GoPro App Update Unlocks New Features and Tools for Photo and Video Editing; Lays the Groundwork for Future Innovation Got content? GoPro is here to help you view, edit and share it faster and fresher with its new GoPro app update, released. The update integrates the best of the Quik video editing app into the GoPro app, and introduces a fresh visual design, improved storytelling tools and enhanced filter capabilities, all powered by a revving new software engine. This is the first in a series of GoPro app updates…

At GoodFirms.co you can come across several surveys conducted to help the entrepreneurs to explore and boost their businesses. GoodFirms highlights the research done on ecommerce marketing strategies, ecommerce apps, mobile apps cost and mobile app usage report. So that the organizations optimize, follow new trends and strategies to flourish their online business globally. Here is a summary of the surveys above conducted by the research team of GoodFirms:  4 Ecommerce Marketing Strategies for Small Businesses:…

The Deal Will Support and Strengthen ServiceNow’s Focus on Delivering Consumer Grade Mobile Experiences at Work ServiceNow, Forbes’ No. 1 World’s Most Innovative Company in 2018, announced it has signed an agreement to acquire the in-app mobile analytics platform and R&D talent of Appsee, an Israel-based application analytics platform company. With the acquisition of Appsee’s intellectual property and key Appsee talent, ServiceNow will further its mobile application and web browser strategy by adding deep user…

Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2018, the report draws on 370 media networks to examine 20 billion app installs, 11,500 apps, and 39 billion app opens. While Facebook and Google continue to dominate the rankings…

People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, the world leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in…

Mobile Finance Apps Continue to Grow in Strength – Over 70% of Respondents Used One in the Last Week Webpals Mobile, the mobile division of Webpals Group, a leading performance-driven user acquisition company, revealed that over 72% of respondents trust syncing their personal finances on their mobile phones. This is according to a recent survey conducted with Google Consumer Surveys. According to Webpals’ findings, over 60% of consumers use financial apps for everyday banking, such as viewing account balances, budgeting…

With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics platform CleverTap released its latest Industry Benchmarks for Mobile Payment Apps report. Based on the analysis of billions of data points aggregated from over 583 million unique users across 700+ million devices, the results reveal a highly-competitive landscape in which app publishers struggle to move users along the customer journey starting from user…

Expands AR Market for Everyone with NO Coding Skills PlugXR, Inc., an Augmented Reality (AR) /Virtual Reality (VR) /Mixed Reality (MR) Silicon Valley startup based in San Jose, California (USA), Sweden (Europe) and Hyderabad (India), announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes. PlugXR announces Augmented Reality Creator (Beta) to create fastest Mobile AR Apps for Free “We…

SpotMe, a leading enterprise engagement platform for live event, virtual meeting and engagement apps, announced that it has been named a Leader in G2 Crowd's Summer 2018 Grid for Mobile Event Apps. The company earned high marks for implementation, relationship and usability. "At SpotMe, we pride ourselves on providing our customers with a battle-tested, flexible software platform and adaptable service levels delivered by our world-class team," says Pierre Metrailler, CEO of SpotMe. "We are honored to have been named a…

PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2018, which delved into key trends in mobile advertising for Q1. The report includes highlights around mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.…

Shani Rosenfelder Head of Content and Mobile Insights, AppsFlyer How do you make sure that only real people see your ads? According to a leading source of ad tech reporting, ad fraud costs the industry $8.2 billion a year in the US alone. As advertisers move to digital channels, how should you protect your brand and seek better efficiency and ROI for your ad dollars? We sat down with Shani Rosenfelder, Head of Content and Mobile Insights at AppsFlyer, to discuss the state of ad fraud and the major challenges faced by…

Ahead of Regulatory Changes, Liftoff Data Reveals Now is the Time for Finance App Makers to Capture Market Share in EMEA  Despite having considerably lower registration and activation rates compared to APAC, financial apps in Europe have a chance to seed usage by capitalizing on a low cost-per-install before the Payment Service Directive (PSD2) increases competition. Read More: Five DIY Activities to Become a B2B Content Rockstar Liftoff, a leader in mobile app marketing and retargeting, has released a new report…

Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report reveals that reservation bookings on mobile have finally hit critical mass adoption, and highlights clear differences in how men and women use…

Although the majority of benefits of a mobile application are confined to B2C businesses, B2B businesses can still benefit from mobile applications. With the right setting and strategy, a business can take advantage of on-the-go mobile applications. For businesses, the chances of running into troubles such as dealing with financing and building the workforce can be overwhelming. Additionally, the challenges with management and coordination among team members can also hamper the service quality. Adding to that, it becomes…

Customer Experience has become the cornerstone of today’s digital marketing. A single bad online review can damage a business’ reputation to a greater extent. In fact, around 84 percent of people do no rely on adverts. Instead, they prefer third-party validation when making any digital purchase. With the world riding the digital wave, customer experience is going to be a top priority for the upcoming years. On the other side, it is the experience customers receive which makes them loyal, not loyalty, product, or price…

Marketing analytics and attribution specialist integrates with leading app commerce software platform to help retailers unlock the power of mobile campaign data Native SaaS retail mobile app platform, Poq, announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer. The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer…

Biteable, an online video builder, announced that it has raised $7 million in venture funding led by Cloud Apps Capital Partners. Biteable will use the investment for product development and expanding its global customer base. The company expects to continue scaling its teams across go-to-market, product, engineering, and operations functions. The company has doubled its headcount within the last year, and hiring continues across all functions. Cloud Apps Capital Partners' investment provides Biteable with access to…

BBTV Holdings Inc, a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of mobile gaming app, “Fernanfloo Party”, in partnership with top Latin American content creator, Fernanfloo. Fernanfloo Party features Latin America’s top YouTuber, Fernanfloo. With 38.6M YouTube Subscribers and over 8.7B all-time YouTube Views, he’s the world’s #40 top YouTuber, ahead of Ellen, Rihanna, and Billie Eilish. BBTV's first game with Fernanfloo, The…

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as mobile gaming platforms make strategic advances. With more than 80% of consumers now playing digital games, we expect even the most reluctant brands will embrace exciting new ways to engage gaming audiences in the year ahead. A key driving force for greater adoption has been the COVID-19 pandemic, which created a surge of growth in digital…