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Anura Awarded TAG Certified Against Fraud Seal by the Trustworthy Accountability Group

Fraud Seal Certification Demonstrates Anura's Leadership in Raising Industry Standards, Strengthens Its Solutions for Fortune 1000 Companies Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by a third-party auditor, Anura's platform is well-positioned to be marketed to larger brand-name companies, increasing its market…

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising. Since then, we’ve seen digital ads and the technologies that power them continue to mature, as consumers become ever more conscious of not only being bombarded by flurries of irrelevant content, but also of…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

Q5id Declares Victory Against Identity Fraud with Proven Identity Management Solution

Reduces probability of identity theft to one out of…trillions Digital identity theft and fraud is a continuing – and growing – threat to both businesses and consumers. With the plethora of data breaches that keep happening, it is clear no solution has yet been able to get ahead of the problem. The need to protect individual identities has never been higher. Consumers demand it, businesses need it to establish and maintain customer trust, and compliance mandates it. Traditional methods of authentication and verification,…

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

SecureAuth Realizes Success With New Leadership and Focus on Enterprise Identity Security

Dedicated to Innovation in Identity and Access Management, SecureAuth Carries Momentum From Strong Second Half of 2019, Predicts 100% Growth in New Business in 2020 Identity security experts SecureAuth closed out 2019 with one of the company’s strongest quarters ever by shifting its focus to high-growth identity security opportunities, initiating several strategic partnerships and alliances, introducing innovative product enhancements and earning several industry accolades. A strong close to the year was no surprise to…

TechBytes with Carol Hamilton, Regional Director EMEAA Compliance and Fraud Solution at GBG

Tell us about your role/team at GBG? I am responsible for the Fraud and Compliance business across EMEAA at GBG, the global Identity Data intelligence Specialist. I have an International team that provides expertise to our customers, helping solve their fraud and compliance challenges. The team also delivers our solutions to customers ensuring they drive value and support a smooth client journey. What is GBG? How is it different from other Identity Data Intelligence companies? GBG helps 19,000 organizations across the…

Malvertising: How It Ruins a User’s Day, and Destroys Their Trust in Digital Advertising

It’s Saturday morning. You have just brewed your first (or second, or even third, no judgments here) cup of coffee, and now you’re lounging on the sofa, checking the local news on your phone. You encounter an ad on the page and suddenly, through no action of your own, you are forcefully redirected through a series of websites at rapid-fire speed, finally landing on a page offering you a $1,000 Amazon gift voucher, as long as you provide them some details, of course. Alternatively, you may have just arrived at your…

New Research Finds More Than 40% of eCommerce Digital Transformation Fails Due to Digital Fraud

Report from Kount and Javelin Research finds the top 3 fraud threats for retailers are stolen card fraud, account takeover, and fraudulent new accounts Kount, the leader in AI-driven digital fraud prevention, released a new research report on digital innovation and emerging fraud, which found that the most innovative businesses are also the ones facing the greatest fraud threats. The report, conducted by Javelin Research, surveyed hundreds of respondents across the retail, restaurant, insurance, and financial industries…

BlueSnap and Kount to Showcase All-in-One Solution for Excellence in Cross-Border Payments and Fraud Prevention at NRF 2020 Vision

BlueSnap, an All-in-One Payment Platform, and Kount, the leading AI-driven fraud prevention provider, will showcase their solution for excellence in cross-border ecommerce at NRF 2020 Vision: Retail's Big Show, held January 11-14, at the Javits Center in New York City. BlueSnap and Kount provide merchants with an all-in-one platform for processing international payments and minimizing losses to fraud. Both vendors will be available at Booth #1507. A study commissioned by BlueSnap and Kount found that worldwide online…

Doing the Work from the Outside In: Rewriting the Rules for Digital Advertising

Digital Advertising needs a shakeup. The only way to rebuild, to effect big, bold change, is to do the work from the outside in and rewrite the rules for Digital Advertising. The industry simply must come together around an end-to-end rules-based platform for Marketing that connects brands and agencies through tech to media and consumers with accountability and transparency at each point across the media supply chain. What does it mean to be a “rules-based” platform? In basic terms, the goal is to adopt high standards…

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?

As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the programmatic-guaranteed platform, Adslot. In this series, Charmagne answered our questions -- talking about everything from third-party cookies to premium programmatic inventory to first-party data. The Rise of SPO Will Force SSPs to Incorporate More Services to Stay Relevant MarTech Series: What will happen to header bidding? What is the future of SSPs? Charmagne: In 2019, header-bidding created…

Bidstack’s £10 Million Trade Deal Signals the Dawn of a New Ad Category

 Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency group into in-game advertising. Bidstack has been trailblazing the in-game ad category since it was listed on the London Stock Exchange in 2018 – becoming the first crowdfunded gaming company to go public. Since its arrival on the open market, Bidstack has signed partnerships with game publishers such as Sports Interactive and Codemasters, ad tech platforms such as The Trade Desk,…

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

Five AdTech Trends to Watch in 2020

Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what we can expect in the months ahead. While we’re still waiting for the final tally, all signs indicate that digital ad spending will, as predicted, surpass traditional ad spending for the first time. And, by most accounts, we can expect digital to continue an upward trajectory, hitting $172 billion by 2021, exceeding traditional spend by an astronomical $67 billion. Despite all the grumbling over…

Symphony AyasdiAI Appoints Dr. Stephen Moody as Head of the Ayasdi Centre of Excellence (COE) for Analytics

Ayasdi COE to accelerate customer high-value use cases and AI solution deployment Symphony AyasdiAI announced it has appointed Dr. Stephen Moody as head of the Ayasdi centre of excellence (COE) for analytics. In this role, Stephen will work closely with all Ayasdi AI platform customers to effectively identify financial services AI use cases that can rapidly generate significant economic value, and design and deploy Ayasdi AI applications to address those use cases. Dr. Moody brings over 15 years of industry experience…

Half of Retailers Unprepared for Christmas Fraud Frenzy

- Retailers hit by 20,000 fraud attempts, following swing towards digital holiday retail spend – Thousands of British retailers and millions of shoppers are being targeted by fraudsters as the holiday shopping season is in a full swing according to a comprehensive study by retail and fraud experts at GBG – the global identity data specialist. In a survey of more than 2,000 UK consumers and 150 retailers, GBG found that less than half (49%) felt they had prepared enough for festive fraud but 88% were now increasing…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we’re going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV. SSAI…