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Whatfix Acquires Airim to Offer the Industry’s First Autonomous Personalization Platform for the Digital Adoption Solutions Category

Airim, a Leading Digital Adoption Platform Joins Forces with AI-Powered Personalization Engine to Autonomously Deliver Highly Personalized In-App Guidance and Self-Help to Enterprise Users Today, Whatfix has announced that it has acquired Airim. Airim provides an AI-powered Personalization Engine for users and customers. Airim’s technology will be integrated with Whatfix to complement the company’s digital adoption platform and help bolster its artificial intelligence stack to deliver personalized content to every user…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

Evergage’s Personalization Book Is Now in Its 2nd Edition

The Award-Winning, Full-Length Book - 'One-To-One Personalization in the Age of Machine Learning' - Describes How to Harness Customer and Prospect Data to Power Great Customer Experiences Evergage, The 1-to-1 Platform company, announced it has released the second edition of its award-winning book "One-to-One Personalization in the Age of Machine Learning." Co-authored by Evergage's Karl Wirth, CEO, and Katie Sweet, Director of Content Marketing, the 220-page book provides actionable strategies for harnessing data across…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards

New Awards Program Celebrates People and Technology That Create Relevant, Personalized Experiences - with Evergage Being the Only Vendor to Scoop up Multiple Awards Evergage, The 1-to-1 Platform company, announced it has earned two honors in the inaugural Rele Awards: "Customer Data Platform (CDP) of the Year" and "Personalization Tech Solution of the Year." Recognized for helping companies increase engagement, loyalty and conversions, Evergage was the only technology provider to win multiple awards in the program. The…

IgnitionOne Partners with Enplug to Spearhead In-Store Personalization

The partnership helps brands to transform the offline customer experience using online insights IgnitionOne, a global marketing technology and services leader, has partnered with digital signage software company Enplug to enable brands to leverage Customer Intelligence to personalize the in-store experience. By utilizing IgnitionOne’s Customer Intelligence Platform, brands can adapt their in-store signage in real-time, creating customizable customer experiences tailored to shopper preferences, seasonal trends, and regional…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

Luxury Institute: The Rising Tide of Advanced Personalization

Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to segmentation, towards one-to-one personalization. Personalization is now at the top of the list of marketing strategies and objectives. In a 2019 study from Researchcape, 98% of marketing leaders from B2B and B2C brands agree that personalization helps advance customer relationships; 85% state that customers now expect it, while 88% cite delivering better customer experiences as the key success…

Brands Must Create Personalization Strategies For Previous Holiday Customers, Monetate Study Shows

Holiday customers that come back the following holiday season convert at 4.2% compared to 2% conversion for all customers Monetate, a worldwide leader in personalization, announced the release of new research that finds customers acquired during the previous holiday season were more than twice as likely to convert the following holiday season compared to other customers. Monetate analyzed 8.52 million customers across 2017 and 2018 holiday seasons and identified that customers who came back, or were “retained” the next…

Evergage Receives Highest Product Score in Every Use Case in Gartner’s Critical Capabilities for Personalization Engines Report

For the Second Straight Year, Gartner Ranks Evergage the Highest in Marketing, Digital Commerce and Customer Experience Use Cases Evergage, The 1-to-1 Platform company, announced that Gartner has given Evergage the highest product score in every use case the research firm analyzed in the Critical Capabilities for Personalization Engines report (available to Gartner subscribers). The report is now in its second year of publication, and this is also the second year Evergage received the highest score among all vendors in…

Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced that it has agreed to acquire a majority stake in Smart Digital GmbH. Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences.  Smart Digital's technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in…

Aarki Improves Advertising Relevance Through Advanced Personalization Strategies

Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile apps' lapsed users and earn back their loyalty. Aarki Aarki now has the ability to take in real-time user app activity. Through its proprietary creative platform, Aarki Studio, Aarki's creative team can now design highly personalized ads. By leveraging user attributes like recent spend, level reached, wallet balance, and more, they create ads that dynamically…

Sailthru Releases 3rd Annual Retail Personalization Index

Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, released the 3rd annual Retail Personalization Index. Sephora claimed the top spot for the third year in a row, with Nordstrom earning second place. High scoring brands have started to show signs of true multi-channel personalization that is orchestrated to suit the customer. The Retail Personalization Index is derived from a survey of 1,500…

Dynamic Yield Launches Affinity-Based Personalization

This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery Dynamic Yield, the AI-Powered Personalization Anywhere platform, today announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. While retailers track purchases, they’ve missed out on a…

Simon Data Unveils Transform Initiative to Help Brands Scale Personalization

 Launched at WORLDZ 2019, exclusive program empowers marketers with ability to deliver next-gen customer experiences Simon Data, the market-leading enterprise Customer Data Platform (CDP), debuted its invitation-only program Transform by Simon Data at WORLDZ 2019, the global community and summit connecting most influential business and cultural leaders. The program is designed to accelerate a brand’s ability to scale one-to-one personalized customer experiences. This initiative comes on the heels of Simon Data’s recent…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

The Mercatus Platform Now Offers Next-Generation Personalization With AisleOne

The Aisleonetm Personalization Intelligence Engine Delivers a 1-To-1 Grocery Shopping Experience That Builds Lasting Loyalty and Multiplies Basket Size, Both in Store and Online Mercatus, a leading provider of digital commerce solutions for grocery and other retail verticals, announced that its AisleOne personalization intelligence engine is now available as an enhancement to the Mercatus platform. AisleOne taps into shopper data and behavior and uses machine learning algorithms and artificial intelligence to serve…

Personalization Should Bring Context to the Customer to Drive Lifetime Value

Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only when done in a thoughtful and relevant way. If you’re not providing the correct context for personalized experiences, one mistake can risk losing a customer forever, and hence the relationship you’ve worked so hard to create. Let’s explore Personalization done right. Make it individualized and consider your messaging carefully When it comes to tailoring your customer experiences the key is…

Successful E-Commerce Personalization Starts with the Right Data

Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable content. According to a 2018 e-commerce personalization report, most online retailers offer some form of Personalization but they don’t take advantage of every possible channel. Often overwhelmed, they fail to attain the data they need to optimize the Personalization process. By taking the time to mine the right data, analyze it, and revisit it as…

4-Tell Personalization Achieves “Built for NetSuite” Status

New 4-Tell SuiteApp Meets the NetSuite SuiteCloud Platform Development Standards and Documented Best Practices 4-Tell, a data-driven personalization and predictive analytics company, announced that its 4-Tell Personalization SuiteApp has achieved "Built for NetSuite" status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Computing Platform, helps organizations build customer loyalty and increase revenue by quickly implementing product recommendations and conducting a predictive search on any NetSuite…