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Bloomberg Media Introduces Bloomberg CityLab, a News Brand Dedicated to Covering Global Cities

Completes Integration of CityLab Into Bloomberg Media's Digital Ecosystem Significantly Expands Global Coverage, Original Reporting and Use of Data, Maps and Graphics Bloomberg Media introduced today Bloomberg CityLab, a site committed to telling the stories of the world's cities, communities, and neighborhoods – exploring how they work, the challenges they face, and the solutions they need. Leveraging global newsroom resources from across more than 120 bureaus worldwide, Bloomberg CityLab is significantly expanding its…

Sigma Computing Unveils Major Updates to Cloud Solution

New Dynamic Dashboards and Enhanced Embedded Analytics Capabilities Extend Value of Sigma Across Data Ecosystem Sigma Computing, an innovator in cloud-native analytics and business intelligence (A&BI), is powering a community-driven approach to A&BI with the latest version of its solution. The new interactive dashboards transform the A&BI process by enabling seamless collaboration between business users and data experts and allowing the domain experts to align A&BI efforts with business needs. Sigma’s new…

True Influence Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

Identifying the industries and buying groups that are in market is crucial to helping companies get back to business by keeping campaigns targeted and running smoothly during a crisis True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing…

Oracle Protects Real-Time Enterprise Communications via the Cloud

Scoring, detection and mitigation cloud service provides always-on communications security for enterprises and contact centers With a dependence on highly reactive, legacy communications security solutions, contact centers and enterprises are increasingly vulnerable to sophisticated infrastructure attacks. To mitigate these threats, Oracle has launched the Oracle Communications Security Shield (OCSS) Cloud, a real-time communications security solution. Built on Oracle Cloud Infrastructure, the solution uses artificial…

Applexus Launches Simpleretail, an AI-Powered Platform for Curbside and Omnichannel Retailing

Applexus launched the latest version of their SimpleRetail solution to address the retail industry’s need to provide an engaging and consistent shopping experience across all channels. In the “new normal” after COVID-19, consumers will move from buying traditional in-store to curbside, delivery and buy-online-pickup-in-store (BOPIS) channels. To win in this changed landscape, retailers must rapidly provide an engaging buying experience across all channels. SimpleRetail is an intelligent digital store and consumer experience…

Decooda’s CX Workout Software Ranked as a Leader in Customer Journey Mapping Platforms Evaluation

CX Workout achieves top scores in Journey Testing and Optimization (tied), and Planned Enhancements criterion, highest scores possible in Client experience, and Usability criteria Decooda International was among the select companies that Forrester invited to participate in its report: The Forrester Wave™: Journey Mapping Platforms, Q2 2020. In this evaluation, Decooda's top scores were in Journey Testing and Optimization (tied), User Research, Planned Enhancements and Services, Client experience, and Usability.…

Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Kitewheel Positioned as a Leader in Customer Journey Orchestration Report, by Independent Research Firm

Noted for Real-Time Decisioning with highest scores possible in Journey Testing and Optimization, Security, and Scalability   Kitewheel, provider of the leading Customer Journey Management Hub, announced that Forrester Research, Inc. has placed its platform in the “Leaders” category in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The company’s Wave rankings included the highest scores possible in the journey testing and optimization category as well as in the technology criteria, which focuses on…

MERGE Names Saurab Bhargava First-Ever Chief Digital Officer

Bhargava brings deep expertise in leading digital transformations for global brands MERGE, a premium storytelling technology company, announced that Saurab Bhargava joined the agency’s executive leadership team as its first-ever chief digital officer. Bhargava will lead the agency’s digital transformation business through vision, strategy, service delivery and talent acquisition. Bhargava will be based in Chicago “Saurab will elevate the MERGE digital offering and further help us catapult clients to the top of their…

Purple Selects Veritone One as Audio Advertising Agency of Record

Veritone One was chosen for its audio advertising expertise and AI-powered performance analytics for radio, podcast and streaming advertising Veritone One, one of the world’s leading performance influencer and audio advertising agencies, announced that Purple, a leader in comfort innovation and the creator of the renowned Purple® Mattress, has selected Veritone One as an agency of record for audio advertising. Purple chose Veritone One for the agency’s audio advertising expertise and unmatched performance assessment,…

Skyhook Chooses OmniSci to Support Mobility Indexing In Next Phase of COVID-19 Response

