Aurora Mobile Enters into Partnership with Kuaikan World to Upgrade Digital Operations

Aurora Mobile Limited, a leading mobile developer service provider in China, announced that it has entered into a partnership agreement with Kuaikan World (Beijing) Technology Co. Ltd. (“Kuaikan World”), the largest comic platform in China, to upgrade its digital operations. Aurora Mobile will leverage its industry-leading AI-driven push technical capabilities and machine learning-based intelligent operational data analytics to provide Kuaikan World with stable, efficient, secure, and intelligent push services that will…

AppsFlyer Exceeds $200 Million in ARR, Sets Sights on Shaping the Future Marketing Tech Stack; Opens New Office in Australia

Salesforce Ventures joins the latest Series D round led by General Atlantic, to support AppsFlyer's rapid growth and product innovation AppsFlyer, the global attribution and marketing analytics leader, announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront. As shifting privacy policies and regulations transform the…

OKO Powers Mobile Engagement for Emerging Markets with 8×8

8x8, Inc., a leading integrated cloud communications platform provider, announced that OKO, a provider of index insurance and other farming-related services to smallholder farmers in emerging countries, has selected 8x8 to transform communications with farmers across Africa, dramatically improving service delivery and providing enhanced customer experiences via the 8x8 Communications Platform as a Service (CPaaS) Chat Apps API. OKO provides effective, affordable crop insurance to farmers in emerging markets by using new…

70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App Trends Report

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

Comscore Research Captures Evolving Consumer Mobile Behavior

As consumers around the world spend more time online, new research from Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories affected by the COVID-19 pandemic begin to recover and digital video consumption rises. This research comes from Comscore's 2020 Global State of Mobile report, which uses Comscore's mobile and multi-platform data to explore mobile trends and behaviors and the impact of COVID-19 on…

TEGNA Updates Station OTT Streaming Apps on Roku

TEGNA Inc. announced it has completed an update of its stations’ over-the-top (OTT) streaming apps on Roku, enhancing the experience for viewers. TEGNA also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, TEGNA stations’ local news and other programming will be available to consumers on the two dominant OTT streaming media players, which comprise 70 percent of the U.S. market. TEGNA’s OTT station apps offer…

BBTV Launches New Mobile Game Offering With Key Content Partner James Rallison

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

Vibes Recognized as a Leader Again in Gartner Magic Quadrant for Mobile Marketing Platforms

Vibes, the technology pioneer powering the direct-to-consumer mobile engagement revolution, has announced it has been named as a Leader for the second straight year by Gartner in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms research report.  This continued recognition is based on Vibes's completeness of vision and ability to execute. The Vibes mobile engagement platform unifies all mobile channels and excels in helping brands develop cohesive and intelligently automated consumer experiences across the…

AppsFlyer Launches First Global Attribution Solution for Apple’s App Clips

Leveraging AppsFlyer’s OneLink deep linking technology, brands can now provide a seamless customer experience with measurement capabilities across all devices AppsFlyer, the global attribution leader, announced the launch of the first-to-market attribution solution for App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly without installing the app. This latest launch complements AppsFlyer’s growing portfolio of market leading, best-in-class attribution solutions and integrations…

Airship Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

This is the second consecutive year Airship has been positioned highest for ability to execute and furthest for completeness of vision in the Leaders quadrant Customer engagement company Airship announced that it has been named a Leader by Gartner, Inc. in its 2020 Magic Quadrant for Mobile Marketing Platforms. 1 Among 13 vendors evaluated, Airship was positioned highest in its ability to execute and furthest to the right for its completeness of vision for the second consecutive year. A complimentary copy of the report is…

179 Organizations Worldwide Call on Google to Ban Apps that Encourage Smoking and Vaping from Google Play Store

The Campaign for Tobacco-Free Kids along with 179 organizations from 62 countries today called on Google to adopt a new policy prohibiting applications that encourage the purchase or consumption of smoking and vaping products in the Google Play store and to remove all current apps promoting smoking or vaping from Google Play. Apple, Amazon and many other companies have already adopted similar policies that prohibit the promotion of tobacco or vaping products. Following a November 2019 announcement by Apple that the…

