OTT Channel Distribution

Cinedigm’s Portfolio of Streaming OTT Networks to reach the 300 million VEWD install base from top smart devices made my Sony, Hisense, Philips, TiVo, Samsung, Skyworth and others Cinedigm, a leading provider of OTT entertainment networks and content, announced a partnership with Vewd, the world’s largest Smart TV OTT software provider, offering Cinedigm’s portfolio of streaming entertainment networks on Vewd-enabled devices worldwide. As part of the agreement, Cinedigm’s networks will be available on an install base of…

Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…

Applicaster Turbocharges Video App Development with New Quick Brick Framework

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

ADA and Branderz Communications Announce Merger

The merger will form the leading integrated firm with data analytics, artificial intelligence, and digital advertising expertise in the Kingdom ADA, the  data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions, and Branderz, a Phnom Penh based multidisciplinary creative agency, announced the merger of the two companies. Branderz will operate under the ADA brand, offering data-driven marketing services as well as second-to-none Business Insights services to…

Zixi Powers 4K UHD Bloomberg TV+ Service

Zixi, Bloomberg and Samsung to deliver direct to consumer on Samsung TV Plus Zixi, the industry leader for enabling dependable, live broadcast-quality video over any IP network, today announced that Zixi powered Bloomberg TV+, a revolutionary premium streaming video experience that merges the power of Zixi's market first 4K live transcode processing and delivery with Bloomberg's global programming, enabling the state-of-the art digital news delivery to desktop, tablet and mobile web devices.  In a very significant…

LiveXLive and PodcastOne Team with Adam Carolla to Combine Stand-Up Comedy with Musical Performances in Live Streamed Video Podcast

Airing as Part of "Adam Carolla Is Unprepared" Stand-up Comedy Tour, Event Showcases New 'Music Meets Comedy' Franchise for LivexLive and PodcastOne LiveXLive Media, Inc. , a global digital media company focused on live entertainment, and PodcastOne, a leading subscription and advertiser-supported podcast network, announced today a first-of-its-kind live streamed and video podcast format combining stand-up comedy with musical performances in collaboration with Adam Carolla -- a Guiness World Record holder for "most…

Directly Adds $11 Million to Complete $31 Million New Round

Additionally announces expanded platform capabilities and new partner ecosystem  Directly, a leader in customer experience automation, today announced an additional $11 million in new funding, expanding the $20 million strategic investment announced in January, and bringing the total funding round to $31 million. New investors Triangle Peak Partners and Toba Capital join previously announced investors Samsung NEXT, Industry Ventures, Microsoft's M12 Ventures, True Ventures, Costanoa Ventures and Northgate in the round.…

Cinedigm Expands US Distribution Via Launch of CONtv, Dove Channel, Comedy Dynamics & Docurama on Amazon’s IMDb TV

Further expands the rapid growth and reach of Cinedigm’s ad-supported, linear streaming business Cinedigm announced today that IMDb TV is now offering Cinedigm’s free ad-supported linear channels CONtv, Dove Channel, Comedy Dynamics and Docurama. The launch of these four channels on Amazon’s IMDb TV further extends the reach and distribution of Cinedigm’s ad-supported business. Cinedigm continues to make good on its commitment to bring the Company’s diverse and eclectic portfolio of channels to as many consumers as…

67% of US Broadband Households Own and Use at Least One Internet-Connected Video Device

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

Affle Strengthens Its Leadership Team by Appointing Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

David Coombs Named as New Cheil UK CEO

Current CEO Peter Zillig announces departure to take up new client-side opportunity Digital marketing and advertising agency, Cheil UK, announces that its CEO Peter Zillig has resigned after three and a half years at the company, to be succeeded by its present Head of Strategic Services, David Coombs, as of 1st July. Coombs has been at Cheil UK for four years and is part of the Senior Management Team at the agency. He has reported directly to Zillig during his tenure and has played an integral role in driving growth…

LiveXLive Partners With Robin Hood And iHeartMedia For ‘Rise Up New York!’ Relief Benefit Hosted By Tina Fey To Support New…

"Rise Up New York!" Adds to the Growing List of Charity Events and Artists on LiveXLive Who Want to Expand Their Reach to a Global Audience LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has partnered with Robin Hood and iHeartMedia for "Rise Up New York" relief benefit on Monday, May 11 at 7 PM ET to raise awareness and funds to help New Yorkers whose lives have been dramatically impacted by COVID-19. The show will bring together New York City's biggest…

K League 1 to Deliver Season Opener Live to Social Media Using Grabyo

The top-tier Korean football league to begin postponed season with global match broadcast on social media K League 1, the top-tier Korean football league, will begin its postponed season this Friday with a global match broadcast live to social media using Grabyo. K League will use Grabyo's cloud video platform to produce and deliver the season opener between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings to its YouTube and Twitter channels on Friday at 7pm (KST). Marketing Technology News: Adam Morgan Joins SC…

Merkle Launches Human Loyalty(R) Maturity Assessment

Solution gives marketers a path to sustainable loyalty Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Human Loyalty Maturity Assessment. The Assessment is part of Merkle’s Human Loyalty solution, which includes digital promotions, gamification, engagement hubs, and loyalty programs, all of which are designed to create enduring brand-consumer relationships and serves as a source of identity needed to fuel personalized brand experiences. The Assessment…

DVDVideoSoft.com Launches the Best Free Video Converter – An Extremely Useful Tool for Fast Conversion of Any Video Files Between Lots…

DVDVideoSoft.com, a software vendor of user-centered apps and services, announced the launch of updated version of Free Video Converter. Nowadays MP4 is the most popular and commonly-used video format. With our wonderful program you can convert any video file to HD MP4 High Quality. The Best Free Video Converter for Windows gives you an opportunity to convert video files to MP4, MP3, AVI, MOV, MPEG and optimize HD Video for iPhone and iPad. Marketing Technology News: 2Checkout Reports: COVID-19 Impact on Global Online…