New Technology from Egress Makes It Easier to Send and Receive Secure Emails

People-centric data security provider Egress has announced its latest releases, which use machine learning to improve sender and end user experience, and enhance protection against data breaches. The new software, Egress Risk-based Protection and Egress Smart Authentication, determine the actual risk of a data breach as information is sent and accessed via email, to ensure the right security is applied. Both solutions tackle a common problem with security tools: that one-size-fits-all approaches often leave users…

GDPR Edge Is Now Truyo

Renaming Reflects Demand for Privacy Rights Automation Beyond Europe Privacy rights automation platform GDPR Edge changes name to Truyo. Privacy regulations are expanding beyond the European Union's General Data Protection Regulation (GDPR), to include the California Consumer Privacy Act (CCPA) and other states and countries. Truyo continues to set the industry standard for true enterprise-grade automation of privacy rights, furthering its commitment to help enterprise companies both assess and operationalize privacy…

Leanplum Achieves ISO 27001 Certification

Mobile Engagement Leader Solidifies Its Commitment to Security and Compliance Leanplum, the leader in mobile engagement, announced it has attained ISO 27001 certification, the internationally recognized standard for information security. Compliance with these standards affirms Leanplum's commitment to protecting customer data, and the continual improvement of security programs. In 2018, the number of major data breaches in the US alone reached 1,244 and the number of records exposed increased 126% from 2017,…

The Privacy Paradox and the Marketer’s Dilemma

2018 was a never-ending stream of privacy scandals, data breaches, and tech backlash. If you’re a marketer in tech, privacy is on your mind not only because of your job function but also because you’re human! Like many, you’re probably concerned about your own online privacy and not altogether confident that you’re taking the necessary precautions to protect it. Read More: Risky Business: Navigating Privacy and Compliance in a GDPR World The disconnect between people’s desired privacy and marketers’ assumptions has…

Prediction Series 2019: Interview with Marty Greenlow, CEO, Ensighten

Tell us about your role at Ensighten and how you started there. Before Ensighten, I spent 15 years with Spectrum Equity, a leading growth equity firm in the software and internet markets. When I departed, after spending a long time deep in the operational and financial realms, I was looking for something new. Ensighten was the perfect fit as it was about to embark on its next chapter in the realm of Marketing Security (MarSec). That’s a focus that I’m excited to be leading as I help our clients tackle the challenges in…

250ok Awarded SOC 2 Type II Certification

Email Intelligence Company Passes Third-Party Soc 2 Audit Without Exceptions 250ok, an email intelligence platform, announced it has successfully completed its first Service Organization Control (SOC) 2 Type II certification with no exceptions. This comprehensive audit and certification conducted by a third-party auditor verifies 250ok’s operational policies, controls and service delivery for having best-in-class security protocols. Email intelligence platform, @250ok, announces completion of first Service Organization…

Prediction Series 2019: Interview with Noah Jacobson, VP, Corporate Development, TapClicks

What are your predictions for small businesses in 2019? For the last century, the marketing abilities of small businesses have paled in comparison with what large, well-established companies could achieve. Big brands have always had access to more comprehensive marketing tools and could create more targeted, more “intelligent” ads that used data and insights simply out of reach for cash-strapped SMBs. 2019 will see this trend change as the barrier of entry for intelligent advertising will finally begin dropping so that…

Privacy Law Discussions: Who’s Leading The Way?

Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private information is released in the news almost daily. Legislation has recently been proposed for individual states regarding data privacy regulations head-on. Most recently, Virginia, Vermont, Colorado, and New Jersey have all introduced related-privacy regulations. California recently set themselves apart in the privacy space with the adoption of the California Consumer Privacy Act …

#5FutureStates Of Content Are Here: SDL’s 2018 Content Predictions Come To Fruition

SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content creation, translation and delivery, revealed that its Five Future States of Content (#5FutureStates) have become a reality, after a series of its innovations that have been incubated over the past year have begun to deliver solutions based on artificial intelligence (AI) and machine…

Six Months of GDPR — How Has It Changed Business?

