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New Soda Study Reveals Significant Increase in Customer Personalization Budgets Despite Lag in Capabilities

Despite Significant Increase in Budgets Globally, Marketers' Utilization of Personalization and AI Still Limited  In partnership with  Sitecore, the global leader in digital experience management software, SoDA has released The SoDA Report On… Global Trends in Personalization, highlighting challenges and opportunities for global business leaders in digital experience personalization. The SoDA Report On is a white-paper series spun from the larger annual trend publication, The SoDA Report, used by today's top agencies and…

Movable Ink Integrates with SmarterHQ to Enhance Real-time Email Personalization with Unified, Cross-Channel Customer Data

Partnership Enables Digital Marketers to Create Personalized Visual Experiences Based on Cross-Channel Behavioral and Contextual Data Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with SmarterHQ, the leading multi-channel behavioral marketing platform, to enable deeper personalization in email based on a customer’s behavior and interests, as well as real-time contextual data such as location, device, weather, product price and inventory. The combination of…

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Evergage’s Annual Research Report, Conducted With Researchscape International, Shows Machine-Learning Personalization is on the Rise – Expanding Opportunities for 1-to-1 Engagement As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the whybehind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer…

Intellimize Shakes up Web Personalization with $8 Million Series A, Helping Businesses Save 25 Years of A/B Testing Each Year

Secures $8 Million Series A lead by Amplify Ventures and follow on participation from Seed investors Homebrew, Precursor Ventures, and more Intellimize, an AI based website personalization company, has announced a string of company updates including an $8 Million Series A funding round, new growth figures, and a new VP of sales. The company closed the Series A investment with Amplify Partners as the lead investor, following two years of impressive customer success. This round builds on a previously unannounced $2 million…

Data Privacy: Balancing Personalization and Security in the Age of Transparency

CommPRO.biz, —a B2B digital community serving the public relations/investor relations, marketing, advertising and corporate communications industries— will offer a free webcast on April 26, 2019 at 12 pm Eastern Time exploring “Data Privacy: Balancing Personalization and Security in the Age of Transparency.” Join Adryenn Ashley, the 6th top woman in 2019’s #Blockchain Power 100 as we navigate the intricacies of blockchain, the new ecosystem around trust, and educate the C-Suite about how to leverage blockchain using…

Strum Platform Launches as New Business Intelligence Data Analytics Software Designed for User Personalization, Targeting and ROI…

Strum, a financial services data-driven marketing and brand consultancy agency, announced the launch of Strum Platform, its new advanced end-to-end business intelligence (BI) data analytics platform. Strum Platform's dynamic AI-driven data warehouse offers financial executives actionable analytics insights. The web-based platform provides "on the fly" visualized BI dashboards, embedded Google Maps and automated tools to accelerate executives' digital strategy, optimize growth performance and personalize relevant…

Bounteous Showcases Personalization, eCommerce Solutions at 2019 Adobe Summit

Following Last Year’s Win as Adobe Emerging Partner of the Year, Bounteous Provides Session Leadership, Drives Product Demos, and Takes Home Back-To-Back Title of AEM Rock Star Bounteous, a leading digital solutions provider and the 2018 Adobe Experience Cloud Emerging Partner of the Year, took home a handful of honors and brand collaborations at Adobe Summit 2019, the digital marketing industry’s premier event of the year. Highlights include showcasing experience-driven commerce and personalization with blue chip…

Redbox Taps TiVo to Increase Personalization and Content Discovery

TiVo will Help Redbox Deliver Customized Content Experiences to Consumers Across Redbox Kiosks, On Demand and Mobile TiVo Corporation, a global leader in entertainment technology and audience insights, announced that Redbox tapped TiVo to deliver engaging, personalized content experiences to its customers via TiVo’s Personalized Content Discovery platform. Redbox is America’s destination for new-release movie and video game rentals with more than 41,500 kiosks nationwide and a new streaming service, Redbox On Demand. “We…

Localytics Launches Stages of Personalization Report and Personalization Performance Calculator to Help Brands Deliver More Targeted,…

