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Why Investing in the Search Experience Is the Only Way to Compete With the E-Commerce Giants

Amazon’s latest earnings announcement shouldn’t have come as a surprise. But it was. A week or so ago, when it announced its fiscal fourth quarter, the results were so good, it caught Wall Street off guard. This was because everything is up more than expected - Prime Membership, AWS revenue, and product sales, largely linked to a strong holiday period. If there was ever any doubt, Amazon has once again cemented its status as the most influential player in the e-commerce space. What can other retailers and brands learn from…

Agiloft Announces AI Engine for Advanced Contract Automation on No-Code Platform

Newest product release features out-of-the-box AI Capabilities and custom AI functionality that empower Agiloft customers to drive contract value across adjacent commercial business processes Agiloft, the global standard in contract and commerce lifecycle management, announced the addition of its new Agiloft AI Engine, complete with prebuilt AI Capabilities for contract management and an open AI integration that allows customers to incorporate custom-built AI tools into the no-code platform. "Our new AI Engine provides…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Intema Partners with LeadFox for the eFlyerMaker Email Marketing Platform

Intema Solutions Inc., maker of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the signing of a $104,000 contract with LeadFox, a company that owns a marketing automation platform used by thousands of SMBs in more than 50 countries. “We are thrilled to have signed this important contract with LeadFox, a leader in the world of marketing automation, and to have gained their confidence in Intema as the provider of choice for their email marketing campaigns,”…

Dataiku Named a Leader In the Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Placement marks Dataiku's fourth consecutive year of inclusion in the report and the first year in the Leaders quadrant Dataiku, one of the world's most advanced Enterprise AI platforms, was named a Leader in the Gartner 2020 Magic Quadrant for Data Science and Machine-Learning Platforms. Dataiku credits its placement to its completeness of vision and ability to execute. This marks the fourth consecutive year of Dataiku's inclusion in the report and the first year in the Leaders quadrant.…

Alteryx Recognized As A Leader in Gartner 2020 Magic Quadrant For Data Science And Machine-Learning Platforms

Company Recognized in Seventh Consecutive Report Alteryx, Inc., revolutionizing business through data science and analytics, announced that it was once again named a Leader in Gartner's 2020 Magic Quadrant for Data Science and Machine-Learning Platforms1. Gartner also recognizes Alteryx as the leader with the highest ability to execute on its vision. Alteryx's fast growth is the result of its innovative, easy-to-use solutions that address the needs of a wide range of problem solvers, from citizen data scientists to…

SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms

Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute. This is the seventh consecutive year for SAS to be recognized as a Leader in this Magic Quadrant. Marketing Technology News: Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth "Machine learning, and more broadly artificial intelligence, is the new standard for businesses to make profitable…

FC Barcelona & Chiliz Join Forces in a New Global Blockchain Alliance

The Partnership Will Increase Engagement Between the Club & Its Global Fanbase Through Barça Fan Tokens ($BAR) on Chiliz Fan Voting & Rewards Mobile App Socios.com FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. The agreement, which is part of Barça's new digital and commercial strategy, will help the Club stay closer to its global fanbase through Barça Fan Tokens ($BAR), digital assets that allow supporters…

Aki Technologies Launches New Division to Focus on CPG

Moment Marketing Leader Hires Eyeview's Risa Crandall to Lead Company’s First CPG-Focused Team Consumer Packaged Goods marketers have a powerful new advantage in moment marketing now that Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, has launched its first team dedicated solely to CPG. Risa Crandall, former VP of Sales at Eyeview, will lead Aki’s newly-formed Consumer Packaged Goods division as its VP of Strategy and Sales. She will grow the new team,…

CommerceIQ Triples Business in 2019, Expands Leadership Team To Drive Growth

Three of the Top-5 Fast-Moving Consumer Goods Companies Among Leading Brands Adopting CommerceIQ CommerceIQ, the leader in machine-based e-commerce, today announced robust year-over-year growth in its business after doubling the size of its customer base and achieving 300% growth in annual recurring revenue (ARR) in 2019. CommerceIQ’s customers account for more than $3B in annual Amazon sales and rely on the company’s machine learning and automation technology to power their Amazon business. Customers include name brands…

Safer Internet Day 2020: Is Twitter Creating a Better Internet for All?

We use the internet every day, and for some, the internet is the only source of income and livelihood. For that reason, knowing how the internet works is a very important part of dealing with the current challenges and threats perceived by online users and brands. One of the greatest risks facing online users is 'abusive content', also rated as hate by top social media platforms, including Twitter. Recommended: 75 Inspiring Martech Leaders Who Are Prepared For 2020 Twitter has announced that it is taking forward its…

A Look at the AI Tools Helping to Improve Marketing Productivity

Marketing agencies continuously strive to improve internal Productivity. One way to do this is by utilizing technology to help employees work better and smarter. Whereas once only large companies used Artificial Intelligence (AI) tools, the cost of this technology is much lower, putting it in the hands of the masses. AI has many uses, and one that teams are capitalizing on now is Productivity. In an AI study,  44% of executives said that the most beneficial aspect of AI is “automated communications that provide data that…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Amazon, TechTarget, Inc., ezbob, NWN and Xenon arc. Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had…

KMS Lighthouse Announces Its Launch on the Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Salesforce customers can now benefit from fast, accurate answers and enhanced user experience KMS Lighthouse announced its launch on Salesforce AppExchange, delivering one central knowledge source for immediate, precise information the moment users need it. KMS Lighthouse is a next-generation knowledge management system that enhances every business interaction. KMS Lighthouse presents businesses with a measurable differentiator as it improves overall user experience with faster response rates, step by step agent…

Amazon wins at the 2020 Kellogg School Super Bowl Advertising Review

Hard Rock and Squarespace Fumble During the Big Game Amazon is a big winner in strategic ad rankings with its “#BeforeAlexa” ad in the 16th consecutive Kellogg School Super Bowl Advertising Review. Other brands that earned top marks include Facebook, Cheetos, Hyundai, T-Mobile and Google. Not all advertisers had winning spots, Pringles, Squarespace and Hard Rock received low grades for less effective advertising during this year’s Super Bowl. “Amazon is the winning ad this year with its ‘#BeforeAlexa’ spot because it…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

EGC Group Introduces Raydeus

New online listing management platform helps businesses be voice search-ready and top ranked in new search marketing era In response to new trends in search engine marketing and the growing need for small business owners to have self-service digital marketing solutions, EGC Group has created Raydeus – an innovative, low-cost online listing management platform that allows business owners to manage their online presence in real time. The search engine landscape has changed dramatically. The new decade brings new trends.…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…