Tamatem, the leading mobile games publisher in the Arabic speaking market, has raised a $3.5MM Series A follow-on round. The round was led by existing investor Wamda Capital, with participation from  Modern Electronics Company (a subsidiary of AlFaisaliah Group) and North Base Media. The purpose of this round is two-fold: to double down on Tamatem's efforts in the region, and to expand beyond the MENA to underserved markets worldwide. In 2020, Tamatem will grow the marketing scale of their existing titles, including…

According to a Forbes article, 8 out of 10 CEOs consider mobile technology as “strategically important” to their business operations. Also, 86 percent of them have considered mobile app as the key to operational success. A manufacturing industry, by nature, can be extremely chaotic. Just consider a manufacturing plant- dozens of machinery installed in one place, a team of technicians and quality control inspectors, in tandem with thousands of items rolling off the assembly line. In order to control all the different…

With New Enterprise Apps, One of the Industry’s Largest Collection of Data Connectors and an Expanding Partner Ecosystem, Domo Makes It Easy to Find and Build Solutions to Modernize Any Business Process Domo launched the next generation of the Domo Appstore including a new collaboration with Amazon Web Services (AWS) designed to help customers modernize any business process and get BI leverage at cloud scale in record time. Through Domo’s collaboration with AWS, customers will be able to access and integrate any data…

Friendable, Inc. is pleased to provide additional insight into an ever expanding, online and mobile dating marketplace. As the Company’s app nears release, these latest statistics identify Friendable’s opportunity to capture its share of the market. According to the article and data culled from App Annie's “State of Mobile” Report, which came out earlier in the year and cited money spent was double what was spent two years ago. It also drills into what exactly these consumers are spending their money on, with many apps…

Innovative eMarketplace sets a new bar for engagement and retention for millions of buyers and sellers with global leader in customer engagement Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst…

Aurora Mobile Limited, a leading mobile developer service provider in China, released a report that provides deep insights into key mobile internet trends and usage that have been taking place since the outbreak of the coronavirus began prior to the Chinese New Year holiday (“CNY Holiday”). Leveraging its cutting-edge technology, analytics and ability to quickly analyze cross-industry mobile internet data, Aurora Mobile has been carefully monitoring the usage of apps in real-time throughout the outbreak. As the coronavirus…

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

In the EU, Facebook apps helped organizations earn USD 228 billion in sales last year. In addition to sales, the app-driven economy also generated more than 3 million jobs in the marketing technology industry.

Partnership will accelerate growth of the digital workplace market; LumApps attains ISV Gold Partner status LumApps is a collaborative, social intranet designed to simplify internal communications and increase employee engagement. The platform consolidates a company's working tools in a full-cloud Digital Workplace: corporate and personalised content, social communications, business tools and applications, all accessible at any time and available on mobile devices. Marketing Technology News: Avaya and RingCentral…

98,000 Malicious Android Apps and 43 Million Infected Devices in 20 Countries 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released by mobile technology company, Upstream. The “Invisible Digital Threat” data is based on deployments of Upstream’s Secure-D full-stack anti-fraud platform that detects and blocks fraudulent mobile transactions mostly originated from ad fraud malware. The platform at the end of 2019…

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

cxLoyalty Group, a global leader in loyalty and customer engagement, announced the appointment of Marc Lefar to its Board of Directors. Lefar is the Chief Executive Officer of RentPath, a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps, including ApartmentGuide.com, Rent.com and Rentals.com. Prior to joining RentPath, Lefar was the Chief Executive Officer of Vonage, a position he held from 2008-2014. Under his…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

The Company’s Sales Force Automation (SFA) Tool Expands Functionality With New Partners and Integrations Zendesk, Inc.  announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the sales stack. Now, sales reps can access important customer context from various marketing, quoting, storage and invoicing tools directly within the Zendesk Sell interface to create a single, comprehensive profile of the…

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences. Here’s what I believe we will be seeing in 2020: The 90s Are Back – Retro Design Trends High-waisted jeans, chokers, flannel shirts, and combat boots. Nostalgic for the 90s yet? Designers clearly are, and it…

dotCMS is pleased to announce they have awarded Willowtree Apps with the Platinum partnership.  A first, going into the new year and reflecting the maturity of dotCMS partner network as well as Willowtree’s commitment to the product. Combining dotCMS’s industry leading enterprise-grade Content Management System with Willowtree’s world class digital product services dotCMS is pleased to announce they have awarded Willowtree with the Platinum partnership. A first, going into the new year and reflecting the maturity of the…