“I look forward to solidifying Box’s leadership position in Intelligent Content Management, delivering solutions and powering valuable new use cases throughout the enterprise. I’m excited to join Box at this pivotal time in the company’s journey.”

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“We’re thrilled to welcome Tricia to Box as our new CMO. At Box, we are pioneering the new category of Intelligent Content Management, helping our more than 100,000 customers leverage secure, enterprise-grade AI to transform how they work with content,” said Aaron Levie, CEO of Box. “Tricia’s track record of driving demand, positioning, and solutions marketing aligns perfectly with our vision for Box’s future.”

“90 percent of the data in an enterprise is unstructured and the vast majority of that data is content. Box has an incredible opportunity to lead a revolution in how businesses manage and unlock the value of their content with AI,” said Gellman. “I look forward to solidifying Box’s leadership position in Intelligent Content Management, delivering solutions and powering valuable new use cases throughout the enterprise. I’m excited to join Box at this pivotal time in the company’s journey.”

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Gellman’s impressive career spans roles at industry giants and high-growth startups. During her tenure at Salesforce – which saw the company grow from $1 billion in annual revenue to $13 billion – Gellman designed, developed and led the demand generation function for Salesforce globally, deeply connecting marketing and sales to build pipeline for the US sales organization. As a product marketing leader, she drove winning messaging and positioning that repeatedly drove growth in the Enterprise, Midmarket, and SMB segments. She also served as Chief Marketing Officer for Salesforce Canada.

At Adobe, Gellman led InDesign to global success and played a key role in unifying the product line into the Creative Suite business. As CMO of both Checkr and Drift, Gellman spearheaded the creation of unified go-to-market strategies, orchestrated demand across verticals, and enabled solution-selling best practices. Most recently, Gellman has served as an advisor to a variety of companies, including several within the Scale Ventures and NEA Ventures portfolios.