Embrace, the market leader in application performance management for mobile, announced that is has joined Y Combinator's Summer 2019 batch. During YC's Demo Days from August 19-20 at Pier 48 in San Francisco, Embrace will showcase their mobile technology to a select audience of approximately 1,000 investors and media. Since joining YC's S19 batch, Embrace has been working closely with the company to focus on growth acceleration, and is now experiencing 20% month on month growth, with 50% growth projected this month -…

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, Changing the Way Consumers Interact with Businesses Mobile messaging has come a long way. Today, mobile messengers are far more interactive, personalized and marketing-friendly. In a major boost to further improve personalization in mobile messaging, Attentive announced its Series B funding earlier this week. With Attentive, brands can seamlessly grow a list of subscribers, send highly…

Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers and Razer (1337.HK), the leading global lifestyle brand for gamers, announced a global partnership to bring new app titles to mobile gamers using Razer Cortex Mobile enabled smartphones. Digital Turbine's Mobile Delivery Platform powers tailored app recommendations that drive greater engagement, and the Razer Cortex Mobile platform delivers enhanced gaming and system performance. Together, the robust solution expands the…

Creating Mobile Apps for an E-Commerce Website Isn't Dependent on Coding Now. Knowband's No-Code Native Mobile App Maker Has Made the Process a Whole Lot Easier for Prestashop, Opencart, Magento and Woocommerce Stores. Regardless of the E-Commerce Business' Size, Mobile App Builder Has Already Provided Power-Packed Android and Ios Shopping Apps to Loads of Online Stores Ranging from Startups/Small Businesses to Flourishing Biggies Shopping apps are one of the unavoidable needs today. There is a huge mobile-using audience…

Global Report Contains Data for the First Half of 2019 From More Than 45 Million Endpoints According to data and research from Zimperium’s “State of Mobile Enterprise Security" Report for the first half of 2019, it is no longer a matter of if or when an enterprise’s mobile endpoints will be compromised. They already are and most organizations have little to no knowledge or visibility of the compromise. Every Enterprise has Mobile Security Attacks and Threats, Says Zimperium’s “State of Mobile Enterprise Security” Report…

Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global leader in mobile attribution and marketing analytics, released the 2019 edition of the State of Mobile Fraud, which finds $2.3 billion in ad spend was exposed to app install fraud in the first half of 2019. In conjunction with the release of the report, which finds that a significant portion of fraud is not blocked as it occurs, AppsFlyer announced the rollout of a new feature and protection layer –…

Survey of US Smartphone Users Reveals Hunger for Great Deals, Preference for Brands That Use Mobile Messaging Platforms Vibes, a mobile marketing leader, released findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. The report, now in its fourth year, shows that deals continue to be a driving factor for mobile consumer…

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers  Kargo, the leader in mobile brand advertising, released its 2019 Web vs. App Report in conjunction with Verto Analytics. The report acts as a sequel to a study Kargo conducted in 2017, which now finds mobile as a key component to a brands’ overall marketing strategy.  This year’s edition seeks out to answer how much of their budget brand marketers should allocate to mobile web versus in-app. Today, mobile devices are …

Research helps marketers and ecommerce professionals improve micro-conversion, bounce rates and more as they strive for faster performance and better UX How does your commerce Progressive Web App (PWA) compare to others in your industry? While there are excellent quality tests like the Lighthouse tool, until now there’s been a dearth of metrics for marketers and ecommerce professionals to compare their metrics to industry averages and identify opportunities to improve their customer experience. That’s the focus of the 2019…

Tapcart powers mobile apps for thousands of the world's fastest-growing Shopify brands Tapcart, a SaaS platform that allows Shopify brands to create mobile shopping apps, announced Greycroft as the lead investor in its $4 million seed round. Tapcart will use the new funds to fuel business growth, develop advanced mobile marketing tools and expand its offering to other ecommerce platforms. Prior investors, including Amplify.LA, Act One Ventures and Luma Launch also participated in the round. "The Tapcart platform…

Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via text messaging.  The company will be demonstrating their patent-pending, voice-first technology at the 2019 VOICE Summit in Newark, NJ from July 22-25. "We developed the SoniBridge platform to close the customer engagement loop while delivering a frictionless, beneficial user experience.  Our technology enables clients to increase offer redemption and lead generation…

New PINCHO app now available, by CHLOE. app coming soon Thanx, a leading provider of customer engagement and retention tools for retailers and restaurants, announced it has been selected by both PINCHO and by CHLOE. to provide an upgraded mobile app experience complete with personalized marketing, promotions and native online ordering to restaurant customers nationwide. Now live, the new PINCHO app offers a truly best-in-class native experience, including a highly visual owned ordering flow that puts PINCHO’s menu…

Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month on over a billion unique devices, and is consistently ranked #1 for cross-platform user…

Joint Microsoft and Mobileiron Customers Will Have More Mobile Security Options With Applications Such as Office 365 MobileIron, the industry’s first mobile-centric, zero trust security platform, announced they have extended their Microsoft Enterprise Mobility + Security (EMS) integration to support Microsoft Intune Device Compliance service for Microsoft 365 and other managed apps. This new solution allows MobileIron’s secure device management capabilities to leverage Microsoft Intune and Azure Active Directory…

The Baidu Smart Mini Program now has more than 150,000 developers and 250 million daily active users Baidu, Inc. announced it will deepen AI integration into its mobile ecosystem for a more dynamic, connected and seamless user experience at the Baidu Create 2019 AI Developer Conference. At the Baidu Create plenary session, Dou Shen, Senior Vice President and General Manager of Baidu’s Mobile Ecosystem Group, delivered a keynote speech and shared his insights on what upgrades AI technology has made to user experience…

Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, an alternative to live chat, new message notifications, “message read” statuses, image messaging and providing geolocation data. In a recent survey,  67% of people said they expect to use messaging apps to talk to businesses. With new emergent channels like Apple Business Chat and WhatsApp Business Solution, the trend for the utilization of messaging within customer service is…

RoboMQ is excited to announce availability of its Connect iPaaS and Hybrid Integration Platform (HIP) on Microsoft AppSource and Microsoft Azure Marketplace. This collaboration makes RoboMQ products easily available to customers already using Microsoft products and having a presence on Microsoft Azure Cloud. Connect iPaaS provides drag and drop integration capabilities for SaaS applications and cloud services including, but not limited to, Microsoft Dynamics 365, ServiceNow, ADP, Office 365, SalesForce and…

Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. The importance of that statistic becomes all the more obvious when you consider the consequences: 44 percent of consumers are willing to switch to brands that better personalize their communications. Personalization is now table stakes for marketing organizations, and nowhere is this truer than in the mobile space. It’s become something of a cliché to say that consumers view their mobile…

Epazz, Inc., a leading provider of blockchain cryptocurrency mobile apps and cloud-based business software solutions, announced that the company is developing a Bitcoin sharing and blockchain social media app called Webbeeo. Webbeeo’s goal is to provide better privacy to users than the leading social media apps by using blockchain technology. The technology would allow users to have greater control of their data. Additionally, Webbeeo will use Epazz’s Bitcoin Wallet to allow users to share Bitcoin over the network. Webbeeo…