AppSwarm Corp, a company focused on the acquisition and development of application-based technologies, announced plans to develop a suite of …
AppsFlyer Upgrades Active Fraud Insights to Refine Mobile Marketing Analytics
In the first quarter of 2017, AppsFlyer’s Active Fraud Insights helped marketers detect and address over $30 million in fraud AppsFlyer, …
Tapjoy Research: Mobile Gaming Apps Provide Higher Brand Engagement Than Social Apps
Mobile media is taking marketers by storm. Gaming apps, in particular, have proved to be high ROI-churner in 2016 compared to …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Personalized Mobile Messaging Platform Raises $40 Million Series B
Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, …
Digital Turbine and Razer Partner to Bring the Hottest App Titles to Mobile Gamers Worldwide
Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers and Razer (1337.HK), the leading global …
KnowBand’s No-Code Mobile App Builder Brings Leverage of Creating E-Commerce Mobile App for Every Online Store
Creating Mobile Apps for an E-Commerce Website Isn’t Dependent on Coding Now. Knowband’s No-Code Native Mobile App Maker Has Made …
Every Enterprise has Mobile Security Attacks and Threats, Says Zimperium’s “State of Mobile Enterprise Security” Report
Global Report Contains Data for the First Half of 2019 From More Than 45 Million Endpoints According to data and …
AppsFlyer Launches Post-Attribution Protection to Address $2.3 Billion in Global App Install Fraud Exposed to Date in 2019
Finance, retail and travel apps are among the hardest hit according to 2019 State of Mobile Fraud AppsFlyer, the global …
Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report
Survey of US Smartphone Users Reveals Hunger for Great Deals, Preference for Brands That Use Mobile Messaging Platforms Vibes, a …
Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3%
Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers Kargo, the leader in mobile …
Mobify Report Delivers First Ecommerce Benchmarks for Progressive Web Apps
Research helps marketers and ecommerce professionals improve micro-conversion, bounce rates and more as they strive for faster performance and better …
Tapcart Fuels the Future of Mobile Commerce with $4 Million in Funding from Greycroft
Tapcart powers mobile apps for thousands of the world’s fastest-growing Shopify brands Tapcart, a SaaS platform that allows Shopify brands …
Whetstone Technologies Announces SoniBridge – Enabling Mobile Marketing for Voice Assistants
Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via …
PINCHO and by CHLOE. Select Thanx to Create Superior Branded Apps for Customer Loyalty and Online Ordering
New PINCHO app now available, by CHLOE. app coming soon Thanx, a leading provider of customer engagement and retention tools …
Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform
Blackstone announced that private equity funds managed by Blackstone (“Blackstone”) have agreed to acquire Vungle, a leading performance marketing platform …
MobileIron Extends Microsoft Integration with Support for Microsoft Intune Device Compliance Service
Joint Microsoft and Mobileiron Customers Will Have More Mobile Security Options With Applications Such as Office 365 MobileIron, the industry’s …
CooTek Recognized With User Growth Award at 2019 Mobile Attribution & Marketing Analytics Summit
CooTek, a fast-growing global mobile internet company, announced it was recognized with the User Growth Award at the 2019 Mobile …
Baidu Transforms Mobile Ecosystem with New Integrated AI Solutions
The Baidu Smart Mini Program now has more than 150,000 developers and 250 million daily active users Baidu, Inc. announced …
10 Tips for Using Messaging Apps in Customer Care
Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, …