Demandbase Expands ABM Ecosystem to Include Service Providers

Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced the addition of service providers as part of the next evolution of the Demandbase ABM Ecosystem. The ABM Ecosystem brings together the best of breed B2B technologies and partners to leverage data-driven insights and account-based audiences across channels. "With the rapid adoption of ABM across all industries, more providers are offering ABM-related services. However,…

Greater Raleigh Region’s Largest Esports Event to Date Generates $1.45 Million in Economic Impact and Drives Employment

The Six Major Raleigh Draws A Sold-Out Crowd With 2.6K Daily Attendees The Greater Raleigh Esports Local Organizing Committee – made up of the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh), the Greater Raleigh Sports Alliance (GRSA) and media and esports agency Big Block – released a report detailing the success and impact of hosting the Six Major Raleigh last month. The inaugural event unlocked $1.45 million in direct economic impact for Greater Raleigh, generating over 1,000 job inquiries, attracting…

Dynatrace Expands Software Intelligence Platform with Digital Business Analytics

New functionality unlocks real-time AI-powered insights to drive better digital business results Software intelligence company, Dynatrace announced the addition of Digital Business Analytics to its Software Intelligence Platform. Digital Business Analytics provides real-time, AI-powered answers to business questions using data already flowing through Dynatrace’s application and digital experience monitoring modules. By tying together user experience, customer behavior and application performance data with business…

SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services

SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data into business value. The announcements were made at the SAP TechEd conference being held October 8–10, 2019, in Barcelona, Spain. "Our business technology platform brings SAP HANA and analytics closer together with SAP Cloud Platform so users can make smarter, faster and more-confident business decisions," said Juergen Mueller, SAP chief…

Calabrio Accelerates Contact Center Freedom by Introducing Agent Self-Scheduling Technology

Evolution of Employee Self-Service Supports Calabrio Vision to Help Customers Achieve a Flexible, Fair and Digitally Optimized Workplace Calabrio, the customer experience intelligence company, has announced the launch of Self-Scheduling for agents as part of the organization’s mission to disrupt and evolve the contact center market with enriched human interactions. The new workforce management (WFM) technology combines the benefits of planning optimization, intraday automation and agent self-scheduling to empower…

BitMovio Announces Partnership With Leading Blockchain Consulting Agency Block72 for International Expansion

BitMovio, a blockchain-enabled video entertainment platform, recently announced a partnership with Block72 to accelerate plans for global expansion. Through this partnership, BitMovio will focus on entering Asian markets and growing their global user base. "We've gained significant momentum over the past several months with hundreds of studios/creators and thousands of hours of premium content onboarded, especially among the independent film, TV, and professional YouTube streamer community," said Simon Zhu, co-founder and…

EMEA Welcomes Premiere SugarConnection Series to Paris to Showcase Groundbreaking Intelligent CX Platform

Successful Global Customer Event Series Continues to Help Clients Amplify Competitive Advantage SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, is gearing up for SugarConnection Paris - where online brand and customer loyalty expert Alex Hunter will serve as keynote speaker. The Paris event marks the third of four global events exclusively for Sugar customers and strategic partners. “We’re excited to welcome Alex to SugarConnection Paris,” said James Frampton, General…

InsightSquared Acquires Olono, Answers Revenue Teams’ Call for Real-time Actionable Intelligence

Combination of Leading Revenue Intelligence Solution with Activity Data Capture and Next Best Action Sales Engine Offers Industry’s Most Complete Platform to Drive Predictable Growth InsightSquared, the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. The acquisition solidifies InsightSquared’s position as the vendor of choice for revenue operations professionals who want to equip go-to-market teams with a suite of integrated tools to help businesses make…

Calabrio Accelerates Contact Center Freedom by Introducing Agent Self-Scheduling Technology

Evolution of employee self-service supports Calabrio vision to help customers achieve a flexible, fair and digitally optimized workplace Calabrio, the customer experience intelligence company, has announced the launch of Self-Scheduling for agents as part of the organization’s mission to disrupt and evolve the contact center market with enriched human interactions. The new workforce management (WFM) technology combines the benefits of planning optimization, intraday automation and agent self-scheduling to empower…

