The All-New Data Also Shows That Men Now Outpace Women in Dating App Engagement and Summer Months Drive Mobile Dating …
The Benefits of Taking a Holistic Approach to Mobile User Acquisition and Re-targeting
In the mobile app world, marketers spend just a fraction of their budgets on re-targeting. Over the next year, that …
Is Black Friday Overtaking Boxing Day as the Biggest Retail Event for the UK’s Major Shopping Apps?
Black Friday trumped Boxing Day in 2018 in terms of app user activity for the Amazon Shopping app, the UK’s …
AppsFlyer Appoints Brian Quinn as New US President & GM
Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in …
QVC Unveils New Brand Identity to Elevate Mobile and Social Shopping
New Visual Expression Reflects QVC’s Leadership as a Digital Destination for Inspired Shopping QVC unveiled a new visual identity and …
Button Report: Holiday Analysis Reveals That Mobile Consumers Are Making 108 Percent More Purchases In-App Than On Mobile Web
Key Takeaways That Marketers Can Apply to Their 2019 Mobile Strategies Button, the leading mobile partnership platform, released the Button 2019 …
Three Ways Context Helps to Cut Through the Mobile “Noise”
Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected …
Propelics Partners with Travel and Transport to Increase Mobile App Adoption
Partnership Brings In-Depth Knowledge and Agile Process to Dramatically Improve Mobile App for iOS and Android Propelics, an Anexinet company, and a leader …
OneTrust Releases New Privacy Tools for Mobile and Teams Up with Adobe for Data Privacy Day
To Celebrate Data Privacy Day 2019, Companies Can Get a “Privacy Health Check” of Their Mobile Apps and Integrate Onetrust …
Stave Hires Heavy Hitter CMOs to Drive Its ServiceNow Platform Apps Growth
Chief Outsiders Stijn Hendrikse and Neil Anderson Team Up to Bring Extraordinary Marketing Capabilities to ServiceNow Platform Apps Vendor Stave …
App Annie Releases Annual State of Mobile 2019 Report
Mobile Data and Analytics Leader Shares Key Trends Driving Mobile Transformation With consumer spend in app stores expected to surpass …
GeoEdge First to Bring Real-Time ad Security and Quality to Mobile In-App Environments
GeoEdge First to Market with Real-Time Ad Security and Quality Solution for Mediation SDK, as a Part of the Company’s …
The Truth in Mobile Programmatic – ATS London 2018
At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the …
Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath
Tell us about your role and how you got here. What inspired you to be part of the programmatic industry? …
AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific
Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across …
UJET Reveals Top Mobile, Cloud and Web Customer Service Predictions for 2019
UJET’s Founder and CEO Anand Janefalkar has revealed his top customer service predictions for 2019. Exceptional customer support will mean …
New Baidu and Paramount Pictures Partnership Brings Transformers’ Bumblebee to Life on Mobile Phones Everywhere
Baidu, Inc., the leading Chinese-language internet search provider, has partnered with Paramount Pictures to bring immersive messaging features to fans …
Mobify and Sitecore Partner to Help Brands Win Customers Through Enhanced Mobile Web Experiences
Partnership Helps Companies Reach More Consumers and Maximize Revenue Opportunities with Faster, More Reliable, and More Engaging Shopping Experiences on …
App Advertising Market Slated to Reach $64.1 Billion by 2020, AppsFlyer Research Forecasts
AppsFlyer Unveils New Market Research Report on the Global Install Advertising Market from 2017-2020 The app advertising market is poised …
Artificial Intelligence Jumps into Mobile-App Privacy War, Even as Congress and the Media Turn Up the Heat on Big-Tech
With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with …