Long Island SEO, Shares 4 Ways Instagram Can Maximize Brand Visibility For The Yoga Industry

From ashtanga to bikram, yoga is one of the most versatile forms of physical and mental wellness one can undertake. Yoga also stands as one of the most bustling industries, which is why it's important for companies to know how to maximize digital media. Long Island SEO, fishbat, shares 4 ways Instagram can maximize brand visibility for the yoga industry. Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership Instagram is seen as one of the best social media platforms for photo…

Rakuten In Store Network Fuels GasBuddy’s Card-Linked Rewards Program

Drivers will be able to earn free gas just from making purchases at their favorite stores thanks to a strategic partnership between performance advertising platform Rakuten In Store Network and the leading money-saving fuel app GasBuddy. Rakuten In Store Network will provide offers to GasBuddy's card-linked rewards program, significantly expanding GasBuddy's free gas offers. GasBuddy users currently earn GasBack, free money for gas, when shopping online. Through this new partnership, drivers can earn GasBack, which is…

Xactly Accelerates Growth and Market Momentum in Europe

Company Continues to Expand SPM Platform Capabilities, Increase Employee and Customer Base and Further Establish Leadership Position Xactly, the leading innovator of sales performance management (SPM) software, announced that the company has accelerated its growth in Europe by over 100 percent year-over-year and has also established a presence in other European markets, including France and Germany. The company added a multitude of new customers in the region who are leveraging planning, quota and territory management and…

OpenText Core Experience Insights Delivers End-to-End Customer Journey Mapping for Data-driven Marketers

OpenText Provides Fresh Insights on Campaign Performance and Customer Sentiment OpenText, a global leader in Enterprise Information Management (EIM), launched OpenText Core Experience Insights, a SaaS application that provides marketing leaders full visibility over their customer's journey – from website interactions to email engagement, social media content and call center performance. Core Experience Insights is being premiered at Forrester CX SF 2019 on October 17-18 in San Francisco. "Modern, insight-driven…

Infutor Takes on Programmatic Market with New TruthSetTM Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSetTM Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing…

Infutor Takes on Programmatic Market with New TruthSet Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions  Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSet Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing applications including crosswalk, onboarding and segmentation and personalization strategies. “Today’s…

Demand Spring Expands Dynamic Leadership Team

VP Strategy Consulting; CMO in Residence Add Depth of Experience; Further Strengthen Demand Spring’s Revenue Marketing Expertise Revenue Marketing consultancy Demand Spring announced two new additions to their ever-expanding team. Matt Roberts has joined as Vice President Strategy Consulting; and Julie Zadow as Senior Vice President & CMO in Residence. Matt Roberts, Vice President of Strategy Consulting, Matt is one of the top experts in the world of designing and implementing B2B Revenue Marketing systems. Matt…

How CMOs Succeed with AI-Powered CX

What we’ve learned from the early days of CX technology is that forcing customers to conform to rigid mechanical processes (language choices, service versus support options) doesn’t provide a customer-centric approach. It didn’t take long for people to figure out pressing “O” to get a live operator—or shouting “agent” in frustration—was almost always the best choice. Thankfully, AI, powered by Machine Learning and evaluated and fine-tuned by humans, has come a long way in the last decade. AI-powered virtual assistants are…

Patrick Tripp to Lead Product Marketing for Cheetah Digital

Former Forrester Research Consultant Joins Leader in Cross-Channel Customer Engagement Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the addition of Patrick Tripp as Senior Vice President of Product Marketing. In his new role, Patrick will be responsible for planning, creating and implementing the company’s overall product marketing strategy. In addition, he will lead the team of marketers responsible for the messaging, packaging, and delivery of Cheetah Digital’s…

Total Economic Impact Study for Qualtrics CustomerXM Shows Over 630 Percent Return on Investment over Three Years

Conducted by an Independent Consulting Firm, the Study Demonstrates How CustomerXM Enabled Organizations to Generate Bottom Line Business Outcomes Qualtrics, the leader in customer experience and creator of the experience management category, released its Total Economic Impact study, conducted by Forrester Consulting, quantifying the benefits and returns of Qualtrics CustomerXM. The study concluded that a composite organization based on interviewed Qualtrics customers saw a return on investment of 633 percent over three…

How Well Does Amazon’s MarTech Understand Its Customers?

