New Social Media Management Software for Small Businesses, Tassi, Is Now Available

Social media managers who need advanced scheduling tools not found in first-generation automated social media scheduling software now can manage a month's worth of social media marketing in less than one hour with a new social media management software, Tassi, powered by Marketing Solved based in Orange County, CA. Marketing managers and business owners will want to compare Tassi with Hootsuite and Buffer - two social media schedulers that offer limited functionality. Those apps do not provide a posting schedule or…

Klear Announces Referral Partnership with Hootsuite to Power Social Media Management with Influencer Marketing Technology

Pairing Offers a Comprehensive Set of Social Tools to Top Enterprise Brands Worldwide Klear, an influencer marketing technology company, announced a referral partnership with Hootsuite, the world's most popular social media management solution to provide enterprise brands with a complete set of tools essential for managing their social media marketing efforts. "We are thrilled to have been chosen by Hootsuite as an influencer marketing technology partner. With over 16 million users, Hootsuite leads the social media…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

The Role of Social Media Evidence in Product Liability Litigation

How to Collect Various Social Media Evidence Today, Canon Business Process Services, Inc. (Canon), has announced the availability of an on-demand webcast that highlights an important and timely legal issue. When mired in a product liability case, getting access to the other party's social media posts can be a critical part of the strategy for trial. Canon's webcast provides practical information on how courts limit access depending on privilege, relevance, and proportionality as well as how legal professionals can adjust…

From Infatuation To Social Media Innovation

"Spreading the Love" Through Simplified Photo Book Creation My Social Book, a unique web-based platform that quickly turns social media content into real physical books, is beginning to make its mark around the world. Fueled by a heartwarming origin story, My Social Book aims to disrupt the dated memory book space. "My Social Book is the only service that allows social media users to create a book collection that brings together all their content in just one click," stated Nicolas Cazagou, the company's Founder.…

Selfin. First Horizontal Social Media 2.0

The new rival of Facebook Mafia is launching at the end of September, and the application is called "Selfin." Selfin is going to be next social media icon, and the reason is its horizontal interface, the security and its reliability. Finally, a social media application that will not sell its users' data to the 3rd parties and give productive features to its users which Facebook Mafia couldn't provide. A jackpot for those people who want an escape from the Facebook Mafia (Facebook, Instagram, WhatsApp) and want a better…

The Talkwalker AI Engine Provides Social Media Analytics Automation to Find Relevant Brand Insights Faster

Newly Launched AI-Powered Automation Engine Will Revolutionize the Social Listening Industry, Slashing Time Spent on Manual Analytics Tasks Talkwalker, the leading social listening and analytics platform, announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business. As the access to big data has grown exponentially, it’s become harder and more…

It’s Time to Expand Social Media as a Business Value Beyond Marketing

Hootsuite Reveals Social Media Marketing's Value Across the Organization: 90% for Brand Building; 71% for Community Engagement; 61% for Lead Conversion and Sales; 50% for Market Insights; 47% for Client Support Many B2B companies are raising their brand value with social media marketing. Ignoring the most dynamic aspect of online marketing could actually result in diminishing brand-value and lost opportunities in sales. According to Hootsuite, social is mission critical for now and the months to come. In their recent report…

Tailor Brands Launches AI Social Media Manager, Tailor Social

Launching out of Beta, Tailor Social Uses Machine Learning to Generate and Curate Content While Optimizing Posts for Maximum Viewership Tailor Brands, the AI branding startup democratizing the creative industry, today launched Tailor Social out of beta. The new launch is aimed at bringing creative AI to social media management. The first of its kind, Tailor Social uses machine learning to create and schedule content, as well as optimize posts on social media channels. Companies of all sizes can reap the benefits of Tailor…

77 Percent of US Small Businesses Use Social Media for Sales, Marketing and Customer Service

New Score Infographic Shows Youtube Is the Most Popular Social Media Channel Among Three Generations, Followed by Facebook 77% of US small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation's largest network of volunteer, expert business mentors. Social media usage has grown 58% among US adults in the last 12 years, and is significantly impacting how entrepreneurs conduct business, as well as how current and…

