MobileIron Named a Leader in Three IDC MarketScape Reports for UEM and EMM Capabilities

Mobileiron Recognized for Security, Application Ecosystem Support, Mobile Access Control, and Deep Support of Both Android and iOS Platforms MobileIron, the company that introduced the industry’s first mobile-centric, zero trust platform for the enterprise, announced that it has been named a Leader in three IDC MarketScape reports: Worldwide Unified Endpoint Management Software 2019–2020 Vendor Assessment, Worldwide Enterprise Mobility Management Software 2019-2020 Vendor Assessment2, and Worldwide Enterprise Mobility…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

MOBITV and Telia Carrier Team up to Offer Direct Connectivity for Streaming TV Apps

Telia Carrier announced that MOBITV, a global leader in app-based TV video delivery solutions, will utilize Telia Carrier’s #1 ranked global IP backbone to provide scalable capacity and connectivity for MOBITV’s Pay TV operator customers across the U.S. “We share MOBITV’s focus on value and customer service. By offering a predictable, three-tier option for connectivity from more than 100 POPs in the US, we are supporting MobiTV’s efforts to stand up new clients in a timely, efficient manner” For a first-rate viewing…

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences…

Intuitive visual interface combines goal-driven guidance and unified cross-channel management to make innovative customer engagement easy for the marketer Customer engagement company Airship introduced Airship Journeys, a new visual interface that makes customer engagement simpler and dramatically more effective for the marketer. Airship Journeys combines the power of visual sequencing and cross-channel branching with glanceable views of goal-based performance to make it easy for marketers to quickly create, manage and…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers a clear “opportunity gap” between how consumers use messaging today, versus how they would like to use it. For example, 62% of consumers would like to confirm…

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could you tell us about LumApps? Specifically, tell us how it helps enterprises turn employees into brand advocates? We’re a digital workplace company originally founded in 2012 in France with offices around the world including New York, Austin, San Francisco, Paris, Lyon, London, and Tokyo. Our flagship product is a social intranet that sits at the core of a company’s communications and workflows…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Largest Wholesale Grocery Supply Company in US Powers Growing Mobile Workforce with RingCentral Cloud Communications Solutions

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced that it has been selected by C&S Wholesale Grocers, Inc., the largest wholesale grocery supply company in the US, to enable its growing remote and distributed workforce and boost customer engagement. With more than 45 locations nationwide, C&S needed a cloud communications solution that enhances mobility, improves employee collaboration, and integrates with other cloud business…

With the Fall Shopping Holidays Coming, Southeast Asian eCommerce Companies like Akulaku Use Mobile Marketing to Move Users Through The…

Data from mobile marketing platform YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas: fall shopping holidays including Single’s Day (China, Indonesia, and Southeast Asia – November 11th), Harbolnas (Indonesia – December 12th) are providing opportunities for Southeast Asian eCommerce companies With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile…

Projetech Releases Suite of IBM Maximo Mobile App Solutions Powered by A3J Group

Suite of Mobile Applications Set to Increase Productivity of Maximo as a Service (MaaS) Amongst Current and Future Adopters Projetech, a global provider of IBM Maximo as a Service (MaaS), announced the launch of MaaS Mobile, a suite of easy-to-use mobile apps developed by their partner A3J Group, a company that connects businesses with consulting and software solutions for enterprise asset management (EAM). Designed to be compatible with Projetech's MaaS cloud offerings, MaaS Mobile apps help users perform Maximo tasks…

As Gen Z Is Set to Rewrite the Future of Mobile, App Annie Releases Report to Help Companies Win With This Next Generation

App Annie, the leader in mobile market data and analytics, released a groundbreaking report on Generation Z, How to Win Gen Z, a demographic that's now the largest population on Earth and the mobile-first generation. This report is essential for businesses to gain insight into this emerging economic engine to fuel revenue and relevance for the long term. "Gen Z is the first generation to grow up on mobile," said Ted Krantz, CEO of App Annie. "They already influence $600B in spend in the US alone—companies need to aim…

Movable Ink Announces Planned Expansion into Mobile Channel

Movable Ink has announced today at its annual Think Summit the company’s plans to expand into the mobile channel. As part of this initiative, the company has announced new partnerships with mobile marketing platform providers Airship, Braze, and Localytics. Movable Ink has also integrated with Branch to enhance the mobile app user experience through deep linking of dynamic content and to provide marketers with end-to-end attribution and performance tracking. At the same event, Movable Ink announced the launch of unique…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Marketers Can Now Integrate Highly Personalized Mobile In-App Engagement Into a Customer's Cross-Channel Journey With Their Brand, Leveraging All the Predictive Capabilities of Blueshift Blueshift, the leading Customer Data Activation Platform, announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional channel within its multi-channel campaign builder, and a next-generation message creation studio. The latter comes complete with a library of pre-built…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

Finance Marketers Need These Three Things in Their Mobile Strategy

Over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling the pressure. How do you keep users engaged and avoid churn? Consider these three factors as you navigate growth and complexities of mobile banking. Finance has been transformed by mobile forever: over the past five years, user activity on finance apps has rocketed by 354%. While this is great news for FinTechs, many of the more traditional banks are feeling…

Mobile In-Game Advertising

More Game Developers Turn to Advertising With gaming shifting to mobile, developers are looking to monetize their games through advertising, and advertisers are realizing that mobile games attract players from nearly all demographics. How big is the market for mobile in-game advertising? We estimate that the US market for in-game advertising on all devices will exceed $3 billion this year, with mobile comprising the majority. Ad spend in all games grew 16% in 2019 and will continue to grow by double-digit rates…

Akamai Edge Platform Increases Security Protections for Content, Sites, and Apps

Enhancements Accelerate Cloud Transformation and Improve Security Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, today announced enhancements focused on maximizing security, quality, and reliability from the cloud to the digital touchpoint. With these new features, the Akamai Intelligent Edge Platform enables organizations to optimize and secure the critical point where they monetize and differentiate their services and push the boundaries of digital experiences.…

iOS13 Will Force Marketers to Consider the Value They Exchange with Mobile Users

The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in the way mobile/digital marketers treat user data. Using location data as an example, the new permission options of iOS 13 will make it imperative to focus on the value that is offered to users in exchange for their information. The days of marketers collecting user data without justifying it or explaining how it benefits users are over. This is great news for mobile users, that will now benefit from not only more control and…

BigCommerce Partners With DEITY to Simplify Mobile Commerce Experiences for Enterprise Brands

DEITY becomes Elite BigCommerce Partner, builds native Progressive Web Apps (PWAs) connector into BigCommerce BigCommerce, the leading open SaaS ecommerce platform for fast-growing and established brands, announced that its new partner and microservice-oriented architecture platform DEITY has launched DEITY Falcon for BigCommerce, a Progressive Web Apps (PWA) front-end that will give BigCommerce merchants the ability to use PWAs to deploy highly-engaging, native app-like experiences on desktop and mobile devices. DEITY…