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Really Simple Systems Named FrontRunner for Contact Management Software

Really Simple Systems CRM announced today it was named a FrontRunner for Contact Management software by Software Advice. FrontRunners is designed to help small businesses evaluate which software products may be right for them. "Customer feedback is the mainstay for our CRM development," commented Really Simple Systems' founder and CEO, John Paterson. "Being named a FrontRunner by Software Advice shows that we are delivering on our objectives to provide SMEs with the CRM software they need to manage their sales and…

Braze Wins Prestigious Customer Service Award for Second Consecutive Year

2019 NorthFace ScoreBoard Award Given to Companies That Consistently Exceed Customers' Expectations with Highly Engaged Employees Braze, the comprehensive customer engagement platform, announced today that it has received the 2019 NorthFace ScoreBoard Award for superior customer service from Customer Experience (CX) specialists Customer Relationship Management Institute LLC (CRMI) and leading customer satisfaction and service quality research and consulting firm Market Intelligence International (Marketii). This is the…

Sectigo Experiences Record Demand for Digital Identity Management as Enterprises Strengthen Remote Access and Business Continuity

Sectigo has seen demand increase significantly for its cloud-based Certificate Manager solution as large enterprises seek better protection from service interruptions and vulnerabilities during the global pandemic. The company's digital identity management platform is helping complex organizations apply enterprise-grade Public Key Infrastructure (PKI), automation, and no-touch authentication to quickly secure and maintain operations across dispersed organizations. Marketing Technology News: Adobe Named Leader in Forrester…

Kyvos BI Acceleration Platform Brings the Power of OLAP to AWS Marketplace

AWS customers now have access to instant insights on big data scale with the Kyvos' Smart OLAP technology Kyvos Insights, a cloud, and big data analytics company, announced that its cloud-native BI acceleration platform will now be available on the AWS marketplace. Kyvos is a revolutionary BI acceleration platform that allows enterprises to make the most of their data investments and achieve instant business insights on trillions of rows of data on AWS. The platform leverages its smart OLAP to create a semantic layer…

Launching Worldwide on May 22, VumaTV Brings Inclusivity to On-Demand Content as First Streaming Service for Multicultural Audiences

Offering an extensive lineup of on-demand global content, the new platform will deliver authentic diversity and real representation to the streaming space The first streaming service to bridge the gap for a global, multicultural audience, VumaTV announced it will launch worldwide on Friday, May 22 at 5pm EST. The platform's lineup of on-demand cultural content includes original series, feature films, reality TV shows, and shorts, from all around the world, and will be available to stream anywhere, anytime, on any device.…

Acxiom Announces New Addressable Media Solutions

Acxiom Addressable Advertising is the first in a series of new marketing transformation solutions, in partnership with IPG agencies, designed to improve marketing intelligence and business growth  Acxiom, the data and technology foundation for the world’s best marketers, today announced the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years of expertise in customer data management, identity, and ethical data use with the addressable media capabilities of …

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

SpotX Brings Comprehensive Measurement and Attribution Suite to CTV Advertising Inventory

SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the expansion of its comprehensive Measurement and Attribution Suite. The extensive offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV) and is the most robust in-market for video. By uncovering valuable audience reach metrics like brand lift, incremental reach and frequency, and…

Equifax Introduces New ‘Response DIGITAL’ Solutions To Bring Businesses Online In Social Distancing Economy

COVID-19 Has Redefined Consumer Expectations for the Digital Experience; New Offering Addresses Widespread Need for Digital Marketing, Identity Trust and Fraud Prevention Capabilities Required to Create Effective Customer Connections Online Equifax Inc. continues to introduce solutions to help customers of all sizes navigate the COVID-19 economy. Today, the company announced a new Response DIGITAL solution suite designed to help businesses of all sizes move online as they work to create and maintain effective customer…

PunchOut2Go Brings Pre-Built PunchOut Catalog Connector for InsiteCommerce to Episerver App Marketplace