With $10.5 Million Series B, SOCi Sets Sights On Expanding Its Social Media and Reputation Management Offerings for Multi-Location Brands

Current Round Led by Vertical Venture Partners, with Participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital SOCi, Inc., the leader in social media and reputation management for multi-location brands, announced it closed a Series B funding round of $10.5 million. Led by Vertical Venture Partners--with participation from Grayhawk Capital, Blossom Street Ventures, and Tallwave Capital--this latest round will help continue to fuel SOCi’s exponential growth over the next few years. A 2018 Inc.…

Canon Discovery Services Releases Whitepaper Social Media Discovery

Canon Discovery Services, a division of Canon Business Process Services (Canon), has published a whitepaper focused on how social media collection and preservation can complicate legal discovery. While email is still widely used, more people are communicating with social media platforms such as Facebook, Twitter, Snapchat, and Instagram. Although using these communications platforms has become second nature to many, they present discovery challenges. A 2017 survey by Robert Half Legal found that 52 percent of lawyers said…

MeetEdgar Launches Auto-Variations to Automatically Write Social Media Posts

New Feature Makes Social Media Marketing Easier for Small Businesses MeetEdgar, a leading social media publishing application for small businesses and entrepreneurs, announced a new feature that automatically writes and publishes a variety of social media posts for their users' social media accounts at the push of a button. The application will leverage natural language processing to read content from a provided URL and pull out relevant, quote-worthy text to create social media posts. The release of the…

Frere Enterprises: The FTC’s Focus on Social Media Influencer Marketing Protects Consumers

Social media influencer marketing has become incredibly useful for brands looking to expand their online reach. It can also be a very lucrative business for people who have large social media followings. A problem arising from the increase in influencer marketing is that it's often not clear when influencers have been paid to share their endorsement of a brand's product. Many businesses/brands and influencers are still failing to comply despite numerous warnings from the Federal Trade Commission (FTC) on how to disclose a…

New Research Reveals Dangers of “Smoking Selfies” on Social Media

Big Tobacco gets a stream of free advertising from people on social media who post "smoking selfies," images that may help tobacco companies recruit more young smokers. Self-portraits featuring tobacco use are prevalent and widely shared, and operate as "unpaid advertising on image-based platforms like Instagram," according to a study published in Social Media + Society. The authors warn that the images further normalize tobacco use and may counteract the country's progress in changing attitudes about tobacco and…

Social Media Start-Up Company Tribalize Announces Launch of Kickstarter Campaign

Tribalize Lets You Create Your Own Personal Social Media Channel That You Can Choose to Keep Private or Make Public Tribalize, a new social media platform focused on user privacy, is proud to announce the launch of their Kickstarter campaign. Tribalize seeks to raise $60,000 during this campaign to add fresh features to the already released Beta version of its app. The Kickstarter campaign ends on September 14, 2018. Due to early support in the first two days, the campaign has already raised more than $2,000. Recently,…

New Report Reveals Opportunity for Brands to Leverage Social Media as a Platform for Greater Transparency

Sprout Social’s from Risk to Responsibility: Social Media and the Evolution of Transparency Report Finds the Majority of Consumers Are Looking for Brands to Earn Their Trust Through More Transparency on Social Media Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s institutions. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through…

New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries

The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were announced by Clutch, a leading B2B research, ratings, and reviews company. After analyzing 1000s of companies' presence and leadership in the market and interviewing their clients to learn about work quality, Clutch ranked the top 15 for each industry. Clutch's ranking methodology considers both quantitative and qualitative data related to the companies' market…

TribeFluence to Revolutionize Social Media Marketing in New Deal with Click & Clear Communications

Top Ranking App Makes Micro-Influencer Marketing Accessible to Small Business TribeFluence CEO and Founder Johnny Vieira announced that Click & Clear Communications, a full-service ad agency in Los Angeles, will become the first authorized TribeFluence Marketing Platform provider in the US.  Tribfluence is the leading provider of Influencer Marketing solutions. As a result of this unprecedented deal, Click & Clear clients, which include 7-11, Fantastic Sams, Elite Makeup, Valvoline and The American Cancer Society…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…