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Luxury French Retailer ba&sh to Use Cappasity Platform for 3D Visualization of Online Store Products

Immersive technology expert Cappasity is happy to announce a partnership with the French fashion retailer ba&sh. The brand will use the Cappasity platform for the 3D visualization of its online store products Since its creation by Parisians Barbara Boccara and Sharon Krief in 2003, luxury fashion brand ba&sh has been a major success. It is the embodiment of French bohemian style, offering signature contemporary clothing in the accessible luxury market. With 249 stores all over the world, ba&sh has ambitious…

MarTech Interview with Amy Leifer, EVP of Operations and Services at Xandr

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

Howard Stern Announces Free Access To Full SiriusXM Premier Streaming Service Through May 15

With millions currently staying home, SiriusXM opens access in North America via the SiriusXM app and at SiriusXM.com/streamfree Announcement made by Howard Stern broadcasting from his home Featuring 300+ channels of news and information, entertainment, escape, and companionship across ad-free music channels, plus channels of live news, faith-based content, comedy, sports talk, politics, and on demand content New #StayHome Radio channel brings happy, feel-good music The Billy Joel Channel and Dave Matthews Band Radio…

2Checkout Hosts 4th Edition of CommerceNOW 2020 – Largest Online Event Focused on Digital Commerce

Exclusive strategies and tools to use when growing online businesses, straight from the experts 2Checkout, the leading all-in-one monetization platform for global businesses, announces it will host CommerceNOW 2020, an online event featuring leading experts in eCommerce, digital marketing, conversion rate optimization, customer experience, compliance, pricing, and other key areas of digital commerce. This edition of the event takes place on June 10 and 11, 2020 and – as in previous years – attendees are welcome to…

Espressive Offers COVID-19 Rapid Assistance Program to Relieve Pressure From IT Help Desks While They Support New Work From Home Mandates

Intelligent Automation Enables Organizations to Automate, Track, and Respond to Employee Questions IT help desks are getting hit hard with work from home mandates resulting from COVID-19, with call volumes rising dramatically and service level agreement (SLA) breaches becoming the new norm. In response, Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), released a free 90-day Rapid Assistance Program to quickly help enterprise organizations automate, track, and respond to the…

Big Data: The Role of Predictive Analytics in Sales Growth 

The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

Pluma Adds Industry Veteran Kathy Ryan as VP, Head of Global Coaching Operations

Pluma, the world’s first customizable platform to offer scalable, digital 1:1 and group coaching with highly experienced executive-quality coaches,  announced the addition of Kathy Ryan as VP, Head of Global Coaching Operations. Ryan joins the company as part of Pluma’s expansion to manage the coach experience end-to-end, through frequent collaboration and interaction with business development, account management and customer success teams. Drawing on more than 25 years in coaching and consulting diverse leaders, Ryan…

Acting in a Millisecond: How Brands Can Harness the Speed and Power of 5G

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Kimaldi and Elyctis Reinforce Their Partnership to Tackle New Markets in Spain and Other Geographies

Elyctis is happy to announce it has reinforced its partnership with Kimaldi, a specialist in automated identification products to expand its presence on markets in Spain, Portugal, Russia, Germany and Latin America Headquartered in Barcelona, Spain, Kimaldi has been developing and marketing products dedicated to identification for more than 20 years. The company has built a significant expertise in the identity technologies and markets thanks to a strong presence in the fields of biometric systems, RFID systems, access…

TechBytes with Nima Mirbakhsh, CTO at Morphio

Tell us about the team and technology you handle at Morphio. We have a nimble and highly motivated team of Digital Marketers, Software Engineers, and Data Scientists. We’re working together to change the way Agencies and Marketing teams approach digital data and decision making. Core AI technologies include TensorFlow for anomaly detection and forecasting. We also integrate a handful of  ‘off the shelf’ scalable technologies and custom technologies that we have created to protect digital marketers against their unexpected…

TechBytes with Greg Wester, CMO at Mobile Posse (now part of Digital Turbine)

Hi Greg, Mobile is the most addictive device ever-made by humans. What makes mobile commerce so effective in retaining its audience? “The winners in mobile have always been those that create ‘frictionless’ experiences. Removing the obstacles from getting the things we want - be it commerce (Amazon), food (Grubhub) or a taxi (Uber) - has become a societal trend and changed how we live our lives day to day. Previously, commerce was a scheduled, time-oriented activity, but mobile has allowed shopping to become a behavior to…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

Bold Screen Media Launches Performance Division Rebrand to Opn

A new performance division called Opn puts visibility and transparency first Bold Screen Media, a leader in the multi-dimensional marketing space, is proud to introduce Opn, a major rebrand of its performance division. Opn will offer digital media solutions that put visibility and transparency first. Opn continues to be a top mobile performance agency providing high volume and high-value users to many leading brands. Marketing Technology News: Sense Rolls Out Partner Program for Cooperatives at TechAdvantage 2020,…

ForwardPMX Invests in the Future of Conversational Commerce with the Acquisition of Leading Voice & Chat Platform, Headliner Labs

Headliner Labs' Caroline Klatt and Dana Gibber join ForwardPMX to Launch the Agency's Voice and Conversational Commerce Capabilities Award-winning, global brand performance agency, ForwardPMX, announced the acquisition of leading voice and chat platform, Headliner Labs. The company's CEO and Co-Founder, Caroline Klatt, and COO and Co-Founder Dana Gibber, will join ForwardPMX as Co-Chief Innovation Officers spearheading the agency's voice and chat practice and helping to position clients for growth in a voice-enabled…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

Yotpo Proudly Presents the 2020 Amazing Women in eCommerce Honorees

Twenty Honorees from Haus, FILA, Fur, Patagonia, and More Embody Individual Empowerment and the Mission-Driven Future of Brands Yotpo, the leading eCommerce marketing platform, has announced the 20 newest honorees of Amazing Women in eCommerce (AWIE). AWIE is a community dedicated to recognizing the women who are shaping the future of how we buy, while raising money for Girls Inc. to build up the next generation of women business leaders. Selected from more than a thousand women nominated…

Perkuto Recognized as Adobe Platinum Partner

Perkuto in Elite Group of Platinum Partners with Marketo Engage Specialization Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum partner, organizations must meet a demanding set of requirements. Platinum status signals a significant presence of a company utilizing…