There is absolutely no doubt that Amazon is one of the most innovative and successful companies in modern history. Nearly 60% of all Americans have an Amazon Prime membership and, unsurprisingly, the retailer has the highest number of Online Sales in the country. Much of Amazon’s high Sales and Retention numbers can be attributed to the Marketing Technology they have in place. While Amazon has not revealed the actual statistics, it is estimated that around 35% of their revenue comes directly from data-driven Product…

The Rise of Zero Trust Security: How Machine Learning Is Making an Impact

For many organizations, Cloud Computing and the use of Cloud applications is the new norm. Employees are accessing their email and files while on the road—using both personal and business devices—because the Cloud makes data available from anywhere there is an internet connection. At the same time, organizations are falling victim to high-profile data breaches, exposing employee and customer personally identifiable information (PII) and payment card industry (PCI) data. This data is now being used by hackers in account…

ServiceNow Named a Leader in Enterprise Service Management by Independent Research Firm

ServiceNow recognized as the largest ESM player in the market with one of the clearest and broadest strategic visions ServiceNow, the leading digital workflow company making work, work better for people, has been named a leader in The Forrester Wave: Enterprise Service Management, Q4 2019. According to the report, ServiceNow “has been investing in automation and intelligence, ease of use, DevOps, and its position as an enterprise platform.” According to the report, “ServiceNow is the largest ESM player in the market…

TechBytes with John Bruno, VP of Product Management at Elastic Path

Tell us how eCommerce technologies have changed in the last 12-18 months. We’ve steadily seen the decline of full-stack commerce applications and the rise of commerce APIs. Full-stack commerce applications were designed for a world where eCommerce meant a webstore. Increasingly, buyers of all demographics are interacting with brands in all-new ways like mobile devices, voice assistants, social media platforms and more. Consumer demands are forcing businesses to change their technology strategies and APIs are allowing…

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…

Gen Z Sales Teams Don’t Have Time to Stop and Sign

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with zero friction, zero hold-ups, and zero hurdles. It’s a total rush, and it’s totally good for business. This positive momentum has been tied to everything from increased confidence to seeming more competent to overall professional success. Very simply, high-performing Salespeople experience positive momentum more frequently — and are more…

Sprinklr Named the Only Leader in Social Suites Wave Q4 2019 by Independent Research Firm

Achieved the highest score among all reviewed vendors in its current offering, strategy, and market presence Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that the company was named the only leader in the Forrester Research, Inc. report, the Social Suites Wave Q4 2019. This is the first-ever publication of Forrester’s Wave for Social Suites. In the competitive evaluation, Forrester analysts looked at the five core capabilities essential to successfully governing social media in the…

Silicon Labs Appoints Megan Lueders as Chief Marketing Officer

New Marketing Executive to Help Drive Company's Growth  Silicon Labs , a leading provider of silicon, software and solutions for a smarter, more connected world, announced Megan Lueders has joined the company as Chief Marketing Officer. With more than 20 years of high-tech executive experience, Lueders will lead the company's global marketing team responsible for reputation management, sales pipeline acceleration and customer experience. "I'm thrilled Megan has joined the leadership team to help scale our revenue…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

How the Industry is Changing the Definition (and Expectations) of Transparency

For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. We’ve seen some of the world’s biggest brands, like P&G and Unilever, lead the charge here. Furthermore, as the ecosystem becomes more focused on transparency, the shift is having a profound impact on the programmatic marketplace. According to eMarketer, US advertisers will spend almost $60 billion on programmatic advertising in 2019. That’s nearly 90% of the…