Evergage SmartSurveys Unveiled to Better Connect with Voice of the Customer

With Evergage SmartSurveys, Companies Can Strategically Deploy Questions to Individuals or Segments, and Use Their Responses to Present Highly Relevant, 1-to-1 Experiences in Real Time  Evergage, a leading 1:1 platform company, has announced the launch of Evergage SmartSurveysTM– enabling companies to design and deliver highly targeted surveys that improve customer relationships. With SmartSurveys, a full and first-of-its-kind Voice of the Customer (VoC) survey tool, companies can ask timely and contextually relevant…

LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink

Marketers Now Able to Extend People-Based Search across Bing to Maximize Scale of Top Campaign Performers LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a new integration with Microsoft Bing Ads to deliver people-based search capabilities in Bing Ads Custom Audiences. Supported by LiveRamp’s identity resolution service, IdentityLink, Bing Ads Custom Audiences will allow targeting or retargeting of search ads at the individual level, empowering search marketers to extend and…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Greg Gifford Vice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to Greg Gifford, Vice President of Search, DealerOn to figure out the latest trends in local SEO and how SMBs can benefit from it. Tell us about your journey at…

Adobe Acquires Sayspring to Bring Voice-Based Digital Experience to Life

Sayspring'Pricing Plans Will See a Major Overhaul, Will Release New Updates in the Future Adobe is all set to enhance its voice-based technology with Sayspring. The New York-based, year-old startup allows creators to design voice applications without coding. This will prove beneficial for Adobe’s future plans. “We have been actively experimenting with voice interfaces across our product offerings over the past few years, and we’re excited to take the next step forward with the acquisition of Sayspring, Inc.,” said…

New Corporate Visions Research Reveals Most Effective Message for Upselling Existing Customers

The Winning Message, as Validated by the Corporate Visions Research, Was a Combination of Emotional "Why Change?" Messaging With "Why Stay?" Relationship Reinforcement Content In collaboration with Dr. Nick Lee, a professor at the Warwick Business School, Corporate Visions has published a new study revealing a tested and proven messaging framework for delivering the most effective upsell message to existing customers. The study—covering what study authors dubbed the "Why Evolve?" situation—was done in partnership with the…

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data Leading network analytics provider for retailers and advertisers, Bazaarvoice, has announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and more powerful with…

Newgen Positioned as a Leader in Cloud-Based Dynamic Case Management by Forrester Research

Forrester Wave Report: Newgen Software, Leader in BPM, ECM, and CCM Platforms.  Newgen Software Technologies Limited, a provider of Business Process Management (BPM), Enterprise Content Management (ECM) and Customer Communication Management (CCM) platforms, announced that it has been positioned as a 'Leader' in report, The Forrester Wave: Cloud-based Dynamic Case Management (DCM), Q1 2018, authored by Craig Le Clair et al. According to the report, "Newgen Software shows depth in solution accelerators and intelligent apps."…

Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them: Episerver Study

Episerver's Annual Benchmark Report Reveals Consumers Have Been Slow to Adopt Smartwatches and Voice-Assisted Devices for Shopping and Browsing Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don't own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver, the company transforming digital experiences. For its annual "Reimagining Commerce: Global Findings" report, Episerver surveyed 4,000…

Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion in 2018!

According to a leading global strategy consulting firm, OC&C, Voice-driven commerce is expected to jump to $40 Billion by 2022. Currently, the new-age channel for retail marketing is pegged at $2 Billion. The greatest push to this industry is pivoted on the Amazon-dominated household speaker penetration that is expected to soar to 55% over the next four years, from current numbers at 13%. Read More: Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence At the time of this…

NewVoiceMedia Wins 2018 CUSTOMER Magazine Product Of The Year Award

NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology that enables businesses to create exceptional, emotive customer experiences to serve better and sell more, announced that the NVM Platform has been named a 2018 CUSTOMER Magazine Product of the Year. The award, presented for the 20th year by global, integrated media company TMC and CUSTOMER Magazine, recognizes vendors that are advancing the call center, CRM and teleservices industries one solution at a time and highlights…

Zoho CRM Introduces Zia Voice, the First Conversational AI for Sales Teams, Along with Catalyst, a Hyper-Customization Platform