Top Brand Agency Champions (UK) Plc Celebrates an Incredible 2019

A leading East Midlands brand agency is celebrating after recruiting its 50th new member of staff this year and being recognised for its astonishing growth. Champions (UK) plc’s expansion plans continue to go from strength to strength in the face of the country’s ongoing political uncertainty. The family-owned firm has made an incredible leap in the list of the top 200 fastest-growing businesses in the East Midlands moving from 197th place last year to 12th this year. The report by accountancy experts Grant Thornton…

MiQ Announces New Suite of Analytics Solutions to Generate Insights and Drive Real Business Growth

Incremental Lift, the First Solution Available Within the MiQ Measure Suite, Will Help Make Measurement More Actionable and Intuitive Through Incrementality and Optimization MiQ, the leader in Marketing Intelligence and connected programmatic solutions, has announced the launch of its new suite of analytics products, Measure. Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to…

How Can Offshore Software Development Effectively Fulfill Demand Supply Gap for Data Scientists

“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web  One significantly observable trend in today’s times is the rise of Big Data and Data Scientists jobs. Why? Because there is something very absolute and objective about numerical information, that’s hard to ignore. For businesses worldwide, data is the new currency and raw material. But is it just this escalating inflow of information which is giving multi-national conglomerates sleepless nights?…

How Better Mobile Onboarding Can Help Banks Target Millennials and Gen Z

In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of similar programs such as Wells Fargo’s Greenhouse and Goldman Sachs’ Marcus. Were these sleekly branded products actually effective at attracting Millennials? If not, what tactic would be? These are urgent questions. Banks today struggle to hold onto younger customers: Millennials are 2.5 times more likely than other generations to switch banks…

Increasing Consumer Privacy Demand Opens New Doors For Marketers

Consumer survey commissioned by FigLeaf highlights how privacy expectations vary by demographic, providing brands and advertisers new opportunities for hyper-personalized messaging and campaigns  As the debate rages over consumer online privacy, FigLeaf, a privacy-first company, surveyed US and UK consumers and discovered an underlying opportunity for those hit hardest by ever-increasing privacy demands: marketers and advertisers. Despite the fact that 68% of consumers do not believe online privacy is possible and…

MarTech Interview with Brian Zeug, General Manager at GBH Insights

"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not just the one their business inhabits." Tell us about your role and journey. What led you to join GBH Insights as an Advisor? Throughout my career, I’ve always been intrigued with observing consumer behavior and response to different factors — looking for ways to improve product and customer experiences or pivot Marketing strategy to better meet the needs of customers. I was an English major in college, and a…

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

Daisy Intelligence Raises $10 Million in Funding to Scale Its AI Platform

Series A investment round led by Framework Venture Partners and partnered by Sonae IM Daisy Intelligence announced that it has raised $10 million (CDN) in Series A financing led by Framework Venture Partners and partnered by European-based corporate investor, Sonae IM. The funding will enable Daisy to expand globally, invest in sales and marketing, provide further support for its customer success teams, and expand its operational infrastructure as growth demands. Daisy’s AI-powered technology platform helps retailers…

Ntooitive Named Digital Marketing Agency of Record for L.A. Care Health Plan

Nation’s Largest Public Health Plan with Nearly 2.2 Million Members Taps Ntooitive to Drive Brand Awareness, Leveraging Agency’s New Marketing Solution Called Ntooitive Healthcare Ntooitive, the end-to-end digital technology partner marketing leaders trust to deliver campaign efficiency, speed and effectiveness, has been selected by L.A. Care Health Plan, the largest publicly-operated health plan in the country, as its Digital Marketing Agency of Record. To drive and support a growing healthcare practice, Ntooitive has also…

Genesys Cloud Flies High with Record Sales and 70% Yoy Annual Revenue Growth

Avaya Displacements Drive 143% Increase in Genesys Cloud Sales Genesys, the global leader in omnichannel customer experience and contact center solutions, reports 70% of new customers selected cloud offerings from Genesys in the first six months of 2019. Fast adoption of the company’s next-generation customer experience platform, Cloud, is the engine driving the rapid growth. Organizations of all sizes around the world including Alberta Motor Association, JPIMedia, Kiwi.com, Lowell Group, Western Governors University…

Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives

New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader in Account-Based Marketing (ABM), announced a new corporate giving initiative that donates both its ABM expertise and technology to Challenged Athletes Foundation (CAF), a nonprofit that helps people with physical challenges gain access to sports and live active lifestyles. Demandbase will support CAF in developing an ABM strategy to generate new partnerships and…