Understanding Relationships, Connectivity and the Big Picture Hidden Within a Company's Own Data Can Be a Reliable Signpost to Increased Profitability Whether it's fraud detection, a preemptive discovery of manufacturing malfunctions, or delivering a more streamlined customer journey, today's leading corporations are using their data as a significant strength and market advantage to achieve their business outcomes. Teradata, the leading data and analytics company, provides the analytic solutions and the industry…

Bartłomiej Romański Chief Technology Officer, RTB House In November,  RTB House, a global retargeting technology provider for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.We spoke to RTB House CTO Bartłomiej Romański, to find out the implications of this release.MTS: Tell us about your role at RTB House and the team you handle? Bartłomiej Romański: As Chief…

Enriko Aryanto Co-Founder,  QuanticMind Last month, QuanticMind secured $20 million in Series B that was followed by the data platform for intelligent marketing announcing an AI-powered solution for Google shopping. To understand how the new machine learning-based solution integrates with the existing predictive advertising platform, we spoke to QuanticMind Chief Technology Officer, Enriko Aryanto.MTS: What are the key components of QuanticMind’s predictive advertising platform? Enriko Aryanto: QuanticMind’s key…

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…

Technology Acquisition Complements And Strengthens SRAX Platform's Capabilities For Digital Marketers And Content Owners To Reach Valuable Audiences SRAX announced the acquisition of Demand Side Platform (DSP) technology from OpenDSP, a privately-held company. The technology focuses on marketing experimentation, intelligence and optimization for brands and agencies. "OpenDSP has developed a unique DSP with exciting Real-Time Bidding (RTB) and targeting capabilities that will fit perfectly into the SRAX…

"Behavior analytics will have plenty to do with the eventual sale vs. the many proxies that are being used today like viewability and CTR (clickthrough rates)." On Marketing Technology MTS: Tell us about your role and how you got here. Having worked at NBC Universal, AT&T, Opera, I was exposed to content, mobile, and browsers. I saw the limitations each had in reaching the right mobile audiences, and wanted to do something about it. In addition to that, the importance of the app ecosystem vs mobile web was something…

Jonathan Opdyke President, Brand Solutions, Criteo In May, Criteo launched the Criteo Direct Bidder, a header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. We spoke to Jonathan Opdyke, President, Brand Solutions, Criteo to understand how Criteo plans to tackle the challenges of marketing attribution.MTS: Tell us about your role in Criteo and the team you handle? Jonathan Opdyke: In 2004, I co-founded and ran HookLogic…

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

"The CMO challenge for media buying is telling a brand story in a mobile first and fragmented world, and building differentiation for their products that leaves a positive effect on consumers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start PadSquad? When the iPad launched in 2010, my first thought was that it would change content consumption forever.  That was the initial inspiration for PadSquad. A powerful device, with amazing graphics, that you can interact…

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

Recently named as the leader in the Forrester Wave: Customer Feedback Management Platforms Q2 2017, Confirmit helps clients improve their business performance with Action Management, Text Analytics, Data Integration and Social Media.  To understand the changing dynamic of data analytics for audience reach, we spoke to Terry Lawlor, EVP Product Management at Confirmit. MTS: What is your role at Confirmit and how did you get there. I’ve been EVP of Product Management at Confirmit for just over four years, having…

Last month, the leading Content Management solution provider Cloudinary announced its partnership with WebPagetest. Together with WebPagetest, Cloudinary is providing measurable and actionable information about how to go beyond simple compression to optimize web performance. The Cloudinary Website Speed Test Image Analysis Tool will enable WebPagetest users to discover how changes to image size, format selection, quality and encoding parameters can drastically improve website speed and ultimately result in a better user…

We recently covered the Salesforce ABM Launch Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial intelligence. The hype and buzz around ABM has never been hotter, we caught up with Mike Kostow, SVP Salesforce Pardot to get Salesforce's perspective on the platform. MTS: What does Salesforce ABM bring to the table that the mix of Salesforce Engage, Advertising Studio, and Lead Scoring have not already? Earlier this month, Salesforce announced the availability…

YouDon’tNeedaCRM actually makes every day feel like a Friday. The lead management software takes full control of the sales process, enabling salespeople to prevent leakage of critical customer information from the traditional CRM models. Last month, the popular CRM platform launched noCRM.io to simplify and improve the way SMBs manage their sales processes. We invited Sunny Paris, CEO at YouDon’tNeedaCRM, to our TechBytes Series to learn more about the new tool and its role in refining the sales processes. MTS:  Tell us…

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…

"In ad-tech I fear header-bidding will destroy all other SSP´s than Google and Facebook."On Marketing Technology MTS: Tell us a little bit about your role and how you got around to co-founding Webtrekk with Norman Wahnschaff Back then I was MD of Cobra Youth Communications, a new media agency that I had founded in 2002. But my interests were different, I was more interested in data and statistics. So when Norman applied for a job at Cobra, I immediately found a co-founder for Webtrekk. MTS: Given the massive…

The rise of tech-savvy CMOs is an ominous sign of how quickly marketing teams are adopting new technologies to fine-tune business decisions. Technology in marketing campaigns drives brand awareness and keeps CMOs accountable, enabling them to focus on strategic business goals rather than spending (unprofitable) attention over silos. While digital marketing in 2005-2015 was largely confined to B2C and e-commerce, the latest statistics on marketing automation reveal how quickly B2B marketing professionals are inflating their…

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership program. It also rolled out a marketing mix modeling (MMM) portal, enabling advertisers to gain direct insights from Facebook, Instagram and the Audience Network platform. The social media and tech innovation firm also scaled its partnerships with Nielsen and comScore, apart from acquiring a…

23 days in a year - That’s the time an average mobile user spent browsing and interacting with online media since 2013. Convergence of social, mobile, analytics and Big Data has opened up a rather dynamic marketing landscape element for the marketers in recent months. Statistically, the mobile marketing industry is slated to grow from US $28 billion in 2016 to US $98 billion in 2021. This projection reveals that the mobile marketing hype is not a bubble; rather, it’s a big wave every marketer had best learn to surf by 2017.…