LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire
New Upgraded Apps Deliver Songs, Shows and Podcasts in Personalized Dashboard to Over 90 Million Consumers in United States and Canada
LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku, with Amazon Fire soon to follow. Reaching an estimated 90 million monthly active users though such distribution platforms, and nearly 100% of the total addressable market, LiveXLive’s new Smart TV app offering provides music fans in the United States and Canada with a one-stop destination for listening to and watching music and pop culture entertainment. LiveXLive’s new personalized and interactive user experience comes largely as a result of audience-demand. LiveXLive’s OTT channels have also seen an 8% lift in viewership further demonstrating the audience’s appetite for more LiveXLive content.
“Our audience has been clamoring for this functionality and few in the market deliver a truly unified experience like this,” said Robert Ellin, Chairman and CEO of LiveXLive. “This is an opportunity for us to create dominance in this arena and as Smart TV ad delivery for audio and video formats improves, we’ll be well-positioned to capitalize on that inventory opportunity long term.”
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LiveXLive has diversified its programming mix to include celebrity and story-driven podcasts, original interviews and news formats like its flagship show “LiveZone,” audio playlists and live stream events featuring some of the world’s top artists and emerging talent, from Green Day, Selena Gomez, Lizzo, John Legend, Paul McCartney, The Rolling Stones, Big Gigantic, Elohim, Lauv, Lil Baby, lovelytheband, Trippie Redd, and Whipped Cream. The new LiveXLive Smart TV apps incorporate seamless discovery and search to make finding and watching LiveXLive’s library of premium content as easy as possible for the user.
LiveXLive’s Smart TV app is currently enabled for audio advertising as well as brand integration and sponsorship.
“As we expand our audience development strategies and accumulate brand loyalty across our various channels and partner platforms, the next objective is to create an upsell offering that converts that audience into our paid products — from subscription to pay-per-view live stream events,” said Jackie Stone, Chief Marketing Officer of LiveXLive.
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LiveXLive’s new unique offering of audio streaming, podcasts, live streaming, and on-demand video provides artists with an end-to-end music platform for creating, curating, promoting, and distributing content, while gaining valuable data & insights and new monetization opportunities from their social media followers, viewers and performances.
*Roku reported 39.8 million active users on its platform in its Q1 2020 earnings report. Amazon’s Fire TV reported over 40 million active users in its Q4 2019 earnings report. Apple TV reported upwards of 33 million active users for its Plus service earlier this 2020 calendar year. Samsung has over 33% of the total market share in the United States for Smart TV devices.
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