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GDPR 2nd Anniversary: Take a Tall Stance in 2020

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…

Classic NFL Tripleheader to Air Sundays on SiriusXM

Listeners can re-live "The Greatest Game Ever Played," "The Catch," and many more of the NFL's most memorable games and moments SiriusXM NFL Radio's "Ultimate Classic Sundays" kick off May 17 SiriusXM today announced that it will launch a new Ultimate Classic NFL Sunday series – rebroadcasting some of the greatest games in NFL history – each week on its 24/7 SiriusXM NFL Radio channel. Starting May 17 and airing Sundays through August, SiriusXM will present a tripleheader of NFL classics, re-aired in their entirety. …

MVRK Brings Experiential Activations to Life With New 360-Degree Immersive Web Platform

The VX360 Platform Creates Custom-Built Environments That Transform the Web Into Life-Like Virtual Experiences That Also Expands Reach and Analytics Like Never Before As brands around the world rethink customer and fan engagement, MVRK, an experiential agency focused on highly immersive brand activations, is a step ahead. Drawing from their digital expertise, MVRK is expanding opportunities to captivate audiences with the launch of its proprietary Vx360 immersive web platform. Using Vx360, MVRK develops entirely custom…

TechBytes with Al Sporer, Executive VP and General Manager at Anexinet

Hi Al, tell us how you prepare yourself for the disruptive world of technology? That’s a loaded question…can you ever really prepare for the pace of change that happens? I’ve had the opportunity to work in technology my whole career and it is amazing what has and hasn’t changed. I think the best way to prepare is to be open to the fact that everything can and will be done better, faster, cheaper. Once you are open to that, you realize the things you thought were impossible yesterday could be a reality today. From…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Monetate Releases React Mobile SDK for Faster, Easier Personalization

Clients can create new mobile content quickly and easily, empowering retailers to deliver personalized messaging at scale Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript framework. This new offering gives customers a streamlined method to leverage Monetate’s platform capabilities on the React framework for single-page applications (SPAs) as they would for traditional multi-page applications. As retailers adapt…

Directmail.io First to Merge Direct Mail with Facebook Messenger, Allowing Seamless Communication to Customers

New technology makes communicating immediately with advertisers on direct mail as easy as taking a picture from your phone DirectMail.io has always been at the forefront of new technology. They were one of the first innovators of the personalized URL on mailers. More recently they were the first to integrate Amazon Alexa with direct mail in their patented "Voice" feature, and now they've discovered a way to integrate Facebook Messenger with direct mail. Marketing Technology News: Fjorge and B2B Ecommerce Platform Znode…

C-Suite Social Media launches In the Suite Podcast as a Catalyst for Change

Women over 40 now have a new favorite podcast to use as a vehicle for change with the launch of In the Suite, available on Apple Podcasts, iHeart Radio, Google Podcast, Spotify, Sticher, and Tune In + Alexa Founded by Tina Powell, CEO of C Suite Social Media, In the Suite is a podcast created to help close the gap that exists between men and women in the financial services and wealth management industry. In each episode, Host Tina Powell sits down with top female CEOs, founders, innovators, and business leaders to talk…

Adverity Raises $30 Million in Series C Funding Round Led by Sapphire Ventures

Equity Investment Signifies Momentum in Automated Business Insights for the Marketing Data Platform Adverity, a leading force in marketing data intelligence and business ready data, announced a Series C financing round of $30 million, bringing the total amount raised to $50 million. The latest funding round is led by Sapphire Ventures, a Silicon Valley-based venture capital firm, whose prior investments have resulted in more than 55 exits through IPO or acquisition. Also participating are Mangrove Capital Partners, Felix…

Frost & Sullivan Reveals Key Growth Strategies and Technologies to Upgrade Your Customer Experience

CX experts highlight ways to gain a competitive advantage in this unpredictable environment caused by the pandemic COVID-19 has hit us fast and furiously in 2020. A general lack of preparedness in customer care has revealed each industry's weaknesses and vulnerabilities. Every vertical market has its unique challenges, but the concerns that are universal for all include lack of bandwidth, secured networks, and reliability. In this volatile and unpredictable environment, our global customer experience team will weigh in on…