Zoho CRM Expands Its AI Capabilities with Interactive Voice and Chat, Deal Prediction, and Email Sentiment; Enterprises Can Now Build, Distribute, and Manage Internal Apps for Global Teams.  Zoho has unveiled Zia Voice, the first conversational AI for sales teams that adds speech and chat capabilities to Zia, Zoho's AI-powered sales assistant. Zia can now also predict deal closures and analyze email sentiment. Read More: Boost.ai Secures $5 Million Investment to Expand Internationally The company also introduced…

Signet Research Releases Sibyl Pulse: A Customer Experience Management Platform

Sibyl Provides Companies with Critical Customer Feedback and Alerts Them to Unsatisfied Customers Before They Compromise Future Revenue Signet Research announces the release of Sibyl Pulse, a sophisticated, flexible, easy to use Customer Experience Management platform aimed at helping businesses maximize customer loyalty and retention. Customer Experience (CX)/ Customer Success Management has become a necessary endeavor for organizations across all industries in today's 'relationship economy'. "In conducting…

Interview with Yoav Degani, Founder and CEO, VoiceSense

"Being able to analyze every customer interaction, profile the customer’s behavioral tendencies, predict their future consumer activity, recommend a line of action and doing all that automatically in real-time is a good example of how enterprises can benefit from artificial intelligence."Tell us a little bit about your role at VoiceSense. What lead you to found a speech analytics firm? Prior to founding VoiceSense, I spent many years working in the defense and intelligence industries. During this time, I gained extensive…

Voice of the Customer Program, An Alternative to Focus Groups

Businesses invest money and time on outside market research firms that bring together focus groups for product testing. The resulting feedback from a very small sample of prospective customers is frequently incorporated across business operations from product development to messaging and go-to-market strategy, indiscriminately. On top of all that, vocal executive teams will also want to weigh in on the process. In the end, the marketing team has blown a hole in their budget and makes major bets based on third-party…

Vennli Finds 70% of Marketers Expect Primary Research in New Agency Pitches

Survey from Vennli Highlights Keys for Agencies Looking to Differentiate from Their Competition Vennli, the leading voice of the marketplace solution, has announced the results of a recent survey of agency and in-house marketing professionals.  The results include findings from a survey of 200 US-based agency and marketing professionals. The survey results delivered crucial insights into the factors that separate agencies from their competition when pitching for new business. MarTech RADAR 2018: Top 150 B2B Technology…

Voice Assistants Set to Revolutionize Commerce in the Next Three Years

User Spending via Voice Assistants Is Expected to Grow as Much as Six Times in Three Years Capgemini's Digital Transformation Institute has recently released a new report titled, "Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives," which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France, and Germany, found that voice…

Spotzer To Transform Service Experience For Global Customer Base With NewVoiceMedia

NewVoiceMedia’s Cloud Contact Centre Technology Integrates Seamlessly With Spotzer’s CRM Platform To Ensure All Customer Interactions Are Tracked And Service Levels Measured NewVoiceMedia, a leading provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, is helping Spotzer enhance its contact centre operations and global customer service experience with its ContactWorld platform. Spotzer is a white-label provider of bespoke digital marketing solutions…

Amazon Marketing Channel Outshines Google and Facebook Says New Research

North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, Facebook or Twitter, according to new research published by ClickZ An Amazon-focused study by ClickZ Intelligence, produced in partnership with Catalyst, part of GroupM, has found that 63% of companies advertising on Amazon are planning to increase this budget over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The Age of…

Leading global airline selects SandSIV’s VOC Hub To Manage Voice of Customer and Passenger Feedback

SandSIV’s Enterprise SaaS Platform Was Built From The Ground Up To Holistically Manage The Customer Experience SandSIV, the Customer Experience (CX) Platform provider, has announced that one of the world’s largest airlines has selected SandSIV’s VOC Hub to unify and analyse its entire feedback ecosystem. The carrier joins other major business-to-consumer (B2C) brands in harnessing SandSIV’s next-generation CX platform as a global hub for Voice of Customer (VOC) intelligence. Airlines have access to large amounts of…