AppsFlyer Launches Incrementality, Empowering Marketers to Understand the Real Value of Their Campaign Investments

AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns. AppsFlyer, the global attribution leader, announced the launch of Incrementality, its comprehensive cross-network solution that enables marketers to measure, analyze and optimize the incremental lift from their remarketing campaigns. With Incrementality, marketers can gain a better understanding of how their campaigns are impacting their bottom line,…

App Annie Releases New Gen Z Report With Insights on Winning Over the Mobile Generation

App Annie, the leading mobile data and analytics company, released a report on Generation Z, How to Build a Winning Gen Z Strategy on Mobile, that reveals the mobile habits of this generation to help businesses understand and cater to this group. Gen Z is quickly becoming one of the world's most powerful consumer segments - as one of the youngest generations, Gen Z amounts to a third of the world's population and controls an estimated spending power of $143 billion annually. With 98 percent of Gen Z owning a smartphone,…

Adjust Launches Subscription Tracking Product As Mobile Streaming And App Subscriptions Boom

New Survey Commissioned by Adjust Finds American Consumers Spend an Average $20.78 a Month on App Subscriptions, With More Than a Third Using Their Smartphones to Stream Video and TV Services Every Day As the mobile app subscription business accelerates, Adjust launches its new Subscription Tracking product to give marketers better visibility into subscription performance. This follows a broader shift toward subscription-based monetization models, with Apptopia estimates showing that app-based subscriptions generated over…

Messages Improved Apps Launch to Enable Free and Secure “Internet of Messaging”

Mei App Inc announced the launch of its Messages Improved network of apps with the support of telecommunication operator partners around the world. The network aims to be the first advanced messaging network that allows every person with an Android smartphone to securely message with friends and family for free, even when they run out of data or can't connect to Wi-Fi. The initial set of operator partners spans over 10 different countries & territories, including Bangladesh, Kenya, Hong Kong, Nigeria, Poland, Ukraine …

AppsFlyer Announces its Advanced Deep Linking Solution, OneLink, Now Available on Salesforce AppExchange, the World’s Leading…

Customers can now benefit from an improved journey from email campaigns to contextual in-app experiences, creating a conversion path to boost ROI AppsFlyer, a global attribution leader, announced it has launched OneLink, its deep linking solution, on Salesforce AppExchange, empowering customers to send users directly from their mobile inbox to in-app experiences, helping prevent a disjointed mobile journey. AppsFlyer’s OneLink generates a single link that leads users to a mobile app or app-store. Through AppsFlyer’s…

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Mitto Extends Messaging Support for Major Chat Apps, Enabling Brands to Reach Billions of Users

Chat apps used by consumers for a wide range of brand engagement purposes, especially strong outside the U.S., according to new Mitto survey Mitto, a leading provider of global omnichannel communications solutions, announced it now supports application-to-person (A2P) messaging via all major chat apps, extending brands' ability to engage with customers on their preferred channels. Mitto's extended A2P support for all major chat apps coincides with new research from the company, which reveals insights into consumer…

Sendbird Launches Self Service Option for Sendbird Calls APIs, Making It Fast and Easy for Any Organization to Embed Voice and Video Calling…

Company continues to add new features to Sendbird Calls to facilitate online connections and reduce social isolation caused by COVID-19 Sendbird, the leading interactions API service for mobile and web applications, announced that it has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording.…

Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers Value Most

Many pandemic-induced behaviors are here to stay, presenting digital transformation opportunities, according to a study conducted by Sinch. A new global study, commissioned by Sinch, finds COVID-19-induced behaviors such as avoiding crowds, flying, and dining out are here to stay, even in a post-pandemic world. According to the study from Sinch, a global leader in cloud communications for mobile customer engagement, even when the pandemic is over, 58% of people will continue to avoid crowds, 52% will avoid unnecessary…