Appnext’s Recommendation Platform Ranked 3rd in India Following Facebook and Google in the AppsFlyer Performance Index

Appnext Demonstrated a Fundamental Business Change with Its Unique Technology and Placements Presenting a New Layer of App Discovery Experience Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard…

Adjust Releases Mobile Growth Map: Equips Marketers to Target and Retain High-Value App Users

New Retention Metric by Adjust Challenges Singular Focus on Installs Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018 charts growth, retention and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming and Utilities) to reveal how well the apps have performed. Marketing Technology News: Basis by…

Kuuhubb Announces Update on Next Generation Mobile Game Expansion into Match-3 and Casual Match-3 Esports Platforms

Kuuhubb Inc., a mobile game development and publishing company focused on providing the female audience with creative interactive gaming experiences, is pleased to announce the expansion of its current portfolio into the popular Match-3 genre with the pending commercial launch of two new titles, Dance Talent and Tiles and Tales. 1st Generation Foundation (Recolor, Recolor By Numbers, Incolour, My Hospital) Kuuhubb is building a leading lifestyle game portfolio and is solidifying its position as industry innovator,…

Top-Rated Stingray Music Mobile App Now Available Free in the US

Stingray, a music, media, and technology company, today announced that its highly-rated music app (4.8 in the Apple App Store and 4.7 in Google Play) is now available free to everybody in the US. Previously available exclusively to pay-TV subscribers, the Stingray Music app, a mobile music streaming service, offers an unparalleled listening experience of hundred genres like hip-hop, pop, electronic, indie, Christian, jazz, country music, and more! The comprehensive channel selection covers all styles and tastes, from the…

Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform

Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month over…

Lightricks Releases BoostApps Suite to Empower Solopreneurs and Small Businesses to Achieve Superior Results from Social Media Marketing

Lightricks Survey Finds 72 Percent of Solopreneurs and SMBs Don't Feel Their Current Online Marketing Strategy Is Effective, Expands with Three Apps to Specifically Serve Small Businesses and Brands Lightricks, a leading developer of subscription-based content creation tools, announced today the release of BoostApps, a suite of mobile tools for small businesses and brands to effectively engage consumers in ways that boost their bottom lines. Unlike content creation apps that focus solely on graphic design, BoostApps are…

Agora.io Fuels Faster Time-to-Market for Mobile App Developers with Agora Partner Gallery

New program connects developers with network of verified vendors Agora.io, the leading voice, video and live interactive streaming platform, announced the launch of Agora Partner Gallery, a network of preferred development, technology, and platform vendors, to help Agora's customers speed the development and launch of mobile, web, and desktop applications with real-time engagement features. Marketing Technology News: DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical…

MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing

Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective The Mobile Growth Summit (MGS) is proud to announce MGS Product Jam, a one-day event being held at the Tabletop Tap House in San Francisco on October 24, 2019. Product Jam will focus on app monetization, retention, engagement, and data from a product perspective – and is the only free event for app publishers. Product is the new marketing. The best way to improve retention…

New Mobile App for inMotion ignite Aims to Relieve Creative Directors, Project Managers, and Designers from Chasing Stakeholders for…

Reviewers Can View, Comment, and Approve Creative Assets on-the-go from a Mobile Device and Keep the Creative Process and Workflow in Motion inMotionNow, a leading provider of workflow management software for creative and marketing teams, announced it has released a new mobile app that works in tandem with the review and approval features of its flagship product, inMotion ignite. The inMotion ignite Review + Approval App for iOS enables stakeholders to review creative assets, leave feedback or comments, or approve…

Helsinki-based Apps and User Feedback Management Service AppFollow.io Secures $1.1 Million in Funding Led by Vendep Capital & RTP…

