The Rise of Zero Trust Security: How Machine Learning Is Making an Impact

For many organizations, Cloud Computing and the use of Cloud applications is the new norm. Employees are accessing their email and files while on the road—using both personal and business devices—because the Cloud makes data available from anywhere there is an internet connection. At the same time, organizations are falling victim to high-profile data breaches, exposing employee and customer personally identifiable information (PII) and payment card industry (PCI) data. This data is now being used by hackers in account…

Egress Launches Industry’s First Insider Breach Calculator for Email, to Help Business Quantify Risk

Online tool calculates the likelihood of suffering an email-based insider data breach as employees share information Egress, the leading provider of people-centric data security solutions, announced the launch of its new online Insider Breach Calculator aimed at helping businesses better determine the probability of suffering an email-based insider data breach. The unique tool is based on an algorithm that considers the number of employee mailboxes within an organisation, its market sector, and the perceived level of…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

Protecting Ever More Inboxes With a 99.99% Inbox Protection Rate in Q2 2019

Achieving Four 9’s of Protection for the World’s Email Ecosystem Twilio SendGrid’s 80,000+ paying customers generate more than 50 billion emails per month. When we reviewed the volume of email we process on behalf of our global customer base, it became apparent that we touch—on a rolling 90 day basis—half the world’s email users.  A footprint that massive only happens when compliance and the overall security of the world’s inboxes is addressed in a scalable and performant manner. In Q2 of 2019 Twilio SendGrid achieved a…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

Survey: Only Half of Organizations Believe They Can Stop Cyber Attacks

CyberArk Report Also Finds Agility and Automation Initiatives May Lead to ‘Credential Creep’ and Increased Privilege-Related Risk According to a new global survey from CyberArk, 50 percent of organizations believe attackers can infiltrate their networks each time they try. As organizations increase investments in automation and agility, a general lack of awareness about the existence of privileged credentials – across DevOps, robotic process automation (RPA) and in the cloud – is compounding risk. New @CyberArk survey…

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though. Nearly half of users of ad blockers (45%) say they would avoid a company's website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. Businesses argue that personalization makes ads more useful for potential customers, but…

New 2019 Cloud Security Research Reveals Key Challenges for Security Professionals

Data Loss and Leakage, Unauthorized Access Top List of Cloud Security Concerns Security professionals continue to face a number of major challenges as more organizations move legacy IT operations to cloud infrastructure and applications, and traditional security tools often fall short, according to the 2019 Cloud Security Report. The research, produced by Cybersecurity Insiders and sponsored by Delta Risk, a leading provider of cloud security and consulting services, clearly shows that organizations must assess their cloud…

Cheetah Digital Debuts Email Marketing Enhancement Products

New Cheetah Tokenization and Cheetah Message Archive Help Marketers Deliver Personalized Experiences While Protecting Consumer Data Privacy and Adhering to Global Regulations Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announces two new email marketing products, Cheetah Tokenization and Cheetah Message Archive. With both enhancements, marketers can better deliver personalized experiences while protecting consumer data privacy and adhering to ever-evolving corporate…

LogMeIn Takes Aim at Cloud Identity with New LastPass Business Lineup

Adds Single-Sign-On and Adaptive Multifactor Authentication Capabilities to Renowned Enterprise Password Management LogMeIn Inc. unveiled an expanded suite of LastPass Business solutions bringing to life a comprehensive identity offering, built for small and medium-sized businesses (SMBs). Expanding beyond its signature password management capabilities, the new LastPass Business lineup introduces new single-sign-on (SSO) technology for more than 1,200 apps, as well as LastPass MFA, an adaptive, biometric-based…

MariaDB’s “Restful Nights” Release Brings Peace of Mind to Enterprise Customers

New MariaDB Enterprise Server 10.4 adds even greater stability, security and scalability above and beyond popular MariaDB Community Server MariaDB Corporation announced the release of MariaDB Enterprise Server 10.4, code named “Restful Nights” for the peace of mind it brings enterprise customers. Databases are the backbone of critical business services used everyday. A database failure can result in sleepless nights for everyone involved. The new MariaDB Enterprise Server includes added functionality for enterprises running…