As Sectors of Economy Begin to Reopen, Leader in Location Intelligence Uses OmniSci Accelerated Analytics to Help Business and Government Officials Make Better Decisions Faster Doors are opening and people are beginning to return to stores, salons and restaurants. Using the OmniSci accelerated analytics platform, location intelligence leader Skyhook is assisting the effort, helping businesses and public agencies combine mobility data with data from a myriad of other sources to better understand population movement as the…

ZENRIN to Join The HERE Marketplace

Japanese mapping company to offer its location data via global location data exchange hub from HERE HERE Technologies and ZENRIN today announced that ZENRIN will utilize the HERE Marketplace as a new data distribution channel. This global location data exchange hub is a key component of the HERE platform, a one-stop solution for the creation and licensing of location-centric products and services. ZENRIN is the Japanese market leader for mapping and navigation. The company develops best-in-class digital maps of Japan…

Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report

Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing down on new-age ad performance metrics such as the number of clicks, installs, completed views, and buy-ins. Ad sales growth has made the most daunting impact on the current CRM and Customer Experience Management systems. Modern CRMs are working in sync…

Bublar to Develop Interactive E-commerce Tool in 3D/AR for Aritco

Bublar Group receives an order to develop an advanced and tailored interactive e-commerce tool based on a 3D configurator to the lift manufacturer Aritco Lift. The project is a collaboration between the subsidiaries Vobling and Sayduck, based on Sayduck's 3D/AR platform and Vobling's expertise to adapt the solution for Aritco. The order value is estimated to approximately SEK 2 million over 24 months and is based on a combination of license revenue and a fixed fee. The e-commerce tool will be available on Aritco's website…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LiveXLive (Entertainment), Button (E-Commerce and Mobile Commerce), Litmus (Marketing Clouds), AT&T (Customer Experience Management) and Datameer(Data Visualization). LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast…

Snowflake Unveils the Data Cloud So Organizations Can Connect, Collaborate, and Deliver Value With Data

Snowflake also announces new product features for Snowflake Cloud Data Platform – the technology that enables the Data Cloud Snowflake, the cloud data platform, unveiled the Data Cloud – an ecosystem where thousands of Snowflake customers, partners, data providers, and data service providers can break down data silos, derive insights, and deliver value from rapidly growing data sets in secure, governed, compliant, and seamless ways. Snowflake also announced new product features for Snowflake Cloud Data platform – the…

iObeya Continues to Push the Limits of Visual Management

iObeya, the leader in Digital Visual Management, has announced the successful release of a new version of its software. Highlighted by the current social context and the need for business continuity in large organizations, iObeya helps organizations to uphold their Lean and Agile events and rituals in a remote work environment to increase efficiency and thrive. Already leading in the four pillars of Visual Management: Lean Enterprise, Industry 4.0, Agile@Scale and Digital Workplace, this new version of iObeya reinforces…

Salesforce Announces Work.com to Help Businesses and Communities Safely Reopen

Work.com includes new solutions, ranging from contact tracing and emergency response management to employee wellness assessment and shift management, for accelerating private and public sector response to the COVID-19 pandemic Work.com Command Center is a single hub for leaders to get a 360-degree view of return-to-work readiness across locations, employees and visitors, and make data-driven decisions Work.com leverages guidance from and solutions built by Salesforce’s trusted ecosystem of partners, including Accenture,…

What Salesforce Does Best-“It Instills Confidence”: Salesforce Q1 Earning Update

Today, the leading CRM maker Salesforce has declared its Q1 Fiscal 2021 results. It earned $4.87 billion revenue– 30% higher YoY and reported first-quarter operating cash flow of $1.86 billion. This Salesforce Q1 earning update was never going to be just the monies. But, it’s much more beyond doing merely business… And, Salesforce demonstrated its leadership stance even as various businesses are struggling to maintain stability with their pace, people and projections. COVID-19 was always going to be the talking point of…

MarTech Interview with Jen Grant, CEO at Turbo Systems

"We believe that great people can live anywhere in the world. So we have made it a part of our DNA to hire in multiple parts of the world." Hi Jen, tell us about your journey into technology and how you arrived at Turbo Systems. I spent the last 20 years building Enterprise Software companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, I led Looker’s Marketing until the $2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the…