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Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Third Consecutive Year

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Kasisto Awarded Two Landmark Patents, Enhancing the Intelligence of KAI and the Virtual Assistants it Powers

Patents demonstrate Kasisto's Conversational AI leadership by using data to automate conversational model building and the categorization of critical financial information Kasisto, creators of KAI, the leading digital experience platform for the financial services industry, has been awarded two patents by the U.S. Patent and Trademark Office that promise to significantly advance the power of its Conversational AI technology to manage the intricacies of conversational data, improve model building and to streamline methods…

Tinuiti Announces New Walmart Ecommerce Acceleration Program Supported by Proprietary Technology

Available for Walmart sellers, vendors and brands looking to expand their reach Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, officially launched its Walmart Ecommerce Acceleration Program, one of the first Walmart advertising and creative offerings in the market. The full-service program is designed to apply Tinuiti's proven methodology with marketplace advertising and performance brand creative to profitably grow a brand's sales on Walmart. Tinuiti's…

Avaya Honored for Exceptional Innovation in Customer Experience Solutions

Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced today that Avaya Conversational Intelligence, a powerful AI solution enabling next-generation contact centers to create happier customers, has been recognized as a 2020 CUSTOMER magazine Product of the Year Award winner. Avaya Conversational Intelligence helps enable organizations to deliver significantly improved customer experiences that can increase brand satisfaction and drive more positive engagements…

5 Inspiring Lessons from the Zendesk Showcase APAC 2020 Webinar

Putting Experiences where the Heart is… 45 Days, 55 webinars, 220 product demos, and 50 interviews later-- the lockdown hasn’t been kind to my Content Marketing goals. Yet, it has given us a chance to huddle together and come an inch closer ‘virtually’ in our remote workplaces to practice, enjoy and promote the new norm of lifestyle- social distancing. Today, Zendesk’s Showcase APAC virtual event was broadcasted to hundreds of registered attendees who heard what it means to do business during the pandemic. Speakers…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, today announced that it has been recognized as a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing…

Epsilon Named a Leader for Email Marketing Services; Highest Ranked in Current Offering Category

Epsilon received the highest scores possible in the analytics, artificial intelligence, data integration & privacy and security criteria within the current offering category Epsilon, a global leader in interaction management, today announced that it was named a Leader in the May 2020 report “The Forrester Wave: Email Marketing Service Providers, Q2 2020″ by Forrester Research, Inc., which evaluated the Epsilon PeopleCloud Messaging platform. The report states, “Epsilon stays strong as an email agency. A longtime…

Zeta Global Recognized as a Leader in Email Marketing Service Providers Report by Independent Research Firm

The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

Cordial Emerges as a Strong Performer in Email Marketing

The report states "Cordial's campaign orchestration is better than firms 100 times its size." Cordial, a next-generation messaging platform, announces today that it has been named a Strong Performer in the May 2020 report "The Forrester Wave: Email Marketing Service Providers, Q2 2020" by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. A newcomer to the study, Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign…

Merkle Launches Human Loyalty(R) Maturity Assessment

Solution gives marketers a path to sustainable loyalty Merkle, a leading technology-enabled, data-driven performance marketing agency, today announced the launch of its Human Loyalty Maturity Assessment. The Assessment is part of Merkle’s Human Loyalty solution, which includes digital promotions, gamification, engagement hubs, and loyalty programs, all of which are designed to create enduring brand-consumer relationships and serves as a source of identity needed to fuel personalized brand experiences. The Assessment…

New Integrated Loyalty Solution from PK Helps Brands Increase Retention by Fostering Deeper Customer Connections

PK's fully integrated loyalty approach empowers clients to create moments that matter, foster customer behavioral and emotional loyalty that drives ROI and protects share of wallet PK, the global services firm that helps the world's most customer-obsessed brands design, build and run the future, announced the launch of its new Integrated Loyalty Solution, which helps clients unlock substantially greater customer engagement and retention for their brands. In today's virtual everything world, enterprise companies are…

ZINFI Launches Its Unified Channel Management Platform on Microsoft Azure

ZINFI’s Industry-Leading Unified Channel Management Platform Will Now Also Be Available on Microsoft Azure, Further Enhancing Platform Security, Scalability and Availability ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a version of its Unified Channel Management platform on Microsoft Azure. Marketing Technology News: Sharon Loeb…

Thunderhead Announces HIPAA Compliance Extending Security and Privacy Credentials into the Healthcare Market

Enterprise Journey Orchestration and Customer Engagement platform adds industry specific compliance to ISO 27001 and SOC 2 certifications Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, today announces compliance with the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a series of stringent security and privacy standards that govern the use and disclosure of sensitive protected health information (PHI). Marketing Technology News: Fjorge…

MarTech Interview with Ben Plomion, Chief Growth Officer at GumGum

"I sincerely hope that brands and marketers start to wake up to the negative impact that keyword-based brand safety strategies are having because those strategies don’t just hurt publishers but also brands." You were recently promoted to Chief Growth Officer. How has your role at GumGum evolved since then? My role as CMO was largely devoted to pinpointing our differentiators then promoting them. In my new role, I’m still doing that, but I’m also validating our value proposition because the client-facing nature of Sales…

Stuck on Service: 76% of Business Decision Leaders Say It Will Be Difficult to Achieve Customer Satisfaction Without Raising Costs

Independent study commissioned by Ada in March 2020 underscores customer satisfaction as top business priority; Ada launches CSAT Pro to better understand and optimize chat interactions Ada, the leader in Automated Customer Experience (ACX), announced new findings from a commissioned study conducted by Forrester Consulting on behalf of Ada in March 2020 which found that many business leaders say that customer satisfaction is their top goal but three out of four (76%) expect difficulty in achieving this without raising…

The Entertainer Selects Mapp to Drive Insight-Led Customer Engagement

Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud, Comm100, Databricks, NetApp, WeChat, and AgencyZoom. Making Google Meet Free: Google Cloud Envisions Secured, Disruption-Free Video Conferencing for Everyone Google Cloud has announced Meet Video conferencing built with the scalability, privacy, and security required for businesses shall soon be made available to anyone and everyone with a valid email ID. Comm100…

Thought Industries Announces Results of 2020 State of Customer Training Report Survey

B2B Organizations Can Evaluate their Customer Training Programs with Critical Business Insight from Over 150 Respondents, Including Data Related to the COVID-19 Pandemic's Current Business Implications Thought Industries, the world's leading B2B customer training platform provider, announces the results of their 2020 State of Customer Training Report survey. Working with Claire Schooley, the former lead learning analyst at Forrester, the team surveyed over 150 participants spanning a variety of industries during Q1 2020…

Databricks’ Unified Data Analytics Platform Can Generate 417 Percent Return on Investment According to Total Economic Impact Study

Independent Study Confirms that Databricks Customers Realize nearly $29 Million in Total Benefits Databricks, the Data and AI company, released a commissioned global study conducted by Forrester Consulting, which reveals that an enterprise cohort of Databricks customers realized nearly $29 million in total value, driven by revenue, productivity and cost savings. Additionally, these same customers experienced a 417 percent return on investment (ROI) over three years and a payback in under six months when they deployed…

ZINFI, the Leader in Channel Management Automation, Earns Microsoft Gold Certification For the Fourth Consecutive Year

Software development team recognized for a broad range of competencies in developing a comprehensive set of web and mobile applications for channel management ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its engineering team has received Microsoft Gold Certification for the fourth consecutive year for its work on ZINFI’s end-to-end, fully integrated channel management automation solutions. Microsoft awards this prestigious…