Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Rakuten Marketing Announces Winners of the 16th Annual Golden Link Awards at DealMaker New York 2018

The Golden Link Awards, Organized by Rakuten Marketing, Recognized and Celebrated Excellence and Innovation of the Industry's Top-Performing Digital Marketing Leaders Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced the winners of the 16th annual Golden Link Awards that took place June 27 at the Rakuten Marketing 2018 DealMaker event in New York. More than 350 leading advertisers, publishers and agencies in the Rakuten Marketing Affiliate…

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Tessian Raises $13 Million to Make Enterprise Email Safe With Machine Learning

Series a Round Led by Balderton Capital and Accel Annual Revenues up by 400 percent Year-On-Year Clients Include Schroders, Man Group & 70+ Leading Uk Law Firms Tessian, the UK-based machine intelligence start-up transforming the way enterprises secure email, today announces that it has raised $13 million (£9 million) in a Series A round led by Balderton Capital and existing investors, Accel. Amadeus Capital Partners, Crane, LocalGlobe, Winton Ventures and Walking Ventures also participated in the round.…

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

Julian Morelis Chief Commercial Officer, MPP Global Companies are preparing for GDPR and the post-GDPR era. With a clear disruption in order of business, it's time to envision the strategy to ensure that marketing and sales teams are equally prepared for the new state in the tech industry. To better understand the impact of GDPR on the B2B and B2C data marketing companies and how budgeting would be crucial in this battle, we spoke to Julian Morelis, Chief Commercial Officer at MPP Global. Tell us about your role at…

ZINFI Enhances Its Channel Management Platform to Ensure GDPR Compliance

ZINFI Completes Extensive Software Platform Modifications, Process Changes and Personnel Training to Ensure Compliance with GDPR Requirements and Launches an Online Resource Center for Its Customers and Their Channel Partners ZINFI Technologies Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that it has completed an exhaustive internal review and a series of modifications to its channel management software platform, and has trained personnel worldwide to ensure…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…

ERPScan Experts Decide on the Major Cyber Risks for Various Industries 2017

ERPScan Experts Estimated Cyber Risks for Various Industries ERPScan research team released "ERPScan Data breach Report 2017" dedicated to the analysis of major attacks in various industries. If your company is based in the USA and employs 5000+ workers, you may become a victim of a breach, which average cost amounts to $5 million. Based on more than 200 incidents, the report aimed to show the specifics of cyber-endangered industries and their business applications systems. Along with other findings, the results…

Pessimistic Security, Embedded AI and GDPR to Reign Supreme in the Legal Sector in 2018

Roy Russell, CEO of Ascertus Limited, highlights the top three technology trends in the legal sector in 2018 The Shift From Optimistic to Pessimistic Security Will Gain Momentum It is widely acknowledged that, be it intentionally or inadvertently, people are the weakest link for organizations when it comes to security. With law firms being an especially attractive target for cybercriminals, and vulnerable as their security measures are often found to be inadequate; clients will demand tangible, demonstrable and even…

Top 5 Cloud Services Predictions 2018

Karl Roe, VP Services & Cloud Solutions at Nuvias, Takes a Look at What's in Store for Organizations Using the Cloud Services in 2018  The Rise of AI 2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the…

Eight Predictions for 2018

It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new again thanks to digital signals and the growing popularity of identity graphs, that can link devices and signals to individuals and/or households. New and existing providers are breathing new life into these channels with innovative solutions that allow marketers to retarget consumers off a…

3 Rules for Communicating Post-Crisis, Cyber Attack 101 

Listen up… a cyber-attack is likely to happen to your organization. The majority of attacks to date have focused on organizations that have large databases or a point of sale system. According to a recent Heritage Foundation report, major breaches in 2016 occurred in organizations across all verticals including Yahoo, the U.S. Treasury Department, Oracle, The Wendy’s Organization, Banner Health, Citibank, and even the Office of Homeland Security (FBI). And then there was the breach in 2017 releasing 198 million US voter…

ZeroBounce Leads in Encryption Methodology for E-Mail List Protection

Zerobounce Is Leading The Way In Encryption Methodology For E-Mail Validation Through The Best Content Delivery System. E-mail validation is increasingly important in the delivery of all e-mail. The frontrunner in e-mail validation, ZeroBounce.net, provides the safety and security that clients need when it comes to protecting data through new encryption methodologies for e-mail list protection. ZeroBounce is using one of the best content delivery network system in the world that is backed by Cloudflare. This provides…

Ready or Not! a Quick Guide to CCPA and How Brands Can Prepare

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

Ex-Twitter CISO, Mike Convertino, joins Arceo and leads a CISO Revolution

Mike Convertino, the former CISO of Twitter, Crowdstrike and F5 Networks as well as CTO of the Security Product Group at F5, has joined Arceo as Chief Security Officer and he is on a mission.  Mike, and a growing tribe of CISO's from major enterprises, have begun a self-styled "CISO Revolution" not only to change how CISOs themselves are treated, but also fundamentally to alter the way companies perceive and support cyber security. Collectively, the global cyber security market…

Integrate.ai Named the World’s First AI Company to Attain Privacy by Design Certification

Recognized by the International Data Protection and Privacy Commissioners, the certification is a globally recognized framework devoted to privacy protection Integrate.ai is proud to announce it has become the world's first AI-powered consumer intelligence network to hold the Privacy by Design Certification. With the rise in high-profile data security breaches, heightened privacy concerns from consumers, and emerging privacy regulations across the globe, the certification demonstrates the company's steadfast commitment to…

DialogTech Only Call Tracking Provider with 100% In-House Solution for PCI DSS Compliance

Enables Businesses Adhering to PCI DSS to Leverage the Full Benefits of Call Tracking Without Compromising Their Customers' Sensitive Data with Third-Party Vendors DialogTech, provider of the leading AI-powered conversation intelligence platform for marketers, today announced that it has been officially certified PCI DSS-compliant, becoming the only call tracking vendor with a 100% in-house solution for PCI DSS compliance. DialogTech passed the formal PCI audit and is certified with all its platform's call analytics…

GetApp Unveils Results of Workforce Trends Study, Uncovering Shifts in Remote Work, Privacy and AI SMB Perceptions

Research From Software Insights Company Shows a 400 Percent Increase in Remote Working Behaviors, a Data Security Knowledge-Gap and an Unpreparedness to Tackle AI-Fueled Business Transformation GetApp, a recommendation engine that helps SMBs make informed software purchasing decisions, announced the results on a new research study which examined the impact emerging technologies are having on workforces, large and small. The study, of more than 900 respondents who reported full-time employment in the United States,…

Alibaba Cloud Named First Public Cloud Vendor in the World to Obtain Trusted Partner Network (TPN) Certification

Entertainment Industry Recognised Accolade Endorses Alibaba Cloud’s Security, Scalability and Flexibility Alibaba Cloud, the data intelligence backbone of Alibaba Group, has announced that it is the first public cloud vendor in the world to obtain the prestigious Trusted Partner Network (TPN) certification, an achievement that validates the entertainment industry’s confidence in its robust security and trustworthiness as a cloud service provider. With viewing consumption habits changing rapidly, broadcast platforms…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…