Aurora Mobile Partners with Baidu ERNIE Bot to Develop a Full Range of AI-Driven Interactive Marketing Products

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced it has become one of the first ecosystem partners of ERNIE Bot, a generative AI chatbot developed by Baidu.

The Company will access ERNIE Bot and apply Baidu’s leading intelligent dialogue technology in its customer engagement and marketing technology services. This initiative is an additional step in Aurora Mobile’s implementation of its AI-driven strategy with the support and empowerment of leading AI chatbot technologies.

Marketing Technology News: MarTech Interview with Ian Liddicoat, CTO and Head of Data Science – Adludio

Baidu has been actively developing AI for more than a decade. ERNIE Bot was developed based on its industrial-level knowledge-enhanced ERNIE model, which is capable of deep semantic understanding and content generation across multiple modalities and languages, and has great potential in various fields such as question-and-answer search, content creation, and intelligent office. ERNIE Bot will access Baidu Smart Cloud. In the future, enterprises will be able to use ERNIE Bot service through Baidu Smart Cloud to empower various applications.

As an ecosystem partner, Aurora Mobile will be given priority for internal testing with ERNIE Bot and will integrate ERNIE Bot in its products. Moving ahead, the Company will cooperate with Baidu in related product development, standards formulation, and jointly develop AI-driven solutions to address enterprises’ needs in omni-channel user engagement leveraging technology sharing, training and joint marketing.

Marketing Technology News: Marketing Teams Need A Digitally-Inspired Collaborative Buzz To Thrive In A Hybrid World