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Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday

Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday. The company, which experienced a 2x increase in session volume this year over last year, found that retailers have increased their use of personalization, and are benefitting this holiday season with dramatically better conversion rates and order values. U.S. Conversion Rates…

An Identity Crisis: Organizations Grapple With Growing Consumer Expectation for Personalization and Security Challenges

Deloitte reveals eight qualities of a good digital identity management program Growing consumer expectations, the breakdown of traditional "walls" and emerging technologies have given rise to a digital identity crisis. More than ever before, identity management is at the center of cybersecurity, regulatory compliance and consumer trust, and many organizations are struggling to define digital identity both internally for the enterprise and externally for consumers. "In a digital economy, identity is a point of trust,…

Out with the New, in with the Old: Nostalgia’s Increasing Role in Content, Personalization, and Consumer Choice

In a digital world where consumers can have nearly every novelty, we’re seeing something old and familiar to catch their eye. This trend is nostalgia, and it’s hot across the board; think retired logos reemerging, vinyl sales surging, and Netflix’s top 80s-throwback show Stranger Things. But there’s more to nostalgia than these big generational touchstones. Throughout the research we’ve conducted this past year, we’ve seen nostalgia emerge in sometimes unexpected places. It may be one of the biggest weapons in the TV…

Advanced Personalization Helps Top Retailers Make More Money and Hold off Amazon

Today’s retail and e-commerce email marketers face a twin set of challenges as they head into the holiday shopping season and beyond: making more money through email and competing against Amazon for the minds and wallets of their customer base. Now, new research shows how they can fight both battles with the same weapon: advanced personalization, which can help their messages stand out from their inbox competition and make them the go-to brand for their customers. Email marketers stand to gain at least two big…

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalisation Capabilities to Deliver Customer-Centric Digital Experiences Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations. The acquisition significantly accelerates the analytics and personalisation roadmap for Episerver Customer-Centric Digital…

ADARA Releases Results of Travel Marketing Personalization Study With Skift

ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing travel marketer use of advanced marketing tactics for personalization entitled "Getting to Peak Personalization". The study, which included responses from close to 500 US-based travel marketers, finds that few travel brands have employed the most advanced tactics such as AI-driven prediction and dynamic use of data across channels, but that many plan to do so in the next year.…

KERV Video Data Enhances Personalization & Consumer Experience

Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has enhanced its 1st party data and object tagging features to allow for quick analysis, organization, and collection of unique products or object level data in interactive videos. Marketing Technology News: TapClicks Launches Global Partner Program to Strengthen Ecosystem of AdTech and MarTech Integrations…

Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?

Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve spent any amount of time on the Marketing conference circuit this year, you’ve heard the word “Personalization” more times than you care to count. It seems that everyone in the industry is fired up about the potential of reaching consumers with messages customized to their needs and interests. However, outside the hallowed halls of Advertising Week, consumers seem a little less sanguine about marketers…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

Celebrity Cruises Leverages Monetate’s Scalable AI-Driven Personalization for Travel and Hospitality

Monetate expands personalization analytics capabilities with granular real-time performance metrics Monetate, a Kibo Company and a worldwide leader in personalization, announced expanded analytics capabilities within the Monetate Personalization Engine. Monetate has evolved the insights and analytics within its one-to-one personalization offering to provide granular conversion and engagement metrics for personalized experiences. Monetate allows brands to personalize using unlimited data elements, including dozens available…

Bounteous Launches AI-Driven Personalization with Acquia

Introducing a Data-Driven Approach to Power Deeper Personalization at Scale to Optimize Digital Marketing ROI Bounteous announced it is collaborating with digital experience company Acquia to deliver personalization at scale. This new offering will create truly connected and individualized experiences with customers to increase loyalty and conversion. New @Bounteous and @Acquia collaboration to deliver personalization at scale through #artificialintelligence The solution leverages artificial intelligence to help…

Sitecore Unlocks the Power of AI to Automate Personalization at Scale

Sitecore AI – Auto Personalization Was Developed and Refined Through a Pilot Program Conducted with Microsoft Sitecore®, the global leader in digital experience management software, announced Sitecore AI, a new machine learning framework that empowers marketers with predictive insights to automate the delivery of personalized digital experiences. Automated Personalization — an add-on for the Sitecore Experience PlatformTM (XP) 9.0 and above — is the first of the next-generation services within Sitecore AI, providing one…

The ROI of Upgraded Personalization

New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to drive much higher payouts than basic tactics—to the tune of $20 or more for every dollar invested. That’s the key finding of a recent report on the value of personalization from The Relevancy Group. The research takes a big-picture look at Personalization trends and outcomes and examines how retailers are approaching relevance and using it to drive revenue. Most…

Using AI and Personalization to Provide a Complete Brand Experience

These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an individual when sent special offers. With this statistic in mind, it should be clearer than ever to businesses that Customer Personalization needs to be a top priority. But how can companies accomplish this mass personalization without a huge budget? In this respect, implementing Artificial Intelligence (AI) has the potential to spearhead personalization and ensure the delivery of an effective brand…

Whatfix Acquires Airim to Offer the Industry’s First Autonomous Personalization Platform for the Digital Adoption Solutions Category

Airim, a Leading Digital Adoption Platform Joins Forces with AI-Powered Personalization Engine to Autonomously Deliver Highly Personalized In-App Guidance and Self-Help to Enterprise Users Today, Whatfix has announced that it has acquired Airim. Airim provides an AI-powered Personalization Engine for users and customers. Airim’s technology will be integrated with Whatfix to complement the company’s digital adoption platform and help bolster its artificial intelligence stack to deliver personalized content to every user…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

Evergage’s Personalization Book Is Now in Its 2nd Edition

The Award-Winning, Full-Length Book - 'One-To-One Personalization in the Age of Machine Learning' - Describes How to Harness Customer and Prospect Data to Power Great Customer Experiences Evergage, The 1-to-1 Platform company, announced it has released the second edition of its award-winning book "One-to-One Personalization in the Age of Machine Learning." Co-authored by Evergage's Karl Wirth, CEO, and Katie Sweet, Director of Content Marketing, the 220-page book provides actionable strategies for harnessing data across…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards

New Awards Program Celebrates People and Technology That Create Relevant, Personalized Experiences - with Evergage Being the Only Vendor to Scoop up Multiple Awards Evergage, The 1-to-1 Platform company, announced it has earned two honors in the inaugural Rele Awards: "Customer Data Platform (CDP) of the Year" and "Personalization Tech Solution of the Year." Recognized for helping companies increase engagement, loyalty and conversions, Evergage was the only technology provider to win multiple awards in the program. The…