Mastercard and Samsung Partner to Enable Digital Inclusion
- Mastercard Pay on Demand enables safe, secure consumer financing for Samsung Galaxy devices
- Partnership facilitates usage-based payments to build creditworthiness in safe, secure way
- Solution uses data to improve consumers’ lives in line with Mastercard principles for data responsibility
Mastercard announced a global partnership with Samsung to enable digital access to consumers and small businesses in emerging markets through its extensible Pay on Demand platform.
Mastercard’s Pay on Demand platform is designed to accelerate digital inclusion by bringing together financial institutions, original equipment manufacturers and telcos to holistically solve issues that have limited device financing in emerging markets. In line with Mastercard’s principles for data responsibility, the solution allows consumers to access devices in a pay-as-you-go model.
Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations
“At Mastercard, we see a connected world where opportunity and prosperity are possible for everyone, everywhere,” said Jorn Lambert, executive vice president, Digital Solutions, Mastercard. “The Pay on Demand platform enables us to deliver on that vision and foster financial inclusion, giving consumers an opportunity to participate in digital commerce. By combining Samsung’s device management and security expertise with Mastercard’s innovative technology, we are creating an ecosystem that can deliver measurable, positive impact to the communities we serve.”
Marketing Technology News: IAB Names David Cohen President
Mastercard is collaborating with key players in the ecosystem to drive a new wave of inclusion through connectivity and smart devices, creating a digital economy that works for everyone. To accomplish this, the Pay on Demand platform consists of four components:
- Lending Marketplace: Brings together lenders who provide consumers with access to affordable device financing
- Security: LeveragesSamsung’s embedded Knox security platform to ensure the integrity and safety of consumer data and transactions
- Data: Provides tools for consumers to analyze and build their credit history from usage data
- Payment: In partnership with telcos, Mastercard provides an opportunity for consumers to obtain virtual card numbers that can be used to pay for their device and make transactions everywhere Mastercard is accepted.
“Our vision is to inspire the world and shape the future through transformative ideas and technologies,” said KC Choi, executive vice president, Global Mobile B2B, Samsung. “This partnership with Mastercard is our way of making that future available to everyone by helping to close the digital divide, especially in emerging economies and countries.”
The platform, built by Mastercard Labs, will be launched with the Samsung Knox team in the Middle East and Africa region in early 2020 and extend to additional regions later this year.
Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment