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Advice Local Adds Conversational Voice App Technology To Product Suite

Advice Local is pleased to announce the launch of their voice app solution for businesses. Creating a voice app enables a business to provide a conversational experience on devices powered by Amazon’s Alexa and Google Assistant. This voice app integration within Advice Local’s technology further demonstrates their commitment to providing superior solutions for their agency and brand partners. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities Advice Local sets themselves apart…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

How Financial Companies can use Sound Branding To Communicate With Customers

Digital payment technology was already rapidly removing the need to physically exchange money long before the COVID-19 crisis came along. Recently published data suggests a significant decline in the use of cash in recent months as people concerned with associated health risks turn to the burgeoning array of digital services enabling people to control their income or expenditure such as mobile apps, websites and e-commerce experiences. But, consumers are also switching in large numbers to contactless payments in-store…

Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment

VIZIO's Smartcast Experience Is Faster and More Responsive, With More Free Channels and Popular Apps Built-In, and Wireless Streaming Features for the Ultimate Smart Home Experience VIZIO, Inc., the #1 American-based TV brand, known for delivering incredible value and performance, continues to improve the award-winning SmartCast platform. With faster navigation, more content than ever before, versatile work from home features and improved smart home functionality, it is easier than ever to stream and interact with your…

CCPA Final Regulations: Logic Aside, What to Exactly Expect in the Pandemic Era?

It’s exactly a month since the California Attorney General finalized and submitted the proposed regulations to the California Consumer Privacy Act (CCPA) to the state’s Office of Administrative Law (OAL). Tomorrow, on 1 July, the OAL is expected to review the recommendations and approve the CCPA final regulations. In the midst of the COVID-19 pandemic, the California Governor passed the EO N-40-20 that allows the OAL to take an additional 60 days to complete the review process. To simplify things for CCPA compliance, the AG…

Adelphic Expands Programmatic Audio Advertising Capabilities Through New AdsWizz Integration

Audio Partnerships Offer Access to More Than 90% of Available Streaming Audio and Podcast Inventory Adelphic, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be…

Adverity Named Grid Leader In G2 Summer 2020 Report

Data intelligence platform now ranks in Marketing Analytics top ten Adverity, a leading marketing data intelligence platform, has been recognized as the leader in the Momentum Grid Report for ETL Tools in the G2 Summer 2020 Report. G2 is a business product review and ranking platform where verified users share their experiences and feedback on software and SaaS tools. Rankings are based on how likely users are to recommend the service to others, user satisfaction and product popularity. The Summer 2020 Report sees Adverity…

LiveXLive Partners With Award-Winning Country Artist Zac Brown Band

Never Before Performed Acoustic Show "4th With The Family" to Stream on Friday, July 3 at 8:00pm ET LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced "4th With The Family" with Grammy Award-winning Zac Brown Band. "4th With The Family", a free live stream performance benefitting Zac Brown's nonprofit passion project Camp Southern Ground and its veteran support programs, will take place on Friday, July 3, 2020 at 5:00 p.m. PT…

Boldon James And INFODAS Partner to Deliver an End-to-End Solution for Email Messages and Unstructured Data

SAFEmail Military Messaging combined with SDoT Security Gateway delivers the trusted data classification, labelling, filtering, and data leakage prevention required for complex security domains Boldon James Ltd, a leading technology company providing integration with powerful data security and governance ecosystems to enable customers to effectively classify data, enforce controls and manage data distribution, announced it has partnered with Germany’s leading cross domain solutions company INFODAS to provide NATO nations,…

Lifesize and Serenova Announce United Corporate Brand and New Executive Leaders

B2B SaaS veterans Josh Kivenko and Rick Froehlich join Lifesize executive team to lead global go-to-market strategy for unified cloud communications company Lifesize, a global innovator of immersive enterprise communication solutions, and Serenova, a leading contact center-as-a-service (CCaaS) provider, announced they will operate under the Lifesize brand, effective immediately. The unified company name is part of a rebrand initiative stemming from the companies’ previously announced merger and long-term strategy to serve…

Payfone’s $100 Million Funding: Customer Identification Software Matches Steps with New Omnichannel CX Benchmarks

