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        Prediction Series 2019: Interview with Daniel Incandela, CMO at Conga
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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        AI Takes Center Stage at Web Summit 2019
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        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
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        Why GDPR Changes Everything…for the Better
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        A-Z Glossary For Good TV Marketing – Part 3
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        5 Travel and Luxury Brands that Use Technology for Customer Experience
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        AI Takes Center Stage at Web Summit 2019
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        How Marketing Automation and AI Are Transforming Customer Journey Stages
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        Turning Influencer Marketing into a Major Media Channel
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        Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: Advanced TV

Magyar Telekom Marches Forward with MediaKind’s Cloud-Based Streaming TV
B2B Commerce, Content Management, Video

Magyar Telekom Marches Forward with MediaKind’s Cloud-Based Streaming TV

Customers of Magyar Telekom, a Deutsche Telekom Affiliate Will Soon Be Offered Immersive TV Experiences Integrating IPTV and OTT Multiple …

PRNewswireApril 8, 2019, 4:36 pmApril 8, 2019 0 745
ITV to Launch New Addressable Advertising Platform
Native & Programmatic Advertising

ITV to Launch New Addressable Advertising Platform

ITV, the UK’s biggest commercial broadcaster, announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, …

PRNewswireApril 5, 2019, 5:42 pmApril 5, 2019 0 538
Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership
Native & Programmatic Advertising

Amobee and ITV Announce Exclusive Technology Licensing and Innovation Partnership

Leading Technology Platform Will Power ITV’s Ambitions in Advanced TV and Programmatic Advertising Amobee, a global digital advertising technology company, …

PRNewswireApril 4, 2019, 7:32 pmApril 4, 2019 0 2449
True Influence Launches Version 3.0 of its Industry-leading InsightBase Advanced Intent Signal Monitoring Solution Featuring Proprietary Intent at MarTech West Conference
Account Based Marketing

True Influence Launches Advanced Intent Signal Monitoring Solution for B2B Markets

Insightbase 3.0 Allows B2B Marketing and Sales Professionals to Reach the Specific Decision-Makers Showing Intent; Provides Full Contact Record as …

MTS Staff WriterApril 4, 2019, 7:32 pmApril 4, 2019 0 784
Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights
Video Marketing

Innovid 2018 Global Video Benchmarks Study Shows Meteoric Rise of Connected TV, Uncovers Key Video Advertising Insights

Annual Study Analyzes Thousands of Video Campaigns for Key Trends, Including Surges in Personalization and Engagement Innovid, the world’s leading …

PRNewswireApril 1, 2019, 4:52 pmApril 1, 2019 0 1420
Samba TV and Twitter to Measure Tune-in for TV Programmers
Audience Data, Native & Programmatic Advertising

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, …

PRNewswireMarch 28, 2019, 6:06 pmMarch 28, 2019 0 860
Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020
Audience Data, Native & Programmatic Advertising

Addressable TV Ad Spending Expected to Grow to $3.3 Billion by 2020

New Video Advertising Bureau Guide Finds Majority of Addressable TV Advertisers Plan to Increase Investment Six out of ten advertisers …

MTS Staff WriterMarch 28, 2019, 3:32 pmMarch 28, 2019 4 1400
Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement
Audience Data, Native & Programmatic Advertising

Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement

Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has …

PRNewswireMarch 22, 2019, 5:30 pmMarch 22, 2019 1 907
Leading Media Companies, Smart TV Maker VIZIO Come Together for "Project OAR" - a Consortium Dedicated to Establishing an Addressable Advertising Standard
Native & Programmatic Advertising

Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard

Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO …

PRNewswireMarch 18, 2019, 7:24 pmMarch 18, 2019 0 758
AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape
Native & Programmatic Advertising

AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape

More Content and Greater Access Are Transforming Viewers’ TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, …

PRNewswireMarch 13, 2019, 5:27 pmMarch 13, 2019 0 810
Viacom Announces Completion of Pluto TV Acquisition
Video Advertising

Viacom Announces Completion of Pluto TV Acquisition

Viacom Inc. announced that it has completed the acquisition of Pluto TV, the leading free streaming television service in the …

PRNewswireMarch 5, 2019, 6:17 pmMarch 5, 2019 0 746
NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer
Native & Programmatic Advertising

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox …

PRNewswireFebruary 28, 2019, 5:21 pmFebruary 28, 2019 0 778
IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential
Native & Programmatic Advertising

IPONWEB hires Moritz Wuttke to Build on Programmatic TV Potential

Advertising Technology Specialist Expands Its Focus on Growing Digital TV Market IPONWEB, an industry pioneer and world leader in the …

MTS Staff WriterFebruary 26, 2019, 4:41 pmFebruary 26, 2019 1 995
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Tech Bytes

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …
Sudipto GhoshFebruary 25, 2019, 2:48 pmFebruary 25, 2019 0 2167
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Native & Programmatic Advertising, Video Advertising

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …

MTS Staff WriterFebruary 22, 2019, 3:38 pmFebruary 22, 2019 2 1303
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Native & Programmatic Advertising

Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience

Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …

MTS Staff WriterFebruary 21, 2019, 2:26 pmFebruary 21, 2019 0 991
TVSquared Named to Fast Company’s List of the World’s Most Innovative Companies for 2019
Native & Programmatic Advertising, Video Advertising

TVSquared Named to Fast Company’s List of the World’s Most Innovative Companies for 2019

TV Attribution Provider Recognized for Modernizing the $212 Billion Global TV Ad Market TVSquared, the worldwide leader in TV attribution, …

MTS Staff WriterFebruary 20, 2019, 6:29 pmOctober 3, 2019 0 75
TVSquared Partners with TiVo for Deterministic Attribution
Native & Programmatic Advertising

TVSquared Partners with TiVo for Deterministic Attribution

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in …

MTS Staff WriterFebruary 14, 2019, 3:35 pmFebruary 14, 2019 1 688
Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens
Data Management Platforms

Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes …

MTS Staff WriterFebruary 13, 2019, 3:43 pmFebruary 13, 2019 1 732
Viacom Agrees to Acquire Pluto TV
Native & Programmatic Advertising

Viacom Agrees to Acquire Pluto TV

Acquisition of Leading Free Streaming Television Platform Marks Next Step in Viacom’s Evolution Viacom Inc. announced that it has entered into a definitive …

MTS Staff WriterJanuary 24, 2019, 7:03 pmJanuary 24, 2019 2 1070

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