East West Bank Leads the Series B Funding Round as a Strategic Investor CITCON, the leading cross-border mobile payment and …
Impact Launches New Solution to Optimize Mobile Partnership Experience
As Part of Its Partnership Cloud Platform, Impact’s Truelink Provides a Single Link to Intelligently Route, Deep Link and Track …
Rival Technologies Launches Chat Lab, an Insights and Engagement Platform for the Mobile and Messaging Era
Founder and CEO Andrew Reid to present disruptive new technology at the Insight Innovation Exchange Conference in Austin, Texas Vancouver-based …
Largest Mobile Lockscreen Platform Buzzvil Partners with Japan’s Ponta
The world’s first and largest mobile lockscreen media platform provider and a member company of the Born2Global Centre, Buzzvil announced …
In Focus: Mobile and Video Trends
Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a …
Pocketmath Unlocks the Next Era of Mobile User Monetization with White Label Audience Network Solution
Pocketmath, global ad and audience monetization programmatic technology leader, announced today that its proprietary audience network platform is now available …
5 Ways Mobile is Driving the Next Wave of Technological Innovation
For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has …
DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories
New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment DoubleVerify (“DV”), the leading independent provider of marketing …
Viacom and T-Mobile Reach Major Content Deal
Companies to Build Disruptive Mobile TV Options T-Mobile and Viacom Inc. announced that the companies have entered into a significant …
5 Ways Advertisers Can Ensure Campaign Success in the Mobile App World
Now that you’ve become an expert in web-based advertising, the consumer has moved on to the mobile app. What can …
Partnerize Launches Advanced Mobile App Capabilities for Partner Marketing Measurement
New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap …
DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video …
Inside Secure Selected by ATsolutions to Provide Market-Leading Code Protection for its Banking and Credit Card Apps
Inside Secure – at the heart of security solutions for mobile and connected devices, announced that ATsolutions, one of Korea’s …
Is SEO the Future of Successful Apps?
Google recently updated their mobile search algorithm to show the results of not only websites but also apps. Plus, the …
Mobile Customer Communications in a GDPR World
For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach …
Personalization, Mobile Technology, and Networking Drive Attendee Engagement at Events, According to New Cvent and Edelman Intelligence Report
With nearly 70 percent of marketing leaders stating that events play a significant role in accelerating sales, meetings and events …
GlobalSign Joins Microsoft Intelligent Security Association to Strengthen Mobile Authentication Security
Leading Certificate Authority Integrates with Microsoft Intune, a Top Enterprise Unified Endpoint Management Tool, to Help Mobile Users Easily Obtain …
Appnext Timeline Technology Continues to Power Mobile App Discovery and In-Device Personalization
Multiple Partnerships Established Reflect Hundreds of Millions of Mobile Users Who Are Served with Targeted App Recommendations Appnext, a leading …
Apptopia’s Mobile Intelligence Expertise Set to Disrupt Financial Sector
Apptopia, a market leader in mobile app intelligence, announced that it is working with Bloomberg to provide mobile data to …
Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises
Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader …