Banner Before Header

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

Morningstar names Devbridge Group as ‘Featured Integration Partner’

Morningstar, Inc., a Leading Global Provider of Independent Investment Data and Research, Has Named Devbridge Group One of Its 'Featured Integration Partners.' Morningstar, Inc., an investment research and investment management firm headquartered in Chicago, Illinois, has named Devbridge Group a “Featured Integration Partner." Devbridge Group is a custom software design and development company that partners with FORTUNE 1000 enterprises to accelerate digital products to market. Founded on the belief that software…

iKO Media Group and Zixi Expand Partnership in 2018

The Expanded Integration of Zixi's Technology Platform into iKO's Global Video Delivery Network Will Allow iKO to Establish New Contribution and Distribution Links to Deliver Channels over the Internet iKO Media Group, a global end-to-end service provider for broadcasters and content owners, and Zixi LLC., have announced an expansion to their existing partnership enabling enhanced throughput capabilities to support iKO's expansion into Asia, Europe, and LATAM. The expanded integration of Zixi's technology…

KPMG To Acquire Global Identity And Access Management Business Of Cyberinc

Acquisition Expands KPMG's Enterprise Security Capabilities and Helps Firm to Meet Emerging Digital Consumer Identity Demand KPMG LLP has agreed to acquire the Identity and Access Management business of Silicon Valley-based Cyberinc, which provides cyber security solutions globally. Cyberinc, the largest independent identity and access management (IAM) technology provider in the world, will enhance KPMG's existing capabilities as a leader in information security consulting services* and expand the firm's ability to…

TechBytes with Jake Moskowitz, VP, Measurement Solutions, Placecast

Jake Moskowitz VP, Measurement Solutions, Placecast According to a recent insight from SAS, 2018 is set to present more opportunities for location intelligence platforms. Placecast, a leading location intelligence platform leverages deterministic carrier data to deliver a better audience, verification, and insight solutions. What does that mean for business operations, and how could marketers utilize location intelligence solutions to increase the effectiveness of their marketing campaigns. To understand the finer…

Vaki Games Finds New Breakthrough for Easily Creating VR Content

Vaki Games, a Specialist in VR, Released Their First Unity Plugin Cinext VR Runtime Editor Everyone working in the VR space knows how challenging and often tedious the process is to compose VR movies in a 2D space. Always switching between desktop and VR. With Cinext this is no longer a problem. Vaki Games, a specialist in VR, released their first unity plugin Cinext VR runtime editor. Cinext VR Runtime Editor is simple and easy to use tool that allows you to edit your scene geometry in VR. Also Read: …

TiTAN Platform Inks Global Content Distribution Agreement with VUBIQUITY

Makes Content Available on TiTAN's Next-Gen Streaming Platform in the US with Intent to Roll Out to Asia Markets Including China, Korea, Singapore, India & Japan TiTAN Platform, a smart content and device company with a next-generation streaming platform launching in the U.S., today announced a content distribution agreement with VUBIQUITY, the leading global provider of premium content services. The agreement encompasses film and television content that will be available on the TiTAN Play platform.…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Poor Personalization and Lack of Trust Cost US Organizations $756 Billion Last Year

Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned About Personal Data Privacy US consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed…

Best-in-Biz Awards Cites SAVO For Best Enterprise Product

SAVO Secured the Highest Distinction Awarded to Any Sales Enablement Platform as a Silver Winner in the Enterprise Product of the Year at the Best-In-Biz Awards SAVO Group, the leading provider of enterprise-grade sales enablement solutions, has been named a silver winner in the Enterprise Product of the Year, Best-in-Biz Awards, the only independent business awards program judged each year by prominent editors and reporters from top-tier publications in North America. SAVO secured the highest distinction awarded…

Nielsen Launches New Performance Testing Solution For Mobile Video

New Offering Provides Clear Understanding of Network Performance Impacting Consumer Experiences with IP-Based Video Delivery Nielsen announced the launch of Nielsen Mobile Video Performance, the industry's first and most complete video performance evaluation solution for IP-based video content delivery. Developed for mobile operators, Internet service providers, device manufacturers and content providers, Nielsen Mobile Video Performance evaluates streaming video quality on mobile and WiFi networks, benchmarks data…

Frost & Sullivan Recognizes Zoom as Company of the Year in Video and Web Conferencing

Zoom's Strong Focus on the Core Principles of User Experience and Pace of Innovation Is Eliminating the Traditional Barriers to Adoption and Successfully Disrupting the Market Based on its recent analysis of the global video conferencing industry, Frost & Sullivan has recognized Zoom Video Communications with the 2017 Global Company of the Year Award. The advent of a new breed of cloud services is uprooting established business models and prompting businesses to view video conferencing as a key part of their…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

Point Inside Announces Retail Chatbot to Help Shoppers Find Products In-Store

New Retail Chatbot Leverages StoreMode Platform for In-Store Product Location and Integrates Natural Language Understanding (NLU) Providers to Decipher In-Store Shopper Questions Point Inside, the leading provider of digital mapping and indoor location-based services for top retailers, today announced their StoreMode-enabled chatbot. Available to all shoppers, the chatbot streamlines communication between retailers and shoppers, offering a seamless conversational in-store shopping experience. Shoppers can now answer the…

V3D Technology to Optimize Customer Experience on Orange’s ‘Mon Réseau’ App

EQual One Allows Precise, Reliable Performance Measurements Directly From the Devices, Reflecting Real-Time Customers' Perceptions of the Network and Its Services Orange, the leading French group operator with more than 269 million subscribers in the world, has implemented EQual One solution from V3D. This solution provides their customers an unmatched Quality of Customer Experience for network coverage, on a daily basis and wherever they might be - even indoor or in a private location. EQual One allows precise,…