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4C Acquires Stake in iQ Media, Jointly Create Kinetiq, World’s Largest Unified TV Intelligence Network

New Company Merges 4C’s Teletrax and iQ Media to Bring Together Paid and Earned Media Monitoring, Measurement and Signaling in Local, National and Global Markets 4C and iQ Media announce the investment in and creation of a new entity, Kinetiq, that combines iQ Media and 4C’s Teletrax.  Kinetiq will serve as the world’s largest unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will operate globally, with US…

Videa Releases New Research Connecting Adaptability to Staying Relevant in TV

Executives Also Cite Growing Impact of Automated Buying and Selling Processes Videa, an online marketplace for automated television advertising, released the results of their survey, How TV is Winning Back Its Leadership Position: Dynamic Careers in a Digital Age, which has yielded insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry. “Audience engagement has morphed from a linear model to viewers being…

Kaltura and Dativa Enter Strategic Partnership to Develop Industry First Cloud TV Data Lake

Kaltura Will Combine Its Robust TV Platform and Global Cloud TV Dataset with Dativa’s TV Domain Expertise to Build the World’s First Cloud TV Data Lake. Kaltura, the leading video technology provider, has announced today that it has formed a strategic partnership with Dativa, the leading TV data consulting company, to develop the industry’s first data lake dedicated to Cloud TV services. In a highly competitive market, TV marketers need to constantly optimize user conversion, retention and monetization. The data…

Verizon Digital Media Services Cements Partnerships with THEO Technologies and IRIS.TV

THEOplayer Universal Video Player, and Iris.TV Video Personalization Platform now Integrated into the VDMS’Award Winning Platform Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform, one of the world’s largest streaming networks. The addition of the THEOplayer Universal Video Player and IRIS.TV’s Video Personalization Platform continue to expand VDMS’ capabilities to deliver high-quality personalized experiences with a…

Magyar Telekom Marches Forward with MediaKind’s Cloud-Based Streaming TV

Customers of Magyar Telekom, a Deutsche Telekom Affiliate Will Soon Be Offered Immersive TV Experiences Integrating IPTV and OTT Multiple Screens Based on Mediafirst from Mediakind MediaKind, a global media technology leader, announces that Deutsche Telekom has chosen to extend its long-term partnership with MediaKind to deploy, support and operate a new multi-tenant next generation cloud TV platform. The first Deutsche Telekom subsidiary to operate this new platform will be Magyar Telekom in Hungary, who are working to…

ITV to Launch New Addressable Advertising Platform

ITV, the UK’s biggest commercial broadcaster, announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s…

Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, announced a partnership with ITV—the United Kingdom’s biggest commercial broadcaster—for the exclusive UK and Ireland licensing of Amobee’s technology for end-to-end programmatic buying and selling of premium video on the ITV Hub. The agreement will enable ITV to offer advertisers advanced solutions and programmatic access within its portfolio of premium digital video…

True Influence Launches Advanced Intent Signal Monitoring Solution for B2B Markets

Insightbase 3.0 Allows B2B Marketing and Sales Professionals to Reach the Specific Decision-Makers Showing Intent; Provides Full Contact Record as Needed True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase Version 3.0, a flexible subscription model with advanced proprietary intent signal monitoring, at the MarTech West Conference in San Jose, April 3-5, 2019. Version 3.0 of InsightBase allows users to connect with the exact prospects who are actively…

Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading connected tv and video advertising platform, announced the release of its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalized video campaigns and short-form mobile video. The year-long study analyzes…

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events. During a closed beta period of this innovative…

Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020

New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers (62 percent) using addressable TV believe it is a valuable part of their media buy and are planning to increase their investment according to Address For Success, a new, comprehensive guide for marketers released by the Video Advertising Bureau (VAB). Forty percent of US addressable TV agency and marketing professionals say they are now making a significant investment in the platform.…

Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement

Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19…

Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an…

Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO and Inscape America’s top media and technology companies, in collaboration with US smart TV company VIZIO, announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV devices.…

AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape

More Content and Greater Access Are Transforming Viewers' TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, the advertising sales division of Comcast Cable, released a research whitepaper entitled, “The New TV: Redefining Video for Viewers and Advertisers.” The paper explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout…

Viacom Announces Completion of Pluto TV Acquisition

Viacom Inc. announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the US The acquisition, previously announced on January 22, 2019 for $340 million in cash, will advance Viacom’s strategic priorities across multiple touchpoints, while solidifying Pluto TV’s leadership in the domestic free streaming video market and accelerating its growth globally. “The completion of this deal marks an exciting next step in Viacom’s evolution and a powerful opportunity for us to…

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer.  A two-time, technical Emmy Award winner for his work as CTO of ad tech company Visible World, Niemeijer led development of the world's first programmatic platform for buying linear TV, AudienceXpress, and holds more than 20 patents in the advanced TV space.  At NCC, he will oversee the…

IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential

Advertising Technology Specialist Expands Its Focus on Growing Digital TV Market IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, announced the appointment of Moritz Wuttke as Senior Vice President, Commercial for its newly-created TV Solutions Group. In this role, Wuttke will be responsible for developing, leading, and managing all TV commercial opportunities globally and will partner with internal product and technology teams to expand IPONWEB’s…

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising channels — accounting for $224 billion in global marketing spend — it’s the least sophisticated when it comes to audience targeting and measurement. In fact, traditional linear TV is largely the same as it was in 1978, relying on basic demographic categories to inform ad buying. This is due in part to audience fragmentation across our many devices and streaming services, causing back-end players to struggle to…

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad…

Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, announced an agreement with Nielsen—the global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets—to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which…