AppFollow, a Helsinki-based startup that helps businesses manage mobile apps and user feedback from all major app stores, has secured an investment of $1.1 Million The round was led by the company’s current investors — Vendep Capital and RTP Global, who have previously invested in AlphaSence, Delivery Hero, Inside Secure, Leadfeeder, Xolo and Yandex. The deal followed last year's round of $930k from Vendep Capital and continuous company growth in 2018 &  2019. This year, AppFollow doubled its ARR crossing €1M mark…

Aarki Recognized by SOOMLA as a Leading Mobile Marketing Platform Consistently Delivering High LTV

Aarki, a leading AI-enabled mobile marketing platform, has been acknowledged in SOOMLA's newly released Ad Lifetime Value (LTV) Benchmarks Report for 2019. The report provides an in-depth analysis that reveals mobile Ad LTV data for Day 7 and Day 30 broken down by media sources, device models, operating systems and countries. It's based on aggregated data collected through the SOOMLA engine during Q2 of 2019, analyzing 80 million user activities of more than 9 billion impressions over 450 apps.…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Multifamily Veteran Mikel Persky-Hassman Joins Mobile Doorman

Introduced as company's Director of Sales - West Mobile Doorman, the industry-leading creator of custom resident apps for multifamily communities, introduced Mikel Persky-Hassman as the company's new Director of Sales - West. With more than 30 years in the multifamily industry, Persky-Hassman infuses new sales, management and marketing expertise to the company's growing west coast presence. Prior to joining Mobile Doorman, Persky-Hassman spent years consulting for industry companies on both the vendor and property…

Using AI for Mobile App Development

The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business Today, Artificial Intelligence and Machine Learning are seen as part of the everyday life of large organizations in various fields. The rapid pace of AI development – achievements in unmanned aerial vehicles, the ability to beat humans at chess and poker, automated customer service and analytical systems – shows that AI is a revolutionary technology designed to change the way people use devices and conduct…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

ServiceNow Delivers Native Mobile Experiences at Scale for Work

owered by the Now Platform, Now Mobile and Mobile Onboarding Apps Deliver Intuitive Employee Experiences While Removing Friction from Everyday Work Tasks ServiceNow, the company that makes work, work better for people, announces the launch of native mobile experiences for everyday work across the enterprise with the general availability of its Now Platform New York release. For the first time, consumer-like mobile experiences that can make almost any everyday work task easy to do have arrived, making our work lives as…

WTG Integrates With AppSmart, Relaunches With Platform That Delivers Pioneering Technology to Agent Channel

The first-of-its-kind merger combines a telecom master agent and a cloud service provider to offer channel expertise and the most diverse portfolio of business solutions AppSmart, the channel-led, one-stop shop for all B2B technology services, announced that it has completed the integration of master agent WTG (World Telecom Group) into its company and the relaunch of the combined team under the AppSmart brand. The new AppSmart offers the digital transformation expertise of top channel leaders, best-in-class…

Voyant Accelerates Mobile Capabilities with Acrobits Acquisition

Acrobits' Mobile Softphone and SDKs to Bolster Voyant's Market Leading UCaaS and CPaaS Services Voyant, a leading UCaaS and CPaaS service provider to businesses, announced the acquisition of Acrobits, the market leader of mobile communication apps based in Prague, Czech Republic. Acrobits' portfolio includes mobile communication softphones for smartphones, WebRTC clients for browsers, and software development kits (SDKs) for developers. Acrobits has tens of millions of softphone endpoints deployed across a broad customer…

AppSwarm Appoints Deep Moteria as Chief Technology Officer

AppSwarm, Corp. appoints Deep Moteria as the new Technology and Business Analysis Director. Mr. Moteria offers over eight years of corporate leadership in software development companies. His experience includes mobile application development, SaaS products, and on-demand based software platforms. Deep has developed clients in over one hundred countries, from multiple start-ups to corporations such as Tesla in San Francisco, HOP delivery in Switzerland, Dhaweyee in Somalia, and the Thailand Ministry of Healthcare.…