SAP Litmos Training Content Extended to Salesforce Users; Offers Fresh Features for Mobile Learning

SAP SE announced a new enterprise edition of the SAP Litmos Training Content solution, with more than 2,000 video or downloadable courses, including 150 courses designed for customer-experience professionals. The new edition also extends SAP’s learning portfolio to customer-facing professionals using Salesforce solutions. Additionally, a new app for iOS and Android allows users on the go to learn the latest about their products and services or acquire customer-service and leadership skills. Marketing Technology News:…

Apple Celebrates the Best Apps and Games of 2019

Apple revealed the best apps and games and the most powerful trends that drove app culture in 2019. Apps help simplify our lives and express our creativity, connect us to friends, family and the world beyond, and of course, have fun. In 2019, apps made their mark by reflecting the zeitgeist of our society and sitting at the nexus of digital and pop culture. “Developers around the world inspire us all with innovative apps that have the power to influence culture and change our lives, and this year that is as true as ever.…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

AdTheorent’s Dining Trends Report Examines Role of Mobile in the Dining Journey, Visitation Drivers as well as Payment, Menu and AI…

The AdTheorent/Harris Poll Consumer Survey Data Shows 70% of Consumers Use Their Mobile Device During QSR/FCR Food Purchasing Journey; Mobile Ads are Top Visitation Drivers AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the results of AdTheorent's Dining Trends Report, based on research conducted online by The Harris Poll on behalf of AdTheorent among over 2,000 U.S. adults. The AdTheorent-commissioned research…

Cubed Mobile Named a 2019 Gartner Cool Vendor

Cubed Mobile Among Leading Vendors Selected for the Cool Vendor Report Are Innovative, Impactful and Intriguing Cubed Mobile has been named a Cool Vendor in the Gartner Cool Vendors in Communications Service Provider Business Operations report. Cubed Mobile delivers comprehensive unified corporate communication and mobile device management with complete protection, communication, and productivity in a single package. The complete workspace, encapsulated into an app, transforms any phone into a unified communication hub…

Wirecard and Orange Bank Enable Mobile Payments for Even More French Consumers

Leading French online bank Orange Bank optimizes its service offering thanks to Wirecard Wirecard, the global innovation leader for digital financial technology, and Orange Bank are expanding their successful cooperation and now offering all Android users in France convenient mobile payment with Google Pay. Thanks to Wirecard, Orange Bank has already established itself as the market leader for mobile payments in France – 17% of such payments were made via the Orange Bank App in 20181. The addition of…

UConn Stamford and Synchrony Establish Digital Technology Center to Accelerate Innovation in Digital and Mobile

Public-Private Partnership Equips Students with Experiential Learning, Helps Grow Local Talent Pipeline Synchrony and the University of Connecticut (UConn) expanded their four-year partnership to help advance technology education and digital expertise for next generation leaders. The organizations celebrated the opening of the Digital Technology Center (DTC) at the UConn Stamford campus and also announced the first $1 million gift to UConn's Connecticut Commitment, an initiative that provides free tuition to…

AdColony Partners with Digital Commons to Elevate Mobile Ad Experience in New Zealand

Leading International Mobile Video Ad Provider and Regional Marketing Expert Will Bring New Digital Channels and Creative Executions to Brands and Agencies in the Country AdColony, the in-app marketplace for brands, and Digital Commons are pleased to announce a partnership to offer AdColony’s award-winning mobile ads to advertisers in New Zealand. The agreement brings together AdColony’s award-winning Instant-Play™, Aurora™ HD Video and Playables technology and Digital Commons’ reach and expertise in the growing mobile…

LogMein Brings Integrated AI Chatbot and Human Customer Engagement to the World’s Most Popular Messaging Apps

Bold360 Expands Messaging to WhatsApp, WeChat, Facebook Messenger, and SMS Text LogMeIn announced it is making it easier than ever for customers to engage with businesses on the messaging applications they prefer to use. Bold360’s latest release helps businesses transform contact centers by offering always-on, scalable, and best-in-class customer engagement on the most popular global messaging channels including WhatsApp, WeChat, Facebook Messenger, and SMS Text. Messaging apps have become a preferred platform for…

Monster Launches Mobile Video App Using Brightcove’s Video Platform

Monster Studios Connects Job Seekers and Recruiters Using Innovative Video Technology to Ensure Qualified Candidates Match Company Cultures Brightcove Inc., the leading global provider of cloud services for video, announced that Monster, a global leader in connecting people and jobs, has selected Brightcove as its partner of choice to power the new Monster Studios mobile video app. The video app which launched earlier this year enables talent acquisition, recruitment, and HR teams to quickly and easily record, edit, and…