US Consumer Survey: Physicians Using Mobile Apps Seen as a Major Differentiator Amongst US Patients

New SOTI Survey Finds Patients More Likely to Visit Their Doctor by Booking Appointments Using Mobile Technology With the number of mobile phone users reaching 4.8 billion worldwide, today’s consumers use their mobile devices for nearly everything. From personal banking to trip planning, consumers are provided with quick and easy access to apps for completing life’s most critical tasks. However, similar access to healthcare services has been lacking. For healthcare providers to make a more meaningful connection with…

Bridging The Privacy Gap In 2019: A Journey To Compliance

For many organizations, there was an immense frenzy in the lead-up to the GDPR. There was panic surrounding consent messaging requirements, trepidation at the thought of entire customer databases disappearing overnight, and general confusion about how to comply with the new legislation. Let alone being able to progress to the next step of rebuilding engagement levels with customers. Fast-forward a year, and the brand experience has become littered with endless consent pop-ups, in various shades of grey, irritating…

Shred-it GDPR Compliance Survey of UK SMEs Reflects Positive Understanding but Highlights Key Areas of Concern Under the Surface

A recent survey commissioned by Shred-it, one of the UK's leading information security companies and a Stericycle solution, has revealed a positive understanding and engagement with the principles of GDPR among SMEs on its first anniversary. The findings show that 72% of UK SMEs report being 'very aware' of its requirements. However, 60% reported that the recent changes to data protection have had a 'slight' or 'no' impact on their business, while 8% did not know. The figures highlight a possible cosmetic understanding of…

MarTech Interview with Juliette Rizkallah, CMO, SailPoint

"Along with the rise of Marketing Technology, people are using that data to blast users with targeted messages on a daily or even an hourly basis." Tell us about your role and journey into Technology. What inspired you to start at SailPoint? I began my career as a strategy consultant with a passion for business and finance. After graduating from Harvard Business School, I moved to San Francisco and spent two years at Bain & Company. I then realized that the best way to stay in the Bay Area was to get into the high-tech…

5 Ways Mobile is Driving the Next Wave of Technological Innovation

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

EZShield + IdentityForce Release Exclusive Research on Identity Protection Market

Report Surveyed More than 2,000 US Adults about their Interest in and Engagement with Identity Theft Protection Providers and How Safe They Feel Their Identities Are EZShield + IdentityForce, announced its research results from an in-depth study on the identity protection market, compiled for all partners with vested interest in safeguarding consumers from identity theft. With two new victims of identity crime every second, identity theft has become the fastest-growing crime of the 21st century. The 2019 Identity…

SAS Fortifies Cybersecurity Solution with ‘White Box’ AI

SAS Cybersecurity Helps Eradicate Data Silos and Drives Efficiency to Stretch Limited Security Resources Last year's ceaseless data breaches involving once-trusted brands underscore the urgent need for organizations to reassess and reinforce their information security. SAS Cybersecurity is a security analytics solution that illuminates network and device behavior and strengthens defenses beyond existing technologies. "With worldwide cybersecurity spending projected to exceed $114 billion last year, the data breach…

W3C and FIDO Alliance Finalize Web Standard for Secure, Passwordless Logins

Major Browsers and Platforms Have Built-In Support for New Web Standard for Easy and Secure Logins via Biometrics, Mobile Devices and FIDO Security Keys The World Wide Web Consortium (W3C) and the FIDO Alliance announced the Web Authentication (WebAuthn) specification is now an official web standard. This advancement is a major step forward in making the web more secure— and usable—for users around the world. W3C’s WebAuthn Recommendation, a core component of the FIDO Alliance’s FIDO2 set of specifications, is a…

New Technology from Egress Makes It Easier to Send and Receive Secure Emails

People-centric data security provider Egress has announced its latest releases, which use machine learning to improve sender and end user experience, and enhance protection against data breaches. The new software, Egress Risk-based Protection and Egress Smart Authentication, determine the actual risk of a data breach as information is sent and accessed via email, to ensure the right security is applied. Both solutions tackle a common problem with security tools: that one-size-fits-all approaches often leave users…