Localytics, the leading end-to-end mobile engagement platform, announced the launch of its Stages of Personalization report and Personalization Performance Calculator to help brands better understand the sophistication level and impact of their mobile personalization efforts. With the Personalization Performance Calculator, enterprises can test how different combinations of personalization methods impact message performance and discover new techniques to deliver more effective mobile messages. Through the creation of the…

machineVantage Announces Ten New Products Designed to Apply Artificial Intelligence, Machine Learning, and Neuroscience for Marketing,…

machineVantage, a company pioneering in delivering expert Artificial Intelligence and Machine Learning-based solutions across multiple areas of business operations, has announced ten new products that are directly focused on driving innovations in marketing and new product development. The ten new products are drawn from a new book, "AI For Marketing And Product Innovation", co-authored by Dr. A. K. Pradeep, founder and CEO of machineVantage. Headquartered in Berkeley, CA, machineVantage works with major corporations that…

McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital Drive Thru menu displays to show food based on time of day, weather,…

RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale

Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased Revenue RichRelevance, the leader in Experience Personalization, announced innovations that allow digital leaders to apply Deep Learning (DL) and Natural Language Processing (NLP) to create the industry’s most memorable, relevant shopping experiences at scale. These latest enhancements to the Personalization Cloud, Hyper-Personalization, advance the industry…

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…

Qubit Announces New Product Portfolio Designed to Accelerate Personalization for Retail Brands

World-Leading Brands Committed to Leveraging Qubit's Start, Grow and Pro for Successful Personalization Initiatives Qubit, a leader in marketing personalization technology, announced at Shoptalk the availability of a new tiered product portfolio that's designed to take brands, regardless of current stage, on the path towards integrated personalization. Tailored for enterprise and high-growth retail brands, the Qubit products work in concert to jump-start personalization initiatives, drive growth, and enable advanced…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

Nosto Expands Its AI-Powered Enterprise Personalization Suite for Fashion & Beauty Retail

New Data Shows Omni-Channel Enterprise Personalization Needs Greatest Focus on Mobile Nosto, a leader in ecommerce personalization and artificial intelligence (AI) tools for retail, launched its new Enterprise Personalization Suite for Fashion and Beauty Retail. The new offering delivers major enhancements to Nosto’s AI-powered functionality such as incorporating offline and mobile data into real time predictive product recommendations, automated look-book fashion merchandising so consumers can “shop the look”, and quicker…

Bluecore Unveils Bluecore Communicate, Email Reimagined for Performance and Personalization at Scale in Retail

New Retail Cloud Platform Transforms Email Marketing by Bringing the Scale of an ESP Together with Triggered and Fully Personalized Promotional Emails, All in a Single Modernized Workflow with the Industry’s First Performance-Based Pricing Model Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Communicate. The launch makes Bluecore the first company ever to introduce full personalization to the…

Personalization, Mobile Technology, and Networking Drive Attendee Engagement at Events, According to New Cvent and Edelman Intelligence…

With nearly 70 percent of marketing leaders stating that events play a significant role in accelerating sales, meetings and events continue to be key business drivers for organizations around the world. According to a new report by Cvent and Edelman Intelligence, event professionals can deliver more impactful and profitable events through enhanced technology, tailored communication, and networking opportunities. In the report titled, “Inside the Mind of Event Attendees,” Cvent and Edelman Intelligence collected responses…

Appnext Timeline Technology Continues to Power Mobile App Discovery and In-Device Personalization

Multiple Partnerships Established Reflect Hundreds of Millions of Mobile Users Who Are Served with Targeted App Recommendations Appnext, a leading mobile discovery platform, has announced significant recent sales successes of its newly introduced App Discovery solutions for OEMs worldwide. The company reported that integrations are already live and demonstrating impressive performance coupled with high user engagement. Advertisers can get discovered by users who actually intend to use their app, via proprietary…

A New Hawk in Marketing Technology: Piano Takes AI to the Core of Email Newsletter Personalization

Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform Piano, the leading customer experience optimization company driving revenue for content marketers and media, announces the launch of Piano ESP, the first artificially intelligent email newsletter platform to automatically personalize and deliver multi-channel, audience intelligent content recommendations to every individual user. It uses machine learning to analyze user behavior across email, desktop and mobile, discovering…