‌With PunchOut2Go for InsiteCommerce, Customers Maximize Business Investment, Extend Platform Functionality Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and PunchOut2Go, a global eCommerce and eProcurement integration provider, and Episerver, the customer-centric digital experience company, have made it possible through PunchOut2Go for InsiteCommerce via the…

DashThis Offers Marketers Powerful Attribution Data With Its New CallRail Integration

DashThis, a leader in the marketing reporting software industry, announced its newest integration with marketing analytics platform CallRail. With this integration, DashThis customers will be able to see the full picture of their marketing efforts, understanding which campaigns are generating the most revenue for their businesses. CallRail is a powerful marketing analytics platform that enables marketers to track all insights from their phone calls and form submissions that come into their…

For the First Time Ever, Ballet.com, is for Sale!

The team at Saw.com, a leading domain name broker of ultra-premium domain names, announced that it had been engaged to sell the extremely valuable online property. Highly marketable and easy to remember, ballet.com provides an unprecedented branding and investment opportunity to help capitalize on the growth of the in this multi-billion-dollar sector of the arts, and the ballet dance-inspired fitness industry. The ballet community has been dramatically impacted by the COVID-19 Pandemic. To help her fellow dancers, this past…

Beekeeper Communication Platform Launches Free Next Normal Package To Help Organizations Empower Frontline Workers

Beekeeper, a mobile communication platform that helps frontline workers improve safety, agility, and productivity, is releasing a new offering to help companies recover and adapt to the "next normal" of the post-COVID era. The package, dubbed the Next Normal Package, is a product suite that was launched in response to emerging data that suggests that empowered frontline workers are more effective and better-equipped to deal with changing circumstances. A Harvard Business Review survey of business executives found that 72%…

Unruly Appoints Former Verizon Director Toby Williams as VP Business Development, APMEA

Video ad tech company Unruly, part of Tremor International,  announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business Development in the APMEA (Asia Pacific, Middle East and Africa) regions. In his new role, Williams will be responsible for driving Unruly’s media footprint across the Asia-Pacific (APAC) region by building strategic partnerships with publishers and media companies. Williams will be based at the Unruly APAC HQ in Singapore, and will report to Phil…

Digital Air Strike Selected for Facebook Marketplace Beta Test and Case Study, Helping to Increase Consumer Sales During COVID-19

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media during COVID-19. The company's social media marketing and advertising technology on Facebook during shelter-in-place mandates are delivering new customers, increased website traffic, and more sales to businesses across the country. Digital Air Strike was chosen by Facebook…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot). Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global…

MindTickle Announces AI-enhancements to Virtual Role Play for Remote Skills Development

Sales enablement and readiness including new Model Pitch provides self-guided practice to develop the skills of remote customer-facing representatives MindTickle, the leader in Sales Readiness technology, announced new AI-enhancements to their Missions virtual role-play to help customer-facing reps develop and practice effective hard and soft skills necessary to be effective no matter where they are. Today's environment requires customer-facing employees to be ready to deliver the right message consistently across online…

Oracle Named a Leader in Email Marketing Service Providers by Independent Research Firm

Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020. This year's report evaluated 13 email marketing service providers based on 23 criteria, which are split into three categories—current offering,…

commercetools Named a Leader in B2C Commerce

Top research firm's report states that commercetools gives its customers a "platform for building visionary commerce experiences commercetools, the next-generation commerce software company, has been named a "Leader" in B2C commerce in The Forrester Wave™: B2C Commerce Suites, Q2 2020 report. commercetools received the highest scores possible in the campaign management, promotions, platform architecture, product vision and roadmap, and delivery model criteria. Forrester describes commercetools as "new-school…

Merkle and Sprinklr Partner in the Middle East to Pioneer a New Way for Brands to Create Memorable Customer Experiences

Merkle, a leading technology-enabled, data-driven performance marketing agency and part of the Dentsu Aegis Network, has today announced they are partnering with Sprinklr, the leading Customer Experience Management platform (CXM), in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combines world-class creative talent and category-defining technology to help organizations develop breakthrough digital marketing, advertising and customer care strategies. Merkle…