Before its existence, the General Data Protection Regulation (GDPR) brought about lots of fears within the circles of business owners and marketers. For customers or prospective clients, as that was their much awaited ‘triumph’ after the Facebook security breach. As we are aware that data and its privacy protection is as old as the advancing age of cyber technology, it took seven years of preparation before the new GDPR was implemented. Since then, we’ve been seeing its influence on almost everything from digital…

SendGrid Publishes Industry’s First Inbox Protection Rate to Increase Cybersecurity and Privacy Transparency Around the Holidays

Protects User Inboxes with 99.97% Success Rate While Processing Over 45 Billion Emails Each Month SendGrid, Inc., a leading digital communication platform that drives engagement and growth, is the first email service provider (ESP) to announce its Inbox Protection Rate publicly in an effort to increase cybersecurity and privacy transparency and to elevate the cause of inbox protection. SendGrid’s Inbox Protection Rate measures the success of its compliance efforts to prevent malicious email from reaching SendGrid’s…

Okta Continues Expansion of API Gateway Partner Ecosystem

Integrates Okta API Access Management with Industry-Leading API Gateways Okta, Inc., the leading independent provider of identity for the enterprise, announced its continued expansion in the API gateway ecosystem, adding NGINX to the Okta Integration Network along with other industry leaders Amazon Web Services (AWS), Google Cloud (Apigee), Kong, MuleSoft, Software AG and Tyk. With these partnerships, Okta can provide API Access Management for many of the API industry’s leading gateways, helping organizations secure…

Customer Expectations Are at an All-Time High — How Marketers Can Rise to the Occasion

When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its understanding of its customers. According to a recent consumer marketing survey by Selligent Marketing Cloud, it’s clear people expect more personalized engagement from brands but are hesitant to allow them access to their individual data, making it extremely challenging for brand marketers to succeed. Of the 7,000 consumers surveyed across the US and Europe, 33 percent expect brands to anticipate needs before they…

Risky Business: Navigating Privacy and Compliance in a GDPR World

If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). Many articles were written leading up to the law taking effect, and many have been written since. Nowadays, most articles have headlines like, “Taking Ownership in a Post-GDPR Age,” and, “Solving the Remaining Challenges of GDPR.” Quite clearly, GDPR remains top of mind…

JoTo PR Reveals Value of Disruptive Public Relations in B2B Marketing Podcast

As digital media continues to gain on traditional channels—consumption of online news rose from 38% to 43% last year, while television fell from 57% to 50%—and as the total number of media outlets continues to grow, brands are challenged by widely dispersed audiences and negative stories that spread faster than ever. To help business-to-business (B2B) executives navigate today's shifting and often-volatile media landscape, Karla Jo Helms of JoTo PR strapped on her boots and forayed into the quagmire in a recent If You Market…

The New Rules: Establishing Consumer Trust in a Post-GDPR World

Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment arrived on May 25th when the European Union officially rolled out The General Data Protection Regulation commonly known as GDPR. The regulation is designed to protect consumer privacy and give individuals more control of their online footprint. GDPR places new limitations on how customer…

People-Based Marketing: 5 Ways to Win

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…

OneTrust Expands in Australia and New Zealand with New Melbourne Office and Integrated ANZ Privacy Laws into Industry Leading Privacy…

Expansion Includes New Office, Local Data Centres and Updated Product Offerings to Meet New and Amended Australia and New Zealand Privacy Laws OneTrust, the global leader in privacy management and marketing compliance announced its expansion in Australia and New Zealand. OneTrust is the most widely-used privacy management and marketing compliance software with 1,500 customers, including 200 of the Global 2,000, 500 employees and six global offices across Atlanta, London, Munich, Bangalore, Hong Kong and Melbourne.…

TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact

Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle. I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…

Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten…