Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on data activation and monetization, is launching Emodo…
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Enables brands to improve digital experience through better data-driven decisions Kameleoon launched new integrations with a range of leading product analytics and CDP solutions, helping brands to seamlessly share and analyze…
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Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced…
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cloudHQ, the email management company based in Silicon Valley, has announced an update to one of its Google Chrome extensions that will make it easy for businesses to create Halloween marketing blasts to send their customers. The extension,…
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Software and data platform, VideoAmp, Inc., has launched Campaign Optimizer, a cross-channel campaign optimization solution for advertisers and agencies. Following the acquisition in March of 2020, Conversion Logic’s attribution technology…
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WPP and Anzu, an adtech startup specializing in integrating advertising into video games, announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space. These standards, which include ad…
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Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, announced upgrades to its Activate solution during their Journey Summit—an event for the leading…
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SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with…
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"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing…
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Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform…
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Spaceback, the creator of Social Display advertising, and Brand Networks, a leader in solutions and media for the retail sector, have begun activating campaigns using an industry-first solution that is set to revolutionize programmatic…
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The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she…
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Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected…
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Sezzle, the mission-driven installment payment solution, announces its partnership with global eCommerce platform Wix. The partnership brings Sezzle's business-boosting 'Buy Now, Pay Later' option to Wix's massive roster of businesses and…
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Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers. Catalina will use the Cadent…
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DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced that it will release the next evolution of its brand safety and suitability solution: Brand Suitability Tiers. This new offering,…
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Amplience, the leading commerce experience platform for high scale, high growth brands, and retailers, announced that it is experiencing accelerating growth in its business during 2020. This rapid global growth in customers and revenue…
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Klaviyo, a customer data, and marketing platform for online businesses, announced it has raised $200 million in Series C funding, led by Accel with participation from existing investor Summit Partners. The new financing brings Klaviyo’s…
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Power Digital announced its acquisition of DataQ, the premiere customer activation, and targeting technology tool. Fueled by proprietary algorithms and advanced extract, transform, and load (ETL) technology, DataQ helps clients maximize the…
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Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences, while helping solidify its in-house capabilities Part of ViacomCBS, Network 10 is one of Australia’s major…
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