Banner Before Header

Microsoft’s Cortana Has Finally Integrated with Amazon’s Alexa

A Year After Finalizing Their Collaboration Amazon and Microsoft Have Integrated Alexa with Cortana. The Integration Intends to Give Tough Competition to Apple’s Siri and Alphabet Inc’s Google Assistant There has been some interesting news developing for users of Alexa and Cortana in the United States. Owners of Amazon’s Alexa and Microsoft's Cortana will now be able to access features of both, Alexa and Cortana. Hence, Alexa owners can latch onto Cortana features and vice-versa. The integration adds tremendous…

Yext Adds Amazon Alexa to Knowledge Network to Boost Voice Search Adoption

Businesses Can Now Feed Their Digital Knowledge Directly to Amazon Alexa Via the Yext Knowledge Engine Yext, a leader in Digital Knowledge Management (DKM), announced a global integration with Amazon to give businesses control over the answers Alexa provides about them. With this new relationship, consumers using Amazon Alexa for voice search can receive the most up-to-date facts about businesses—locations, contact information, hours of operation, and more—straight from the source: the business itself. Recommended Read: …

Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’

New Skill for Alexa Helps Make Users Smart on the Economy, Pop Culture, Tech and Current Events with Exclusive On-Demand Voice Content Marketplace has launched its first Amazon Alexa skill, Make Me Smart from Marketplace, to deliver unique, on-demand voice content exclusively for Alexa users with new content every weekday. “We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere” With an Amazon Echo nearby, once the skill is enabled,…

Aaptiv Closes Series C with $52 Million Raised to Date; Amazon Alexa Fund and Warner Music Group among new investors

This Investment is Largest Round to Date for Aaptiv  Aaptiv Inc., a leading provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22 million in its Series C funding. Launched in 2016, Aaptiv's audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52 million. The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in…

LivePerson Launches LiveEngage; Connects Large Brands and Consumers via Alexa and Google Assistant

LiveEngage for Voice Assistants Is the First to Work Seamlessly Across In-Home Assistants and Messaging on Smartphones LivePerson Inc., a leading provider of conversational commerce solutions, announced the launch of LiveEngage for Voice Assistants, the most advanced way for brands to connect conversationally, at scale, with consumers using Amazon Alexa or Google Assistant. As well as performing simple tasks like paying a phone bill or checking an account balance, it is the first conversational platform for the enterprise…

Skyword Appoints Paul Alexander, Chief Marketing and Communications Officer of Eastern Bank, to Its Board of Directors

Before Eastern, Paul Alexander Served as EVP and Chief Communications Officer for Liberty Mutual Insurance, a Fortune 100 Company Skyword, the leading content marketing software and services company, recently announced that it has appointed Paul Alexander, chief marketing and communications officer of Eastern Bank, to its Board of Directors. “Paul is an inspirational marketing leader who understands firsthand the transformation that is taking place within marketing today,” said Tom Gerace, founder and CEO of Skyword.…

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." Tell us about your role at Alexa.com, and how/why you came to the company. My role at Alexa.com includes building and developing the team, establishing the company’s culture, setting the overall direction and driving day-to-day decision making. I joined Alexa in 2013 because I have a deep affinity for data and analytics. Alexa processes billions of data points daily, and I was…

AppSwarm To Develop Application Skills For Amazon Alexa With Programming Team

AppSwarm Partners with and Assists Other Development Firms in Technology Development, Business Management, and Funding Needs AppSwarm, a technology company specializing in the accelerated development and publishing of mobile apps, announced plans to develop a suite of applications for Amazon Echo using Alexa Skills Kit. The company plans to develop a suite of voice recognition applications for the Amazon Echo focusing on personal, business, and entertainment utilizing the Amazon Skills Kit, and Video Skills Kit.…

Alexa.com Launches Alexa Agency Plan to Help Digital Agencies Win and Retain More Business

The New Alexa Agency Plan Equips Agencies With Insights That Instantly Reveal Clients' Untapped Avenues for Growth Alexa.com, the trusted source of competitor and audience insights, recently announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth. As a result, the plan is instrumental in helping agencies win new business, keep their project pipeline full, and reduce revenue fluctuations by becoming an indispensable…

