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The Personalization Summit of 2018 Will Reveal Strategies to the Theme ‘Realizing the One-To-One Dream’

The Premier Industry Event, Hosted by Evergage, is to Feature Industrial Speakers and Personalized Insights from Global Brands  Evergage, the 1-to-1 Platform Company, has announced its agenda for its 5th annual Personalization Summit. The summit is scheduled to be held from September 11-13 at the Boston Park Plaza. The theme of the summit is “Realizing One-to-One Dream” which is a premier industry event, featuring keynotes from CX Luminary Don Peppers and Evergage CEO Karl Wirth. The industry event will also provide…

Luxury Brand Diane Von Furstenberg Attributes 11% of Revenue Being Driven by Personalization

After Online Overhaul, Qubit Pro and Qubit Aura Used to Create Seamless Multi-Channel Visitor Journeys Using the Qubit Pro personalization platform and Qubit Aura, the product discovery solution for mobile web, Diane von Furstenberg (DVF) has been able to leverage Qubit’s proprietary machine learning technology to create in-the-moment experiences - serving the right message, offer or product in the right place and at the right time, increasing brand engagement and customer loyalty. DVF now attributes 11% of its revenue…

Get on Board with Personalization: How Two Luxury Cruises Improved Digital Customer Experiences

It’s no secret that digital experiences are what drive today’s consumer forward, and companies that don’t operate digitally are severely limiting their chances of maintaining a positive brand reputation. Not only are customers demanding more online offerings, but they’re also expecting those experiences to have the same level of individualized service that they would receive when working directly with a customer service representative. This evolution has had a particularly strong impact on the travel industry, which once…

Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space

Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines Dynamic Yield, the AI-powered omnichannel personalization engine, today announced it raised $32 Million in Series D funding led by Viola Growth, with participation from Union Tech Ventures. The funding will enable Dynamic Yield to power individualized experiences beyond web -- across kiosks, call centers, POS systems, IoT devices and more as the company sets its sight on becoming the industry’s first personalization anywhere…

Monetate Recognized as a Leader in 2018 Gartner Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute in Inaugural Gartner Magic Quadrant for Personalization Engines Monetate announced that it has been named a Leader in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. Monetate was among 18 vendors positioned in Gartner’s first-ever Magic Quadrant for Personalization Engines. “As demand for more personalized experiences among…

Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute. According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with…

Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines

Company Positioned Furthest on the Completeness of Vision Axis Overall by the Leading Research and Advisory Firm Episerver, the company transforming digital experiences, announced its recognition as a Visionary in Gartner's 2018 "Magic Quadrant for Personalization Engines."  Gartner analyzed Episerver among 17 other vendors. The company was placed the furthest on the completeness of vision axis overall. The report, which is the first of its kind from Gartner, states that "marketing leaders can use this research to…

Dynamic Yield Named a Leader in Gartner Magic Quadrant for Personalization Engines

Positions Dynamic Yield as Highest in Ability to Execute & Furthest in its Completeness of Vision within Leaders Quadrant Dynamic Yield, the AI-powered omnichannel personalization engine, announced that it has been named a Leader in Gartner's 2018 Magic Quadrant for Personalization Engines. Dynamic Yield is positioned highest and furthest in the Leaders quadrant for its ability to execute as well as its completeness of vision. A complimentary copy of the report is available from Dynamic Yield. "We are thrilled to…

Qubit Announces New Integration with SAP Applications That Brings True Personalization to E-Commerce Businesses

Qubit’s Integration Will Allow Retailers Using SAP® Customer Experience to Increase Revenue by as Much as 6 Percent Qubit Digital has announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow e-commerce companies to create truly personalized experiences that can increase revenue by up to six percent, can now be seamlessly integrated with the cloud commerce platforms of existing SAP Hybris users. Read More: Follow That Puck:…

Website Versus Email Marketing: Who Owns Personalization of Your Brand?

The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. The email-blast era is nearing its logical end. To take its place, email marketers are exploring and adopting new-age personalization technologies with data-driven email marketing strategies. Web forms, most marketing teams would agree, are key to…

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform

Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful video services under the zone·tv Studio brand, that enables completely new ways to engage and empower viewers through next-gen TV experiences. With zone·tv Studio content owners and video distributors (e.g. MVPDs, vMVPDs, traditional networks and new over-the-top networks) can now create self-branded, linear TV channels that can be personalized and customized by and…

Qubit Adds Integration with Salesforce Commerce Cloud for Refined E-Commerce Personalization

Integration with Qubit Will Allow Retailers to Achieve Customer Experience Goals, Enabling E-Commerce Businesses to Deliver Personalization at Scale Qubit, a leader in marketing personalization technology, announced their latest integration with Salesforce Commerce Cloud. Qubit’s new Salesforce Commerce Cloud cartridge automates the integration of Qubit’s data layer, enabling ecommerce companies to collect rich behavioral data on their customers and take their personalization efforts to the next level, leveraging Qubit’s…

Evergage Personalization Book Honored in 2018 PR World Awards

"One-to-One Personalization in the Age of Machine Learning" Dubbed a "Marketing Achievement of the Year" for Helping Companies Learn How to Deliver Individualized Experiences Across Digital Channels Evergage, The 1-to-1 Platform company, announced it is a winner in the 2018 PR World Awards. The company's acclaimed, full-length book, "One-to-One Personalization in the Age of Machine Learning," was recognized as a "Marketing Achievement of the Year" – honored as a first-of-its-kind resource for educating companies on how…

RichRelevance Launches Xen AI: The First Open AI for Experience Personalization

New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control RichRelevance, the global leader in Experience Personalization, announced RichRelevance Xen AI™, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization. The culmination of more than ten years of AI and machine learning innovation, Xen AI delivers several breakthrough capabilities that allow digital leaders to perfectly…

TechBytes with Jeff Cheal, Director, Personalization, Campaign and Analytics Strategy, Episerver

Jeff Cheal Director,Personalization, Campaign and Analytics Strategy, Episerver Content creation practices are under a constant pressure to perform and deliver to meet sales expectations. The biggest factor to achieve ROI is -- Content Personalization. Earlier this year, Episerver had announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. To better understand how marketers can align their ducks to create 'content that turns head', we…

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…

Customer Experience in the Age of GDPR: Privacy vs. Personalization

Moving beyond GDPR, privacy requirements will actually help to drive better customer experience as organizations will only be able to use relevant and up to date information to individualize customer experience. It will also require them to explain how individualization is made possible, and sell the value of it, creating better customer relationships based on transparency and trust. Compliance essentially boils down to organizations needing to gain a better understanding of what data they hold, why they hold it, how they…

Cendyn Integrates With Sitecore via Hedgehog to Elevate Real-time Marketing Personalization

Power Players in Hotel CRM, CXP & Digital Consultancy, Cendyn and Hedgehog Join Forces for AI-Fueled Marketing Automation That Dynamically Customizes Content and Pricing Based on Guest Intelligence Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, announced a new partnership with Hedgehog, a digital consultancy, to integrate Cendyn's eInsight customer relationship management (CRM) solution with the Sitecore Experience Platform (CXP) to deliver powerful personalized…

Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad…