Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data speaks for itself. U.S. TV ad spend was at a stable $70 billion in 2018, and the Upfronts remain a constant in the advertising calendar. Yet with calls from ABC Entertainment to rethink the traditional schedule, the reality is TV (and the role it plays in our lives) is not dying, it’s changing – and I believe it has a very solid plan for the future. Riding the Rollercoaster Scaremongering aside, “TV is dead”…

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Premion, a division of TEGNA Inc. and the leading premium CTV/over-the-top (OTT) advertising platform for local and regional advertisers, announced that they have entered into an agreement for Comscore to be the measurement provider for Premion's OTT offering. Part of TEGNA Marketing Solutions (TMS), Premion is an industry-leading CTV/OTT advertising platform enabling local, regional and national advertisers to reach desirable…

eyecandylab and LG Uplus, the leading 5G service provider in South Korea, are taking home shopping to a new level with their newly launched cooperation: With the launch of the product "U+ AR Shopping", they are realizing Augmented Reality for home shopping channels for the first time worldwide, thus bringing the shopping mile home. Viewers of GS Shopping and Home&Shopping, two of South Korea's largest home shopping channels, will now benefit from better product presentations. These include detailed 3D scans that allow…

Major global broadcasters and content owners tap Synamedia and Triveni Digital for video compression and delivery expertise Global independent video software provider backed by Permira funds and Sky, Synamedia, has partnered with Triveni Digital to enable customers to seamlessly transition to ATSC 3.0. Triveni Digital is the leading provider of program guide and metadata management, data broadcasting and service quality assurance solutions for broadcasters and service providers. In addition, the pair also announced their…

Advertising Platform Partners with DoubleVerify to Ensure a Fraud Free Experience for Brands and Agencies Amobee, a global digital advertising technology company, announced an extension of its partnership with DoubleVerify—the leading independent platform for digital media measurement software and analytics—to launch an expansion of its existing, comprehensive fraud prevention solution to include connected TV inventory. This updated protection leverages an early detection system using advanced technology and partnership…

Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced plans to power a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will roll out in Q4 2019 in beta and become commercially available in 2020, offering OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms,…

Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and long-form digital video OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, today announced it has launched the OpenAP Market, an open marketplace that now offers premium video advertising inventory and unified audience-based buying across the largest collection of digital and linear television programming. The release expands…

Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad formats failing to engage ­­– or worse, downright annoy – customers, more and more digital platforms are trialing interactive ads (IADs). In simple terms, IADs allow viewers to ‘press the red button’ or click through to a website. Options include viewing a movie trailer, ordering a sample of a product, entering a competition or simply finding out further information about a brand or product. J – Jump Page…

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed. This is the third acquisition for Samba in the past year, following Screen6 and Axwave, as the company continues to assemble a powerful technology stack to…

Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. "We have been impressed to see how Comscore has delivered on its commitment to providing superior local & national television audience measurement," said Kathy Dixon, President of CTV Media. "Our focus is on…

Extensive Quality and Stability Improvements Position Clients and Nielsen for the Future Nielsen announced that it has achieved a major milestone in its multi-year effort to combine advanced meter technology, big data and people-powered panels into its Local TV measurement service. This sweeping transformation delivers clients complete, in-depth, accurate metrics that are representative of what people are actually viewing in local broadcast markets. Today's announcement of new currency measurement marks the capstone of a…

With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands While Autos Lag Behind in Adoption of CTV Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay.  It now accounts for a full 50% of all video ad impressions–twice that of mobile–according to the latest Video Benchmarks report from Extreme Reach (ER), the complete asset management solution for TV and video ads. This marks the fifth…

Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile apps' lapsed users and earn back their loyalty. Aarki Aarki now has the ability to take in real-time user app activity. Through its proprietary creative platform, Aarki Studio, Aarki's creative team can now design highly personalized ads. By leveraging user attributes like recent spend, level reached, wallet balance, and more, they create ads that dynamically…

Reveal enables fast and easy TV analytics, ad campaign optimization, and attribution based on custom audiences and second-by-second viewing data. Every program, every ad, any audience FourthWall Media, a leader in data-driven television and analytics, announced the release of Reveal 5, the fifth generation of the company's comprehensive analytics platform. Reveal 5 packages powerful analytics and infrastructure within a new state-of-the-art User Experience making it easy for organizations of all sizes to use the…

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time. Marketing Technology News: Shopify to Acquire 6 River Systems The ad units will run in a highly…

Leader in IP-Based Live Video Transport Expands Its Managed Services to Include Cloud-Based Live Video Acquisition, Curation, and Delivery LTN Global, a world-leading provider of broadcast-quality IP video transport solutions, has entered into an agreement to acquire Make.TV, developer of an innovative cloud-based service that enables content creators to access, curate, and publish live video streams to affiliates, social media, and OTT platforms. @LTNGlobal enters agreement to acquire @maketv, enabling customers to add…

The Companies Are Leveraging 605’s Combined Dataset (The Nation’s Largest) to Measure TV’s Impact on Both Branding and Sales Discovery, Inc. announced that it is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale for the very first time. The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study. Both 605 and Discovery believe that…