Banner Before Header

Digital Agency Lumentus Expands; Recruits New Director and Promotes Four

A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced. The New York-based firm also announced the promotions of four staff members in its search engine marketing, digital and creative strategy units. Lumentus, a full-service integrated digital communications agency that helps clients build…

SOCi Adds Instagram Publishing, Updated Analytics to Continue to Streamline Social Media for Multi Location Businesses

 SOCi, a leading SaaS enterprise solution for large-scale social media and reputation management, announced the release of new and improved features to the SOCi platform. The brands, franchises, agencies, and property management firms that leverage SOCi's technology platform to manage their local social media and reviews pages can now benefit from the following new functionalities: Instagram Publishing & the New SOCi Mobile App Adding to the suite of tools business can use to publish content across…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

Oracle President Thomas Kurian Highlights Oracle’s Cloud Innovation at Oracle OpenWorld 2017

Demonstrates Cutting-edge Developments Across Oracle's Next-generation Cloud Platform, Including IaaS, PaaS, SaaS and DaaS Enhancements Thomas Kurian,  President of Product Development, Oracle, showcased game-changing new services and enhancements across the Oracle Cloud Platform. Providing customers a unique advantage, Oracle is the only cloud provider to deliver a complete cloud portfolio, spanning IaaS, PaaS, SaaS, and Data as a Service (DaaS). With deep product knowledge, integration, machine learning and…

Visual Content Platform Slidely Acquires Unstock, Solidifying Position as Video Creation Powerhouse for Businesses

As It Passes $1M In MRR, Slidely Fortifies Its Video Creation Platform PROMO With The Acquisition Of Video Marketplace Unstock, Accelerating Plans To Converge Its Business Platform And UGC Community Slidely, the visual content platform and creator of PROMO, the #1 video creation solution for SMBs, announced that it had acquired Unstock, a mobile-first UGC (User Generated Content) video marketplace, expanding its ability to empower businesses of all sizes to easily create professional videos for successful marketing…

Interview with Michael Driscoll, CEO, Metamarkets

"When data gets big, it often gets difficult to make sense of – that’s true in every industry but especially in advertising and marketing." On Marketing Technology MTS: Tell us a little bit about your role at Metamarkets and how you got here? The origins of Metamarkets stem from my early days as a data scientist, entrepreneur, and academic. I began my career as a software developer working on the Human Genome Project, later founded an early custom apparel company called CustomInk.com, and left to pursue a Ph.D. in…

Four Questions Marketers Need to Ask When it Comes to Brand Safety and Video

Video is everywhere and is continuing to grow in popularity over the text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just increased the size of their screen to enhance how we view it. As any new form of media consumption grows, we as marketers must prepare in advance how we wish to represent our brands to the world. Brand safety has indeed been the major theme in 2017 for…

TechBytes with Niv Yemini, CTO, Bidalgo

Niv Yemini CTO, Bidalgo You can’t beat AI, but you can collaborate with it. Millions of apps are downloaded every day, but the hard fact is that most of these apps are abandoned or never used even once. A majority of users consider their apps as an integral part of their daily routine. Mobile app marketers rely on AI-based “UI miracles” to acquire new customers and retain existing ones. In 2017, AI is the most efficient way to gain a competitive advantage in mobile-app acquisition. Optimizing your mobile app can…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

TechBytes with Dr. Mark Grether, CEO, Sizmek

Dr. Mark Grether CEO, Sizmek Dmexco 2017 witnessed a confluence of digital professionals, marketing leaders, and data science experts from all over the world. The message at the event was clear:  Explore new opportunities within the realm of advertising and focus on transparency independently. Following Sizmeks’ recent acquisition of Rocket Fuel, the programmatic landscape now boasts of a formidable force that delivers a unified integrated, full-funnel solution for agencies and their brands. Sizmek customers can now…

Interview with Thomas Madsen-Mygdal, Co-founder and CEO, TwentyThree

"The main trend we’re seeing and driving is video integration being a core element of a company's marketing stack. We’re seeing a trend in harnessing and supporting all the employees working and communicating with video." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the CEO and Founder of TwentyThree, a video marketing automation platform. Having been a part of the tech scene in Copenhagen for over 20 years,…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Interview with Caroline Klatt, Co-Founder, Headliner

"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an app personalization firm? I am the Founder and CEO of Headliner Labs, which develops chatbot and mobile messaging technology for leading brands and organizations in retail. I spent years working in retail – as a…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

How to Spot a Social Media Account That’s Impersonating Your Brand

For anyone who’s wanted to throw their phone at the wall in frustration when confronted with another ‘please listen to the following 10 options’ after being on hold for an hour just to ask a company a simple question, the promise of getting someone to respond to you directly via a quick post on social media is an enticing one. Companies seem to agree too and are quickly responding to customers’ demands to use social media as a communication channel. Banks, utility companies, and retailers, in particular, are embracing…

4 Social Media Risks You Need To Prepare For

Isn’t social media fantastic? You can reach millions of people in seconds around the world, offering unrivalled opportunities to engage on a one-to-one level with your customers. But as with all things, there’s always a dark side, ready to bite you. It’s no use ignoring it, or thinking ‘it won’t happen to me’. Instead you need to prepare for the inevitable. People share bad stuff online. All the time. We won’t touch on the ‘why’ in this blog (unless you have a few thousand hours to spare!), instead we’ve shared four of…

Is Unmoderated Social Media a Good Idea?

Go back in a time machine to the early 2000s and you’ll witness the birth of social media. It started off as a way of connecting with friends, chatting across the globe and sharing ideas. The original Twitter question ‘What are you doing?’ was deliberately designed to allow people to post their responses publicly, rather than between known connections (and is probably responsible for the whole ‘take a photo of your lunch’ trend now we think about it). Twitter made anonymity mainstream. 20 years on social media has changed…