Bidalgo Announces the App Marketing Industry’s First Self-Serve Solution for Optimizing Google’s Universal App Campaigns
The Leading Mobile App User Acquisition Platform Expands Its Vision of Offering Marketers an Integrated Toolset for Growing Apps Across All Major Channels
Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of the first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC). As an integrated part of Bidalgo’s multi-channel user acquisition software, the company’s new UAC solution gives marketers a competitive edge by significantly improving their creative assets, providing real-time, actionable data visualization, and enabling management of UAC campaigns in conjunction with all other significant channels for mobile installs.
Google’s move to UAC-only install campaigns has leveled the playing field for app marketers, making it easier for developers of all sizes to advertise across Google properties including Search, Google Play, YouTube, and the Google Display Network. But at the same time, it took some of the control out of marketer’s hands, making it harder for sophisticated marketers to stand out, scale and manage ad creative effectively. Bidalgo’s self-serve software lets marketers reclaim their competitive advantage by understanding which creative assets perform best and why, and by providing improved data visualization and cohort Return On Ad Spend (ROAS). Bidalgo’s Artificial Intelligence algorithms can even make recommendations on how to design more high-performing assets.
With Bidalgo’s self-serve user acquisition solution, UAC marketers get access to features including:
- Creative AI Dashboard:
Provides a comprehensive picture of creative assets — what’s working, what’s not, and how assets measure up to industry benchmarks. The dashboard visually shows advertisers which
elements need their immediate attention, which colors work best, which copy is most effective, which audiences to target, and what’s the DNA of their winning ads.
- Faster Campaign Creation:
Enables marketers to set up campaigns approximately ten times faster than using Adwords with a more streamlined process and the ability to do bulk uploads of videos, images and playable
- Multi-Channel Campaign Management:
Seamlessly manages campaigns across Facebook, Instagram, Snapchat, Pinterest and Apple Search as well as UAC for cross-channel optimization.
- Asset Management:
Offers more control over creative assets, with the ability to opt in or out at the asset level and to group creative by video length, dimension, ratio, asset type and more. Includes the ability
to sync to different creative clouds for seamless uploading of new creative.
- Actionable Data Visualization:
Delivers a deeper understanding of campaign performance and improves ROAS with real-time, multi-level cohort reports based on Mobile Measurement Partner data, exclusive to Bidalgo.
- Expert Consulting Services:
Bidalgo software is backed by continuous account management from leading industry experts offering expert advice, insider industry benchmarking, strategic media buying, and creative
“UAC represents a revolution in the app marketing world in terms of using machine learning to get apps into the hands of paying users, and the simplicity of the system democratizes the process for all app marketers,” said Peli Beeri, CEO at Bidalgo. “However, while it’s now easier to start advertising on UAC, it’s more difficult for advertisers to stand out and gain a competitive edge. Bidalgo gives marketers the control they need to improve their UAC performance and outmaneuver the competition while optimizing spend across UAC and other channels.”
Last November, Bidalgo announced it had partnered with Google as a Premier Partner for Mobile Advertising after meeting Google’s stringent requirements for performance and expertise in mobile advertising. Bidalgo is also an official marketing partner with Facebook, Instagram, Snapchat and Pinterest, and it manages to install campaigns through Apple Search Ads as well.
Recommended Read: TechBytes with Niv Yemini, CTO, Bidalgo