Adjust Simplifies Campaign Management and Combats Fraud Amid Soaring Mobile Ad Spend in 2019

With mobile expected to account for 50% of global internet ad spending by 2021, Adjust, the leader in mobile measurement, fraud prevention and cybersecurity, built up capabilities in 2019 to simplify marketing and battle ad fraud, helping mobile advertisers protect their budgets and maximize ROI. Sustainable growth and global expansion Adjust's 2019 in review infographic Adjust has seen substantial growth in 2019. Profitable since 2015, the company raised nearly $230 million — one of…

Consumer Interest in Subscription-Based Apps Skyrockets While Purchase Rates Drop 200%, Shows New Liftoff Report

Liftoff’s Annual Mobile App Trends Report Points to a Cultural Shift in Consumer Purchase Behavior as Subscription Rates Jump More Than 1.5x Year-Over-Year Liftoff, the leader in performance-driven mobile user acquisition, released its annual Mobile App Trends Report which provides insights into the boomping app economy. Specifically, the report found a cultural shift in consumer purchase behavior, as users demonstrate a preference for enrolling in subscription services over making one-time purchases. Drawing upon…

Top 5 Best Mobile App Development Agencies in Bahrain

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI. Bahrain is one of the leading hubs for mobile app development agencies, with a diverse list of the international client base. Read More: It’s Time for AdTech to Get…

Mimecast Challenges Shadow IT with Stronger Visibility into Cloud App Usage on Mobile and Desktop Devices

New Mimecast Web Security Capabilities Reduce Security, Data and Compliance Risks Mimecast, a leading email and data security company, today announced the release of added application visibility and control capabilities to its Mimecast Web Security service. Application Visibility and Control will help Mimecast customers overcome the challenge of Shadow IT by uncovering Cloud app usage within their organizations and providing the necessary tools to control access. These new capabilities strengthen overall cyber resilience…

Comscore Releases 2019 ‘Global State of Mobile’ Report Revealing Unique Insights Across 10 Markets

New Research Finds Nearly 80 Percent of U.S. Total Online Minutes Are Spent on Mobile Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving consumer landscape, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to unveil its 2019 'Global State of Mobile' report. This new study is designed to help marketers understand the mobile audience trends, and emerging content categories and apps that…

Cross Promotion Solutions for Mobile: The Pros and Cons

Here’s the situation. You open up a business, say a coffee shop, and spend a ton of time and money getting new customers into the door. Then you open up a bakery, which fits pretty well with your existing customer base. The natural step would be to advertise your bakery to your warm client base, right? Well, it’s not so straightforward. The financially logical step would be to analyze how much you should spend advertising to your existing clients, so that you’re not overpaying. And from the perspective of your coffee shop,…

MobileIron Named a Leader in Three IDC MarketScape Reports for UEM and EMM Capabilities

Mobileiron Recognized for Security, Application Ecosystem Support, Mobile Access Control, and Deep Support of Both Android and iOS Platforms MobileIron, the company that introduced the industry’s first mobile-centric, zero trust platform for the enterprise, announced that it has been named a Leader in three IDC MarketScape reports: Worldwide Unified Endpoint Management Software 2019–2020 Vendor Assessment, Worldwide Enterprise Mobility Management Software 2019-2020 Vendor Assessment2, and Worldwide Enterprise Mobility…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

MOBITV and Telia Carrier Team up to Offer Direct Connectivity for Streaming TV Apps

Telia Carrier announced that MOBITV, a global leader in app-based TV video delivery solutions, will utilize Telia Carrier’s #1 ranked global IP backbone to provide scalable capacity and connectivity for MOBITV’s Pay TV operator customers across the U.S. “We share MOBITV’s focus on value and customer service. By offering a predictable, three-tier option for connectivity from more than 100 POPs in the US, we are supporting MobiTV’s efforts to stand up new clients in a timely, efficient manner” For a first-rate viewing…

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences…

Intuitive visual interface combines goal-driven guidance and unified cross-channel management to make innovative customer engagement easy for the marketer Customer engagement company Airship introduced Airship Journeys, a new visual interface that makes customer engagement simpler and dramatically more effective for the marketer. Airship Journeys combines the power of visual sequencing and cross-channel branching with glanceable views of goal-based performance to make it easy for marketers to quickly create, manage and…