TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance, revealed updates to both IdentityNow and IdentityIQ to a sold-out crowd at Navigate ’19, the identity governance conference. With the latest release of IdentityNow and version 8.0 of IdentityIQ, SailPoint customers now have access to the next generation of cloud identity governance, SailPoint Predictive Identity. As a result, identity teams of all sizes can now embrace an AI-driven approach to identity governance that is adaptive, autonomous…

SwiftStack, the leader in multi-cloud data storage and management, announced a new solution for big data analytics and machine learning for hybrid cloud and multi-cloud environments. “Our new solution brings together the best of both worlds – SwiftStack providing the ideal data storage and management platform and Alluxio providing the compute data orchestration and API accessibility.” The solution is built for data-driven workloads using popular frameworks and applications like Hadoop, Spark, Presto, TensorFlow, and Hive,…

Amid the Evolving Marketplace, Bain & Company Has Identified Five Models That Are Likely to Thrive in the Future of Retail The rules of retail have fundamentally changed.  Success in the retail industry often used to hinge on being bigger than the competition.  Skillful operators that were No. 1 or 2 locally tended to enjoy higher profit margins. But in this era of rising consumer demands and digital advances, local leadership is only part of a winning formula.  Absolute scale — one that can fund the unprecedented…

Achieved the Highest Score in the Current Offering Category in the Report Clarity Insights, a strategic partner to the nation's leading data-driven brands, announced it is cited as a Leader in The Forrester Wave: Customer Analytics Service Providers, Q2 2019 Report. We believe this placement confirms the company's status as an industry leader across the entire data and analytics ecosystem. The Current Offering category includes the following criteria: Data management and preparation Customer analytics techniques…

Acquisition Enables Application Teams to Embed Analytics With Patented Technology for Big Data and Streaming Data Logi Analytics, Inc. (“Logi”) announced the acquisition of Zoomdata, the leading analytics platform for big data and live streaming data. The acquisition comes three months after Logi acquired JReport for pixel-perfect operational reporting. The combination solidifies Logi’s position as the leader in embedded analytics, now with the richest suite of capabilities and a global partner network. “The nature of…

New Universal Search and AI Features Quickly Pinpoint the Root Causes of Customer Friction Points Across All Customer Conversations to Improve the Customer Experience Topbox, makers of enterprise Conversation Analytics software, announced new and enhanced functionalities that make actionable insights easier and faster to find in a data set that includes all conversations with and about a company. For CX and marketing professionals that want to understand and improve the customer experience, Topbox is an agnostic aggregator…

Tellius, the Search and AI-Powered Analytics Platform, announced that it has been named a Cool Vendor in the Gartner 2019 Cool Vendors in Analytics report, published on May 16, 2019. The report states that, "Data and analytics leaders should consider these Cool Vendors as a complement to their existing architectures, with augmented analytics capabilities to mitigate complexity and achieve value faster." Gartner also recommends organizations "automate the analytics process in order to shorten the journey to value, by…

Acquisition Enables Acceleration of Medallia's Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform.  Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This…

Net Element’s Blade unlocks the power of artificial intelligence Net Element, Inc., a global technology and value-added solutions group that supports electronic payments acceptance in a multichannel environment including point-of-sale (POS), e-commerce and mobile devices, announces that it has launched Blade, its proprietary, fully-automated, artificial intelligence (“AI”)-powered underwriting solution with predictive scoring. Blade is a software built for underwriting and on-boarding of new merchants, reducing potential…

Contexta360, a leading speech analytics and conversational computing company, announced it has signed a reseller agreement with TKC digital, a leading knowledge management vendor and call centre consultancy. Contexta360 supports TKC digital by analysing and improving the customer service journey. The agreement leverages TKC digital’s knowledge management technology, Oracle Service Cloud, Oracle Knowledge Advanced and the Oracle Digital Assistant solutions, as well as their expertise in wider contact centre and digital…

Google Marketers Can Now Leverage a New Set of Features in Google Tag Manager and Tag Manager 360 - It's Called 'Custom Templates' Google has announced a fascinating development for all Google Marketing customers. The new product is called Custom Templates which showcases Google Tag Manager's paradigm shift toward delivering a coding-free experience to all website analytics and website marketing teams. By using Custom Templates, Google users can safely close the gap between IT skills and marketing strategies. In…

Craft Icon Enters Retail Analytics Partnership With Impact Analytics to Drive True Incremental Value Though Promo Optimization JOANN, the nation's leading craft and fabric specialty retailer, has partnered with Impact Analytics to drive incremental EBITDA impact through promo optimization. Impact Analytics is one of the fastest-growing Advanced Analytics and AI-infused SaaS companies in the US. Impact Analytics is deploying its proprietary open-source product, Promo$mart, at JOANN to help Category Managers analyze…

A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest success story. During the course of this engagement, the marketing analytics experts at Quantzig helped the client to devise a robust marketing mix model to systematically gauge the effectiveness of individual marketing channels. Marketing mix modeling is a statistical technique that performs several multivariate regressions on sales and business…

Internal Sales Data Analysis Offers Complete Visibility into the Funnel to Enhance Campaign Optimization PX the leading marketing technology platform to automate and manage customer acquisition, announced that customers now have the ability to integrate their internal sales data into the PX platform to provide marketers with a complete 360o view of their customer acquisition campaigns and sales funnel. “Successful customer acquisition programs are heavily dependent on two things – transparency into where leads are coming…

Tell us about your role and the team/technology you handle at Anexinet. I am the Director of Advanced Analytics at Anexinet. I help clients devise strategies to ensure the success of their machine learning and analytics initiatives. Our team takes advantage of many technologies to enable clients to best solve complex and varied analytics problems. I am also product owner of our ListenLogic Platform, which uses natural language processing and machine learning to analyze customer experiences. Why are B2B marketing teams…

SparkPost, the #1 email delivery and analytics service, announced SparkPost Signals, the first predictive email intelligence platform which analyzes the behavior of trillions of emails to predict email engagement and delivery health. It allows marketers to optimize their email delivery based on predictive analytics and machine learning to maximize revenue and avoid costly outages. Signals represents a major advancement in email analytics, as SparkPost works to transform the email delivery and deliverability market with data.…

Remine, a real estate data and analytics company, just announced MetroList Services, Inc., signed a site license with Remine to deliver the next generation platform. Starting soon MetroList subscribers will have access to a complete public record solution that includes all Remine's premium data solutions.  In addition, MetroList subscribers will be among the first to receive Remine's MLS 2.0 suite of premium services, including property searches, chat and collaboration tools, among other things. Remine's property…

Now Financial Services Professionals Can Instantly Access Customized, Data-Driven Insights and Deliver Personalized Recommendations for Every Client Salesforce, the global leader in CRM, announced Einstein Analytics for Financial Services, a customizable analytics solution that provides AI-augmented business intelligence for wealth advisors, retail bankers and managers. Banks and wealth management institutions are facing a rapidly changing industry landscape, as new fintech entrants and consumer technologies are…

Cloud-Based Conversational Data Platform Supports Real-Time Analytics, Signals and Internal and External Application Development Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Marchex Stream, a powerful conversational data streaming and business intelligence platform. Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports…