Banner Before Header

Brightcove to Evolve the PLAY 2020 Event and Launch PLAY TV, an Innovative Streaming Experience Featuring the Most, Must-Watch Content…

A new over-the-top streaming experience will deliver engaging video programming around the world for people serious about video Brightcove Inc., the leading global provider of cloud services for video, announced that due to the global COVID-19 pandemic and to protect the health and safety of its customers, employees, and broader community, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will launch PLAY TV, an innovative, over-the-top streaming experience with the most,…

Content Marketing Imperative Grows In Face Of Industry And Customer Event Cancellations Worldwide, Says CMO Council

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020 With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council. Marketing Technology News: Kimble PSA Now…

Undertone Creates Transparency in Automated Content Recognition (ACR) Market

Undertone, the creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that as part of its effort to eliminate confusion and promote enhanced purchase practices surrounding Automated Content Recognition (ACR) in the ad tech market, it has introduced an ACR Buyer’s Guide and accompanying Workbook for brands who are trying to buy smart TV viewership data intelligently. “We’ve got the trust of some big brands who came to us for omnichannel plans, and because we have…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Content Guru Expands US Team and Enhances Global Partner Program

Commitment to US growth and partner expansion with the appointment of a new Senior Business Development Manager in the region Content Guru, the leading cloud contact centre and customer engagement provider, is announcing its expansion in the US, with the appointment of a new senior hire and an enhanced global partner program designed to offer a complete range of route to market options for the company’s diverse partner base. As part of its commitment to US expansion, Content Guru has appointed Jim Gibb as Senior…

Loop Media, Inc. Partners With Pac-12 as Its First Sports Content Partner, to Continue to Bring the Best Programming to Its Premium Business…

Loop Media, Inc., an innovative streaming media company focused on premium short-form video for businesses and a wholly-owned subsidiary of Interlink Plus, Inc., announced a partnership with Pac-12 Networks as a key new partner and its first sports content provider. The partnership gives viewers across Loop’s business content platform access to the Pac-12 Networks’ premium short-form content offerings as they become available, including game previews, highlights, recaps, postgame reports, interviews with student-athletes and…

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to…

New AI-Powered Content Management Platform From Binumi Pro Will ‘Democratise’ Video

The Reef enables online creation, collaboration and curation AI tools include auto transcriptions and facial recognitio Video-editing platform Binumi Pro has launched an AI-powered content management system, as part of its ambitious mission to make video production accessible for businesses and teams of all sizes. The PaaS (Platform as a Service) company’s new scalable video storage ecosystem, The Reef, allows users to create, collaborate and curate their content securely. Marketing Technology News: Pixalate…

TechBytes with Chris Warnock, Content Analyst at GetApp (now part of Gartner)

Could you tell us about your role and the industry/technology you cover at GetApp? I’m an Analyst at GetApp where I cover trends in Sales, Marketing and Customer Experience—including Marketing Psychology and Consumer data privacy. How have consumer attitudes towards personal data shifted in the last few years? Consumer concerns around privacy and personal data are on the rise. A recent GetApp survey found 91% of U.S. consumers feel ads know too much personal information about them. Additionally, many people seek to…

MarTech Interview with Neha Sampat, CEO at Contentstack

"CMS products should be architected to take advantage of any and all AI as they become useful and emerge as best-in-class for a particular domain." What inspired your journey into technology? One of my life mantras is to “never be boring.” This is why I believe I didn’t find tech; tech found me. At university, I majored in French and Mass Communications. Outside of being a math and data nerd for most of my life, I didn’t really have any exposure to STEM and what STEM meant for me. I started my career in Public…

Bringing “Smart Content” Solutions To The Staffing Industry: Mamu Media Merges with Haley Marketing Group

Haley Marketing, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that Mamu Media LLC, a marketing firm specializing in branded content for the staffing industry, has merged its operations with them. Going forward, Mamu Media will operate as a division of Haley Marketing, with a mission to develop "Smart Content" that enables staffing companies to become more connected with employers and job seekers. Marketing…

Top 7 Types of Content to Improve Your SEO Rankings – a Guide

Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Google alone receives more than 78,000 searches per second, the top results are based solely on SEO and there are also other engines such as Bing. Research shows that organic traffic is almost 6x better than paid search ads and 61% of marketers say improving SEO is their top inbound marketing priority. There are many ways to improve your SEO rankings but good content appears to be the driving force behind every successful…

Akumina and BlueModus Partner to Eliminate Content Redundancy and Improve End User Experience

Akumina, the employee experience platform (EXP) powering personalized digital employee experiences, today announced a partnership with full-service technology agency, BlueModus. Together, Akumina and BlueModus provide customers with a platform-agnostic and content-centric approach to content management that is engaging and compelling to end users. BlueModus customers that want to align content management strategy with internal business processes can use the Akumina EXP to build a customizable front end experience that…

Contentful Releases App Framework: the New Standard for Assembling Digital Experience Platforms

Today’s most innovative companies assemble their DXP, rather than buying a one-size-fits-all suite Contentful, the global leader in headless content management, announced its App Framework — the new standard for companies to build a best-in-class digital experience stack, as opposed to buying a monolithic suite. This approach has been validated by Gartner, which found a 28-point preference for a stack over an integrated suite. Brands that assemble their own stacks maximize flexibility and agility to deliver digital…

Caters News Agency Partners With Primis for Content Syndication

Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK's leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This will allow Caters News Agency to tap into new audiences, while Primis will add the trusted and established content provider to its extensive video content library. Caters is an international news, picture and video agency. They source and distribute exclusive news and…

AODocs Experiences Explosive Growth Fueled by Rising Demand for Content Services and Google Integration Advantages

Recent Core Product Release V51 and Life Sciences Solution Drive Market Momentum AODocs, the only business process platform tightly integrated with Google Drive, announced strong 2019 growth figures driven by increased customer demand and its market-differentiating technology and talent. The company announced annual bookings growth of 82% year on year, making it one of the fastest-growing content services platform (CSP) vendors in 2019. “We see 2019 as the year AODocs came of age and made a name for itself as an…

FMG Suite Adds New AI-Powered Content and Announces Record Business Growth

FMG Suite, LLC, a private San Diego-based company delivering the leading cloud-based marketing automation platform for financial service professionals, announced the addition of Curator™––an artificial intelligence-powered engine––to its content library. With this addition and other planned product enhancements in 2020, FMG Suite is poised to continue its solid growth trajectory. In the last four years, the company added thousands of financial service professionals as customers, executed Enterprise License Agreements with…

Laserfiche Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Content Services Platforms

Laserfiche — a leading global provider of intelligent content management and business process automation — has been named a 2020 Gartner Peer Insights Customers' Choice for Content Services Platforms. Gartner defines content services platforms (CSPs) as integrated platforms that provide content-focused services, repositories, APIs, solutions and business processing tools to support digital business and transformation. "We believe that being recognized as a 2020 Customers' Choice underscores our commitment to developing…

Connatix Research Shows Gen Z Prefers Multifaceted Content Experiences

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Trade Press Services and SmartFinds Marketing to Hold Content Marketing Webinar

Free Webinar to Show How Brands Can Use Content Marketing to Convert Prospects into Customers Trade Press Services and SmartFinds Marketing will host a free webinar on Wednesday, February 26, 2020 at 2 p.m. EST on “How to Increase Sales with the Power of Content Marketing.” The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39…