Alexa.com Unveils New Branding Gap Analysis to Boost SEO And SEM Efforts

New Gap Analysis Tools  from Alexa.com Would Help Marketers Capitalize on Their Competitors' Successful Search Strategies Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut to finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword Matrix, marketers can now uncover and close any gaps in their keyword and backlink strategy that competitors have…

Interview with Alexander Bachmann, CEO, admitad

"In Cost-Per-Action marketing our advertisers do not have any difficulties tracking the success of their ad campaigns because admitad's in-house platform tracks 'actions' very effectively introducing updated statistics in real time via our user interface." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a CPA platform? I am the CEO and founder of admitad – a cost-per-action based global affiliate network. I founded admitad in 2009 in Germany; and since then it has…

Tact.ai Launches the First Conversational CRM Skill for Amazon’s Alexa for Business

Tact.ai Presented Tact Sales Assistant for Amazon Alexa at AWS re:invent 2017 in Las Vegas Tact.ai, the sales experience platform for the intelligent edge, released of the Tact Sales Assistant Skill for Amazon Alexa. Selected as a launch partner for Alexa for Business, the Tact Skill unlocks a conversational and bidirectional interface into the tools that salespeople use every day such as Salesforce, LinkedIn and Microsoft Exchange. Tact.ai was onstage at Amazon Web Services' re: invent 2017 in Las Vegas, NV …

Interview with Kristen Logan Alexander, Chief Marketing Officer, Certain

"Growth will be driven by data collection, pattern matching and then enabling marketers to take real-time action to create more engaging and relevant experiences." On Marketing Technology MTS: Tell us about your role and how you got here? I run marketing and product at Certain and I joined because I was excited about marketing to marketers and because Certain is solving a problem that I’ve experienced. I’m completely empathetic to the challenge marketers have navigating through and making sense of the endless technology…

Cleverbot Makes Debut on Amazon Echo as Alexa Skill; Offers Voice Conversation and Enhanced Companionship

Evident from the recent innovations in the industry, AI will touch every aspect of life in 2017. Amazon Alexa devices are engaging humans now than they ever did. Cleverbot, a unique social-bot with its own website API, has been integrated with Amazon Echo as an Alexa Skill. The introduction of this AI-based social bot in Amazon Echo allows users to converse using voice chat.  Surprisingly, Cleverbot did not claim its spot for Amazon’s 2016-2017 Alexa Prize – an annual university-level competition for conversational AI bot…

Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

CCPA Final Regulations: Logic Aside, What to Exactly Expect in the Pandemic Era?

It’s exactly a month since the California Attorney General finalized and submitted the proposed regulations to the California Consumer Privacy Act (CCPA) to the state’s Office of Administrative Law (OAL). Tomorrow, on 1 July, the OAL is expected to review the recommendations and approve the CCPA final regulations. In the midst of the COVID-19 pandemic, the California Governor passed the EO N-40-20 that allows the OAL to take an additional 60 days to complete the review process. To simplify things for CCPA compliance, the AG…

Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be…

Adverity Named Grid Leader In G2 Summer 2020 Report

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where verified users share their experiences and feedback on software and SaaS tools. Rankings are based on how likely users are to recommend the service to others, user satisfaction and product popularity. The Summer 2020 Report sees Adverity…

LiveXLive Partners With Award-Winning Country Artist Zac Brown Band

Never Before Performed Acoustic Show "4th With The Family" to Stream on Friday, July 3 at 8:00pm ET LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced "4th With The Family" with Grammy Award-winning Zac Brown Band. "4th With The Family", a free live stream performance benefitting Zac Brown's nonprofit passion project Camp Southern Ground and its veteran support programs, will take place on Friday, July 3, 2020 at 5:00 p.m. PT…

Boldon James And INFODAS Partner to Deliver an End-to-End Solution for Email Messages and Unstructured Data

SAFEmail Military Messaging combined with SDoT Security Gateway delivers the trusted data classification, labelling, filtering, and data leakage prevention required for complex security domains Boldon James Ltd, a leading technology company providing integration with powerful data security and governance ecosystems to enable customers to effectively classify data, enforce controls and manage data distribution, announced it has partnered with Germany’s leading cross domain solutions company INFODAS to provide NATO nations,…