Pulse Ai: Competitive Intelligence unlocks real-time competitive insights for every location at scale for marketers–an industry first

Chatmeter, the multi-location customer intelligence platform, announced the launch of Pulse Ai: Competitive Intelligence, a tool that unlocks real-time competitive insights in local markets at scale for multi-location brands.

“Multi-location businesses have always struggled to understand how their brands perform at the local level against local competitors,” said Chatmeter CEO John Mazur. “And now, for the first time ever, brands can gain competitive intelligence in every local market for every location at scale, and make more strategic decisions that move the needle.”

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Pulse Ai: Competitive Intelligence is the first tool that enables multi-location businesses to not only review a high-level overview of every competitor, but also drill down into a regional insights map that shows competitive advantages and disadvantages by city, state, region and even individual location. In addition, multi-location businesses can analyze head-to-head comparisons of competitors vs. other competitors.

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This technology represents a breakthrough, combining three advanced AI models and proprietary AI infrastructure to empower multi-location businesses to:

• Increase market share with competitor comparisons that will highlight a market need
• Drive higher loyalty and retention by understanding every competitor’s strengths and weaknesses
• Move faster to address gaps with real-time insights directly from competitors’ customers

Marketers can ask questions in plain language, such as “Why are people choosing Brand X over me?” and receive easy-to-understand insights instantly–no expensive, time-consuming market research required. Marketers can quickly and easily analyze a brand’s strengths and weaknesses to identify competitive threats, market gaps and opportunities based on feedback from their competitors’ real customers.