The Future of Analytics: 6 Predictions

Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. My work in the past few decades in the data and analysis field have brought forward six predicted trends to watch for in the near future:  1. Deliberate Data-Culture Initiatives Companies openly articulate their need to shift their organization's culture to become more data-inspired in decision-making related to…

Kochava Brings Its Analytics Solution to the Unity Asset Store

Unity Developers Can Run Mobile Marketing Analytics on Their Content Using Kochava Kochava Inc., industry leader for mobile app attribution and analytics, announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content. "I'm thrilled to partner with Unity, one of the most respected companies in the real-time development industry," said Charles Manning, Chief Executive Officer, Kochava.…

Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension Across Digital Devices TV data company Alphonso introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights…

Data Analytics Adding Value for US Enterprises

ISG Provider Lens Report Evaluates 50 US Providers That Help Organizations Make Sense of Their Data and Monetize It US businesses are increasingly adopting new data analytics tools, including business intelligence-as-a-service and machine learning-as-a-service, to leverage and monetize their information, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Data Analytics Services & Solutions 2019 Report for the US…

How to Use Heat Maps Analytics to Enhance Your Onsite SEO

You often see heat maps displayed in most places these days. Basically, you can find them anywhere there's data to display — weather reports, real estate sites, and in this case, a company's landing page or website. Have you ever wondered why? Apart from displaying large volumes of data for more comprehensibility, heat maps provide a great way to see through data to trends and understand what to do next. And nowadays, heat maps are great for representing complex statistical data. As most people know, heat maps use…

Deloitte Leverages Anodot for Real-Time Autonomous Analytics

Anodot, the autonomous analytics company, and professional services firm, Deloitte Australia, announced a strategic alliance to help companies supercharge their real-time analytics capabilities. Deloitte will use Anodot’s AI/ML solution to expand its Consulting Analytics & Cognitive practice’s portfolio of AI-powered service offerings. Bringing together Anodot’s anomaly detection capability with Deloitte’s business advisory, data and analytics capability creates a unique value proposition to help businesses…

Domo Recognized as a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms

Domo, provider of the leading cloud-based operating system for business, announced it has been named a 2018 Gartner Peer Insights Customers’ Choice for Analytics and Business Intelligence Platforms. The Customers’ Choice program is based on recognitions of vendors submitted by verified end-user professionals, and considers both the number of customer reviews and the overall user ratings. With an overall rating of 4.4 out of 5 stars, as of November 2018, some of the 144 verified end-user reviews from business analysts to…

New Data Explorer in Latest Celebrus Release Accelerates Speed-To-Value for Enterprise Analytics

Innovative Data Explorer Drives Rapid Understanding of Customer Data Captured by the Celebrus Customer Data Platform D4t4 Solutions plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP), Celebrus Version 8 Update 20. Celebrus offers the most advanced data capture capability in the market, enabling enterprises to acquire customer data compliantly from websites and mobile applications in real-time as well as from across their entire digital landscape. Now Celebrus…

RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics

aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data Intelligence, Audience Intelligence and Artificial Intelligence RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The aiCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple…

AppNexus Mobilizes Anodot’s Autonomous Analytics to Improve Customer Service

Anodot Autonomous Analytics Helps AppNexus Detect and Resolve Critical Business Blind Spots to Optimize Operations and Customer Service Anodot announced that AppNexus, a Xandr company, is leveraging Anodot's Autonomous Analytics platform to detect and resolve business incidents in real-time, alerting customer-facing teams of problems that impact customers' revenue-generating ads. AppNexus is a leading internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Its…

AgendaZoom, Proof Analytics Team Up to Reveal B2B Event ROI

Corporations spend a lot of money to sponsor B2B events. Last year, companies shelled out more than $300 billion to sponsor or otherwise participate in industry and professional events around the world. Yet few companies have any reliable readout on the actual business impact or financial value of those event investments. AgendaZoom, a division of Pop-Up Media, and Proof Analytics are partnering to help sponsors and speakers better understand where they should be making event investments, how much they should be spending,…

ThoughtSpot Announces SearchIQ, New Voice-Driven Analytics for the Enterprise

ThoughtSpot 5 Includes a New Voice-Driven Analytics Interface, Along with New Capabilities for Search & AI-Driven Predictions ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced the release of ThoughtSpot 5, which includes multiple industry-first features. Notably, ThoughtSpot 5 includes SearchIQ, which empowers business users to search their data—and get instant and predictive results—from anywhere, with just their voice, and a new suite of advanced analytics tools that bring data…

TIBCO Unveils Unprecedented Analytics with Spotfire X and the A(X) Experience

AI-Driven Insights, NLQ, New Interface, Auto-Recorded Workflows, and Native Support for Streaming Data Accelerates Enterprise Time-To-Insights TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the official release of TIBCO Spotfire X, now showcasing real-time and historical data in the same environment, supported by the groundbreaking A(X) Experience, which fuses multiple AI-powered interaction models that adapt to user preference and style. The offering combines three new…

Predictive Data-Driven Messaging Platform Dynamic Response Helps Companies Build Better Responses to Crises and Issues

Developed by Language and Messaging Firm maslansky + partners and Based on 20 Years of Studying the Effectiveness of Different Approaches to Crisis Response, Dynamic Response Uses Algorithms to Match the Appropriate Messaging Approach to the Specific Details of a Company’s Crisis or Issue to Ensure the Content and Tone of the Response Is Pitch-Perfect Leading communication strategy firm maslansky + partners launched Version 2.0of Dynamic Response, a predictive data-driven messaging platform that compiles market research…

InsightSquared’s Marketing Analytics Helps Erase The Lines Between Marketing and Sales

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…

5 Shrewd Ways of Using Big Data Analytics To Enhance Customer Service

Consumers are overwhelmed with offers for products and services, especially while shopping online. It’s very common for a customer to see advertisements for products that they may have recently searched for, but also sometimes the marketing emails and pop-up ads are not necessarily suitable with the consumer’s interests and may come across as more annoying than actually useful. More of customer service is the aspect that is vital in any of the fields to rule the market — unless your customer is satisfied your business is…

SalesFocus Delivers Advanced Sales & Marketing Visual Analytics Solution

SalesFocus Solutions, developer of the MARS product suite for the asset management industry, announced that its new MARS v9 platform is available for general release. “We are excited about the value that this new major release of MARS will provide to our asset management clients to assist them with increasing sales and retaining assets within their retail and institutional businesses,” said David Halligan, Director of Sales and Account Management. The MARS product suite is designed to accommodate the unique product…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

Softbank-Funded Cinarra Launches Vitalsight Attribution Platform Providing Advertisers with Real-Time Analytics Measuring Correlation…

Introducing forward-looking mobile advertising technology to the US marketplace that’s already benefited advertisers, carriers and consumers in Japan, SoftBank Corp.-funded innovator Cinarra Systems unveils VitalSight, the first known platform to use mobile carrier data for analyzing the link between mobile website views and real-world venue visits. As a result of VitalSight’s highly-sophisticated analytics technology, advertisers can fine-tune their online messaging to better reflect consumer needs, interests and…

More Than Half of Organizations Say Analytics Makes Them More Innovative, According to a SAS Survey

72 Percent Recognize the Benefits of Analytics but Only 39 Percent Use It to Inform Strategy ANALYTICS EXPERIENCE -- Nearly three-quarters of organizations (72 percent) claim that analytics helps them generate valuable insight and 60 percent say their analytics resources have made them more innovative, according to research commissioned by SAS, the leader in analytics. That is despite only four in 10 (39 percent) saying that analytics is core to their business strategy. A third of respondents (35 percent) report that…