Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

94% of Executives Scrutinize How Digital Media Spend Is Performing MediaMath, acclaimed independent advertising technology company for brands and agencies, released the findings of a custom Forrester Opportunity Snapshot study called "Confident Media Spending Requires A More Transparent And Addressable Supply Chain", commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the…

The New Audience Intelligence Social Data Technology Category Set to Disrupt the Industry

Until recently, social data platforms have fallen under two main categories: social listening or social analytics. With the emergence of audience intelligence platforms, the industry has been disrupted by the likes of Audiense which looks to dissect audience conversations, affinities, unique characteristics and media consumption, giving users a more in-depth and accurate view of the data. G2 recently added audience intelligence platforms as a category, recognising it as an important technology piece in the larger social…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RingCentral (Unified Communication), Yext (Customer Experience), Dynata (Analytics), SurveyMonkey (Customer Feedback), and Salesforce (CRM). Alcatel-Lucent Enterprise and RingCentral Enter into a Strategic Partnership Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions, and RingCentral, Inc., a leading provider of global enterprise cloud…

Dynata Acquires Sharpr to Extend Insights Platform

Acquisition expands data and insights platform capabilities, enabling access, sharing and publishing of research across the organization Dynata, the world’s largest first-party data and insights platform, announced the acquisition of Sharpr, a leading knowledge management, content syndication and publishing platform. With the acquisition, Dynata will integrate Sharpr’s capabilities – recently recognized by Forrester as a leader in Market and Competitive Intelligence Platforms – into its Dynata Insights Platform,…

Hexaware and Freshworks Form Strategic Partnership to Transform Customer and Employee Engagement

Hexaware Technologies Limited, a leading global IT consulting & digital solutions provider, and Freshworks Inc., a customer engagement software company, have announced a global strategic partnership where Hexaware will make use of Freshworks' customer and employee engagement software to build digital solutions for its customers. Hexaware has been on the forefront of digital transformation and cloud revolution and Freshworks with its software has been making it easy for teams to acquire, close, and keep their customers…

Why ‘Shopper Marketing’ is an Essential Part of IRL and Digital Campaigns

What comes to mind when you hear the phrase “Shopper Marketing”? Probably the usual tactics: In-store signage. Retailtainment activations like tasting events. Maybe even influencer meet-and-greets. But with our daily lives increasingly centered around the digital world, it’s time to think more holistically. E-commerce continues to grow exponentially, with consumers spending $601.75 billion online in the U.S. in 2019, roughly 16.0% of total retail sales for the year. And, while many savvy shopper marketers have long known…

Mood Media Launches the Center Of Excellence Division

New global division to provide professional services resource center surrounding Customer Experience solutions at crucial time for retailers, QSRs and Restaurants, Hotels, Healthcare, Automotive and Leisure operators around the world Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience, today has launched their new Center Of Excellence (COE) division. This global division is made up of a range of experts across sectors, designed to provide strategic counsel and…

SAS Ranked A Leader In Customer Analytics Technologies

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

The 5 ABM Myths and Their Face-off with the Truth(s)

Account-based marketing - now known as ABM -  is not a new concept.  It was first coined by the Information Technology Services Marketing Association (ITSMA) back in 2003.  But it is a concept that is entering the mainstream as analysts such as Gartner and Forrester now cover ABM as an emergent category. However, the challenge with a concept that has been around 17 years is that most marketers' understanding of ABM is based on outdated thinking and concepts.  So it’s time we address these ABM myths head-on, explain why…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

LivePerson Announces the Conversational Cloud, an AI-powered Command Center

Empowering brands to instantly understand and respond to customers with artificial intelligence, the Conversational Cloud is the world's most powerful conversational commerce and care platform LivePerson, Inc., a global leader in Conversational AI, announced its enterprise-grade Conversational Cloud, where hundreds of the world's largest brands build and run AI-powered automations over popular messaging channels such as SMS, WhatsApp, Apple Business Chat, Facebook Messenger, Google RCS, LINE, WeChat, and native messaging…

Vision Critical Secures US$20 Million in Growth Funding from Vistara Capital Partners

Investment to accelerate the next stage of rapid CXM growth Vision Critical, a continuous customer insights solution provider, has received US$20 million in growth debt from Vistara Capital Partners. The investment will expedite Vision Critical's aggressive growth strategy and ambitious roadmap centered around delivering a market-leading Customer Experience Management (CXM) and insights platform. "As customer retention becomes even more imperative in today's dynamic environment, Vision Critical's ability to allow…

CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position

CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News - Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months,…

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale 6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.…

IPsoft’s Conversational AI Solution Now Available in the Microsoft Azure Marketplace

IPsoft, one of the largest independent leaders in enterprise artificial intelligence (AI), announced its membership to the Microsoft Partner Network and the availability of Amelia, a comprehensive digital employee, in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. The addition of Amelia will enable Microsoft sellers, partners and customers to easily integrate and take advantage of her conversational AI for the enterprise. Amelia has repeatedly been identified as a…

IPsoft’s Amelia Now Available on Genesys AppFoundry

New AI integration for Genesys Cloud enables businesses to deploy digital customer care employees for faster resolutions and reduced wait times IPsoft, the largest independent leader in enterprise artificial intelligence (AI), announced that Amelia, its industry-leading digital customer service agent, is now available on Genesys AppFoundry from Genesys, the global leader in cloud customer experience and contact centre solutions. Marketing Technology News: Cordial Enhances Its Cross-Channel Platform With A Reimagined…

Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

Esri Named a Leader in Climate Risk Analytics Report by Independent Research Firm

Esri, the global leader in GIS, location intelligence, and mapping technology, announced that the independent research firm Forrester recognized the company in The Forrester New Wave™: Climate Risk Analytics, Q3 2020 Evaluation. The Forrester report notes that Esri "leads the pack with robust data, analytics, and visualization capabilities," and "applies spatial data visualization and advanced data and processing technologies to physical climate risk analysis." The report continues, "Esri provides a large ecosystem of…

MightyHive Launches Global Data Practice

Leading data and digital media consultancy MightyHive announced the launch of its global data practice to help organizations better understand their customers and make informed decisions across their businesses with machine-learning (ML) technologies that drive the effective and sustainable use of connected first-party data and analytics. Eighty-seven percent of marketers consider data their organizations’ most underutilized asset, yet according to Forrester, more than half of marketers still feel overwhelmed by the…