Alfresco Wins Sixth Consecutive Award for Exceptional Customer Service

Alfresco’s Customer and Premier Support Teams Recognized Yet Again in Prestigious CRMI NorthFace ScoreBoard Award Alfresco Software, an open source, content services provider, announced that the Customer Relationship Management Institute, LLC (CRMI), a leading organization recognizing achievements in customer support, has recognized Alfresco’s Technical and Premier Support teams for their customer service excellence. Alfresco was presented with the CRMI's NorthFace ScoreBoard (NFSB) Award for Outstanding Customer Service …

ContentWriters’ Rigorous Vetting Process Connects Organizations With Expert Writers

The writer selection process at ContentWriters enables businesses to choose from a curated list of talented, highly skilled content creators for the perfect voice to engage their audiences ContentWriters is enabling businesses to fulfill their content marketing objectives through its rigorous selection process, which provides customers an opportunity to choose their ideal content creator from a carefully curated list of highly skilled, highly talented writers. While ContentWriters allows clients to select from a list…

Sinequa Creates an Open and Free Intelligent Insight Portal to Fight COVID-19

Company responds to White House call for technologies to support scientific researchers Sinequa, a leader in intelligent Enterprise Search, announced the creation of a scientific research repository and portal called COVID-19 Intelligent Insight to help in the fight against COVID-19. The free and open portal, built on Sinequa’s intelligent technology and expertise, was created to help professionals in science and medicine rapidly sift through and analyze the numerous and evolving research on COVID-19. The portal brings…

CSG Introduces Conversational Artificial Intelligence to Enable a Next Generation Customer Experience

Messaging apps; speech-based assistants such as Apple’s Siri and Amazon’s Alexa; and chatbots are entering the marketplace in large scale, all with a goal of enhancing everyday life. Businesses are taking notice; leveraging the technology to analyze peoples’ behavior in order to create a more personalized and efficient customer experience. “Their experience in solving complex business challenges and delivering value through the innovative use of technology makes them the perfect partner to bring CSG Conversational AI to…

StorageMart Harnesses Voice Technology to Assist Customers

Columbia-based company leads the storage industry in exploring voice technology as part of the customer journey StorageMart unveils its first foray into voice technology with the launch of the StorageMart Alexa skill that, when enabled, allows consumers to get guidance on their storage sizing questions. The skill also allows customers to find out information on policies and general storage questions. Upcoming releases will include an expanded answer library, location-specific details, tips on making the most of space, and…

Sisense Releases New AI Natural Language Capabilities to Improve Data Driven Decision Making

Quarterly release breaks new ground in NLQ technology based on researching 650 billion analytics events, delivers new enterprise connectors, and doubles down on analytics developers Sisense, the world’s leading analytics platform for builders, announced its latest quarterly release which empowers users with deep, actionable insights from their complex data, no matter where it is located. The Q1 ‘20 quarterly release includes a focus on AI throughout the platform, the Sisense patent-pending Knowledge Graph based on hundreds…

Adsider LIVE Online Programmatic Conference to Uncover the Latest AdTech Insights in May

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21. The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.  It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app…

What Makes a Great Chatbot Personality?

In one of our MarTech Interviews, a CEO of AI start-up company told me how she wishes to name her various Chatbot applications on the F.R.I.E.N.D.S. cast. Google Assistant, Alexa, Cortana, Siri, Watson, Pepper, and Einstein are popular chatbots we know about. It's not as hard as it may sound to choose a name for Chatbot, or, is it? If your chatbot works and has a 'name that sticks', giving it a personality test would be great. While reviewing chatbots, I follow the NBV test. N- Name B- Behavior V- Voice…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from eBay, Triton Digital, CommerceIQ, Harmonic, Resonate, Wecast.ai, and LivePerson. eBay Inc. Names Jamie Iannone Chief Executive Officer eBay Inc. announced that the Company’s Board of Directors has appointed Jamie Iannone as Chief Executive Officer, effective April 27, 2020.  He has also been elected to the Company’s Board of Directors. Most recently Mr. Iannone was Chief Operating…