Payfone Declares Latest Investment Will Accelerate Privacy-First Customer Identification Management Platform with Strategic Acquisitions Phone intelligence is undergoing a massive transformation as brands and omnichannel marketing platforms aim to deliver a smooth parallel customer experience. The Customer Experience goals can’t be fully verified without authenticating the user identity and thus prevent fraud. Therefore, CX is complete only when integrated alongside identity verification and authentication analytics…

Ascent360 To Enable Smart Segmentation At Grouse Mountain

CDP Will Enhance Customer Visibility by Unifying Disparate Data Ascent360, a leading customer database platform (CDP) provider for resorts and outdoor-recreation facilities, has been chosen by Grouse Mountain Resort to boost its digital marketing efforts during this challenging time. Grouse Mountain is a four season resort located 15 minutes from downtown Vancouver, British Columbia in Canada. Known as "the Peak of Vancouver" for its focus on snow sports, Grouse Mountain also features unique activities for guests of…

LogMeIn Appoints Two New Leaders with Hiring of New CFO and Chief Product & Technology Officer

Rich Veldran and Paddy Srinivasan bolster LogMeIn’s executive leadership as company positions itself to power the work-from-anywhere era LogMeIn, Inc. a cloud leader empowering the work-from-anywhere era, has announced the appointment of two new officers to its executive leadership team. Rich Veldran will join LogMeIn as the Company’s new Chief Financial Officer (CFO) following the October 2019 announcement that current CFO, Ed Herdiech, would be retiring in 2020. Paddy Srinivasan, who was GM of Data and Machine Learning…

Amplitude Announces New Breakthrough in Product Analytics

Industry-First No-Code Milestone Analysis Will Help Product Teams Identify How New Users Become High-Value Customers Amplitude, the leader in product intelligence, today announced the launch of its new milestone analysis capability. An industry first, Amplitude’s no-code milestone analysis empowers product teams to pinpoint the exact moments in the customer journey that convert new users into high-value customers. By identifying these key milestones, product teams can engineer product experiences to ensure that more…

Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID, Eureka, CA, Binghamton, NY, and Alexandria, LA. Additionally, the agreement extends TV measurement in Yuma, AZ, Medford, WA, Yakima, WA and Greenwood, MS. Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision Cox Media Group will be using…

Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced its inaugural graduating class of Certified Brand Safety Officers. The group includes dozens of executives who manage brand safety and related issues at the world’s largest advertising agency holding companies, Fortune Global 500 brands, and major technology platforms. All of the…

Net at Work and Pixafy Announce erpCommerce for Magento Commerce and Sage X3 ERP; Integrated Enterprise eCommerce in 60 Days

Companies collaborate to develop erpCommerce™, a best in class B2B and B2C eCommerce solution seamlessly integrated with Sage X3 Net at Work, a full-service technology and business consultancy, and Pixafy, an Adobe solution partner specializing in ERP and eCommerce, have formally released erpCommerce™, enabling organizations using Sage X3 to integrate with Magento Commerce and launch a fully transactional website within 60 days. The quick-to-market solution gives organizations the ability to capture business in today's…

Broadcom Recognized for Excellence in Customer Service and Loyalty

Broadcom Inc.today announced its Mainframe Software Division (MSD) and Enterprise Software Division (ESD) are being honored by the Customer Relationship Management Institute (CRMI) with a 2019 NorthFace ScoreBoard Award (NFSB) for achieving excellence in customer service and loyalty for their DevOps, Security, Automation, and Data Management product lines. This is the eighth consecutive year that Broadcom has earned this honor, demonstrating its ongoing commitment to continuously exceed customer expectations. CRMI is one of…

Atmos Home Reveals World’s First Standalone Smart Home Hub Powered by Local Voice Control

AtmosControl is the world’s first standalone smart home hub that can decipher voice commands completely on-board, without sending your voice data to the cloud, making Atmos Home the leader in smart home privacy Atmos Home, the award-winning provider of smart home control systems and accessories, announces its AtmosControl smart home hub locally deciphers commands without sending your voice recordings to cloud-based servers, creating the world’s first-ever privacy-focused standalone smart home hub for homeowners. The…